Remove engagement strategic-planning

Aaron Wolowiec

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Building a board strategy

Aaron Wolowiec

Strategic vision. When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistently resulted in superior decisions,” said Dean West , president and founder of Association Laboratory Inc.

Strategy 185
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Is your organization mobile app ready?

Aaron Wolowiec

Whether or not your association currently utilizes a mobile app for its annual meeting or as part of a larger, annual engagement strategy, the question remains: Just how ready is your organization to deploy a mobile app?

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Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

If you’ve answered yes to one or both of these questions, 2014 may be a great opportunity for your organization to conduct a strategic meeting audit. For example: What does a strategic meeting audit look like? And while a handful of industry tools already exist to support these planning and evaluation efforts, they are tedious.

Revenue 100
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What’s the state of association marketing?

Aaron Wolowiec

It takes careful planning, strategic thinking and skill. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”.

Marketing 133
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Building a board strategy

Aaron Wolowiec

Strategic vision. When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistently resulted in superior decisions,” said Dean West , president and founder of Association Laboratory Inc.

Strategy 100
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What’s the state of association marketing?

Aaron Wolowiec

It takes careful planning, strategic thinking and skill. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”.

Marketing 100
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10 tactics to ensure your strategic plan addresses member learning

Aaron Wolowiec

Whether your association has just recently penned a new strategic plan or you’re three or more years into a long-term strategic planning cycle (however impractical that may be given today’s environment), do me a favor and locate this document. Member learning is not well-represented in the strategic plan.

Analysis 100