Aaron Wolowiec

JUNE 23, 2015

Focusing on member engagement, Engel and Caraveli provide some guidance for associations to transform their thinking: Instead of defining engagement as what they value, associations should be asking how they can help their members accomplish their goals. Instead, engage your members’ skill sets. So how do associations compete?

Products 100

Products Innovation Revenue Member Engagement 100

Aaron Wolowiec

NOVEMBER 17, 2015

Speaking engagements. This year, Aaron spent many hours on an airplane for speaking engagements. And here’s what some people had to say: “Aaron is knowledgeable and engaging.”. Very engaging, personable, knowledgeable, understood his market, well prepared, very good at herding cats, great content, well-presented.

Michigan 100

Michigan Newsletter Atlanta Content 100

Aaron Wolowiec

SEPTEMBER 22, 2015

According to a new Social Tables report , technological advances and social media have changed the way hotel sales teams network with meeting planners. LinkedIn and other social media platforms allow sales teams to gather important company information, such as business philosophies, missions and goals. Have things changed?

Social Media 100

Social Media Software Report Technology 100

Aaron Wolowiec

DECEMBER 18, 2013

In my opinion, this isn’t a job only for the senior management team. Relationships/engagement – How will you create opportunities before, during and after the event to create meaningful relationships among participants? What is the first step in initiating this type of audit? Who should be involved in the process?

Revenue 100

Revenue Industry Project Price 100

Aaron Wolowiec

AUGUST 16, 2016

My two cents: There’s no point in engaging in marketing if efforts are fruitless, right? Associations must view training as an investment, not just in growing the skills of the marketing team, but in enabling the marketing function to help the organization achieve its goals,” Demand Metric said.

Marketing 133

Marketing Email Marketing Report Content 133

Aaron Wolowiec

NOVEMBER 18, 2014

What better way to build this team than to attend Tech 14? Extreme Engagement: Scenarios, Endings, Games & More. The partnerships established among these three functions are crucial to successful learning via technology. How will NGL unfold at the conference? Registration is easy – register now!

Education 100

Education Technology Conference Tools 100

Aaron Wolowiec

DECEMBER 22, 2015

The MIM + E team chooses categories, which vary every year to reflect a changing industry. As such, Wolowiec spent many hours on an airplane for speaking engagements. They were crucial to making sure we stayed on schedule and made the best use of the time with our team.”. We’d love your support, and ask that you vote for us!

Michigan 100

Michigan Metro Detroit Atlanta 100

Aaron Wolowiec

NOVEMBER 15, 2016

A team mindset. When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistently resulted in superior decisions,” said Dean West , president and founder of Association Laboratory Inc.

Strategy 100

Strategy Leadership Analysis Survey 100

Aaron Wolowiec

JANUARY 7, 2014

Both Kristen and I, together with the Event Garde team, appreciate you following our blog, sharing your comments and post ideas and paying forward those posts that resonate with you most. And, ultimately, this will snowball into engagement, attendance, membership and other success metrics identified by your organization.

Communications 100

Communications Michigan Products Marketing 100

Aaron Wolowiec

DECEMBER 16, 2014

Yet, the mission is the same: Build your brand, your reputation and your credibility by engaging key audiences with specific (albeit simple) messaging. In the survey, respondents possessed three marketing capabilities: membership engagement strategies and campaigns; public relations; and membership retention and strategies.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

NOVEMBER 19, 2013

As a provider of nutrition for active women, Luna teamed up with the Breast Cancer Fund to find and eliminate environmental and preventable causes of breast cancer—a major health issue for women. How can you engage supporters in relevant and meaningful ways? One framework to help structure the partnership is the ladder of engagement.

Phoenix 100

Phoenix Discount Project Communications 100

Aaron Wolowiec

AUGUST 16, 2016

My two cents: There’s no point in engaging in marketing if efforts are fruitless, right? Associations must view training as an investment, not just in growing the skills of the marketing team, but in enabling the marketing function to help the organization achieve its goals,” Demand Metric said.

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

AUGUST 3, 2016

Storytelling – Timeless and engaging stories delight and inspire. How do you and your team: Infuse innovation and technology into the design, development and implementation phases? Community – We create positive and inclusive ideas about families. We provide entertainment experiences for all generations to share.

Conference 113

Conference Michigan Innovation Revenue 113

Aaron Wolowiec

JANUARY 19, 2016

percent feel their publishing/content creation teams are understaffed. percent feel their social media teams are understaffed. “To To build better content and greater engagement, you must start by asking what they want and why. Gather member feedback, deliver great content, monitor results, and watch engagement levels rise.”

Communications 100

Communications Social Media Newsletter Video 100

Aaron Wolowiec

AUGUST 3, 2016

Storytelling – Timeless and engaging stories delight and inspire. How do you and your team: Infuse innovation and technology into the design, development and implementation phases? Community – We create positive and inclusive ideas about families. We provide entertainment experiences for all generations to share.

Conference 100

Conference Michigan Innovation Revenue 100

Aaron Wolowiec

FEBRUARY 17, 2015

” Elliott is a provocative, engaging and entertaining futurist, analyst and speaker – focused on the changing world of the workplace, learning and technology. Before the event are there effective ways to engage the learner? On Wednesday, Jan. Use each announcement to post videos, announcements and questions.

Conference 100

Conference Case Study Video Education 100

Aaron Wolowiec

FEBRUARY 10, 2015

This month’s guest blog post is by Jeff Hurt , executive vice president of education and engagement for Velvet Chainsaw Consulting. Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. It was originally posted on Jan. Photo courtesy of Jeff Hurt. Looking back to move forward.

Conference 100

Conference Library Innovation Committee 100

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

AUGUST 3, 2012

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. We do have a good population that uses Twitter and our conference planning team specifically appoints members before the event to be active on Twitter. What are you measuring?

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

DECEMBER 3, 2013

A couple months ago, Sara Miller , director of meetings and development, joined the team. Event Garde has a great team, said Kathleen Mennillo, executive director of the International Hearing Society. Aaron engages 100 percent and quickly connects with what is important to our members and students. Miller is a sales guru.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

JUNE 4, 2013

First, I’m delighted to announce that Kristen Parker has joined the Event Garde team as our digital communications manager. Henry Center for Executive Development , will share with us the projects she’s working on as chair of the ORGPRO Community Engagement Committee. Finally, we want to engage with you even more in the coming months.

Michigan 100

Michigan Committee Communications Education 100

Aaron Wolowiec

MARCH 17, 2015

Choose somewhere out of the way – a utility closet, a hotel room, a conference room in the next building over – where a team of first-responders can work without the distractions of the event floor. Contests are a great way to get people engaging as well. The Social Media Command Center. The Concierge Center. Contests with purpose.

Social Media 100

Social Media Cost Content Conference 100

Aaron Wolowiec

APRIL 19, 2016

77 percent have an employee green team or sustainability committee. The report states that while having someone lead efforts is key to fostering venue-wide sustainability, it’s challenging to keep employees engaged. 80 percent donate excess food to local charities on an ongoing basis. 87 percent have secure bike parking for staff.

Michigan 100

Michigan Report Communications Certificate 100

Aaron Wolowiec

APRIL 19, 2016

77 percent have an employee green team or sustainability committee. The report states that while having someone lead efforts is key to fostering venue-wide sustainability, it’s challenging to keep employees engaged. 80 percent donate excess food to local charities on an ongoing basis. 87 percent have secure bike parking for staff.

Michigan 100

Michigan Report Communications Certificate 100

Aaron Wolowiec

JANUARY 14, 2014

Someone needs to say something to let stakeholders know they’re engaged. Identify your internal crisis team. Usually it’s your executive team and includes the CEO (always!), The team may vary based on the type of crisis but these are invariably the essential players. Kelly Rossman-McKinney, CEO of Truscott Rossman.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

SEPTEMBER 16, 2014

According to Clickipedia , “Gamification is used by brands to motivate employees, create healthy competition among teams, generate buzz or social proof and encourage customer loyalty, among other benefits. So it’s important to identify the behaviors you’re trying to engage. But what is it? But be careful.

Social Media 100

Social Media Technology Examples Conference 100

Aaron Wolowiec

OCTOBER 17, 2012

The number one question I’m asked by association staff, subject matter experts and the media has to do with innovative, engaging and creative instructional strategies. Participate in engaging, facilitated conversations that explore industry questions/issues that truly matter. Conversations That Matter. Deep Dive Sessions.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

OCTOBER 15, 2013

Essentially, associations can engage a team of talent scouts who will steer some of the best students to consider the organization. To find interns, PCI advertises on local university websites and uses social media to engage. Given that, it makes sense to create a pipeline of talent to the organizations: interns.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Aaron Wolowiec

NOVEMBER 26, 2013

Our team, Event Garde-ians , is looking for sponsors. As your organization budgets for community engagement and explores corporate sponsorship opportunities, I hope you’ll consider contributing to Event Garde-ians’ efforts to fight cancer. On June 7, Event Garde will be participating in the East Lansing Relay for Life event.

Michigan 100

Michigan Innovation Team Process 100

Aaron Wolowiec

APRIL 1, 2013

We offer team discounts for groups of five or more. We actively engage our speakers and have them leverage their relationships in trade magazines to announce their presence on a webcast. We are engaging content experts to do the tweeting. We don’t do it consistently, but strategically. We ask attendees for referrals (e.g.,

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

SEPTEMBER 24, 2013

Now, interns are treated as valuable members of the team, often attending meetings, working on projects and managing social media accounts. These days, it seems that to find a job after college, students must engage in at least one internship during their academic careers. In other words, the grunt workers. Or office gophers, perhaps.

Michigan 100

Michigan Social Media Education Survey 100

Aaron Wolowiec

SEPTEMBER 10, 2013

Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization. The most innovative association staff positions are volunteer services director, director of member engagement and volunteer coordinator – all of which allow someone to focus on this area.”.

Michigan 100

Michigan Committee millennials Social Media 100

Aaron Wolowiec

AUGUST 20, 2013

From Greektown to casinos to Comerica Park (home of major league baseball team Detroit Tigers), the city offers a wealth of activities for attendees’ down times. In recent years, ASAE has engaged more than 1,000 attendees in community service projects in host cities. And Cobo won’t disappoint either.

Detroit 100

Detroit Metro Michigan Atlanta 100