Remove engagement
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Engagement: You’re Doing It Right!

Spark Consulting

One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn from them? THAT is an engagement success story. The post Engagement: You’re Doing It Right! What’s my point?

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My free White Paper launched – Membership Retention Essentials!

Optimist Consulting

I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. Engagement. It looks very nice thanks to Sterling’s designers. I talk about the six essential elements of retention including: Understanding what members want. Innovation.

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4 types of ungated content to create to engage your audience

Association Success

The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . MORE: How to create credible, relevant and personalized content for an engaged audience. Craft an engaging email newsletter. Invest in a valuable white paper.

Content 148
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White Paper: Making Performance Management Work

Jamie Notter

This year I’m launching a new White Paper series that takes some of the key ideas in Humanize and gets practical and concrete with them. I am writing this series of White Papers with that in mind. In the paper I talk about how we can do that (with examples). We want you to take these ideas and run with them.

Review 70
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Are Your Exhibitors Engaging Enough?

Elevating Engagement

This past weekend, I went to a giant tradeshow and observed hundreds of exhibitors in action, trying to engage passersby. However, despite all this investment ahead of the show, most exhibitors were still missing the mark on engagement. These hard-sell tactics can be super anti-engaging. Research for and about exhibitors.

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Asian-American Housing Group Launches Partnership to Address Inequities

Associations Now

However, a recent AREAA white paper found those figures mask bigger inequities among particular Asian-American communities. An AREAA white paper found broad inequities in homeownership among some Asian-American communities.

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Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. You better believe it!