Aaron Wolowiec

MAY 18, 2018

The Gardian of the Month is Jennifer Amin, director of marketing and membership for AORE and Event Garde.

Marketing 133

Marketing 133

Aaron Wolowiec

MARCH 1, 2015

Q & A with Peggy Hoffman, President, Mariner Management and Marketing. Peggy Hoffman, president of Mariner Management and Marketing, LLC. Filed under: Innovation , Marketing Tagged: Academy Awards , Event Gardeian of the Month , Mariner Management and Marketing , Oscar , Peggy Hoffman.

Content 100

Content Innovation Marketing 100

Aaron Wolowiec

MAY 10, 2016

One of the best benefits of attending professional events is networking – whether face to face or via social media. And it often starts before an event. Personally, before I attend a conference, I search Twitter for the event’s hashtag to engage in conversation and “meet” colleagues. Access to presentations and other content.

Social Media 100

Social Media Case Study Library Communications 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. Twitter is the most popular.).

Strategy 100

Strategy Social Media America Survey 100

Aaron Wolowiec

JANUARY 7, 2014

Both Kristen and I, together with the Event Garde team, appreciate you following our blog, sharing your comments and post ideas and paying forward those posts that resonate with you most. limiting our conference brochures, marketing prospectuses and even our one-page letters to only the most pertinent information).

Communications 100

Communications Michigan Products Marketing 100

Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Invest in marketing. Keep members abreast of your plans to offer online education and begin marketing your offerings well before they launch.

Learning Management System 100

Learning Management System LMS Education Course 100

Aaron Wolowiec

JANUARY 4, 2015

Filed under: Innovation , Leadership , Marketing Tagged: Event Garde , Heidi Brumbach , New Year , Technisch Creative. Innovation Leadership Marketing Event Garde Heidi Brumbach New Year Technisch Creative' I wish the show “Stomp” had been around at the time. I would have stuck with both!

Content 100

Content Innovation Leadership Project 100

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 133

Marketing Email Marketing Report Content 133

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

SEPTEMBER 20, 2016

While I enjoy attending PRSA functions across the country – during which I can network and learn from colleagues – I more frequently attend chapter meetings and events. Obviously, convenience plays a big factor, since venues for chapter events are within the Lansing area. And so, for me, my chapter is of the utmost value.

America 100

America Michigan Report Education 100

Aaron Wolowiec

OCTOBER 1, 2013

I recently had the good fortune to tour several Detroit sites with her as a committee chair for the aforementioned event. But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges.

Education 100

Education Detroit Strategy Michigan 100

Aaron Wolowiec

OCTOBER 15, 2013

My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. But perhaps with better networking and marketing, associations could change that. And examples I got.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Aaron Wolowiec

JANUARY 27, 2015

This month’s guest post is by Courtenay Allen, a marketing specialist at Attend.com , which produces event management software. Courtenay Allen, marketing specialist for Attend.com. You’ve set your event goals and planned every detail, but how do you know if you’ve been successful? Event Surveys.

Social Media 100

Social Media Survey Cost Revenue 100

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

MAY 5, 2015

Consider customizing this list and sharing it with your members and attendees via marketing materials (e.g., brochure, website and social media) prior to your next big event. Low group rates are guaranteed prior to the established cut-off date and are usually extended three days pre- and post-event.

Discount 100

Discount Social Media Marketing Survey 100

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

Social Media 100

Social Media Recruiting Recruitment Report 100

Aaron Wolowiec

DECEMBER 12, 2022

For day 8 of our 12 days of recipes, we invite you to check out this recipe for these tasty Sweet Potatoes shared by Jenny Hill, Event Garde Manager of Marketing.

Marketing 49

Marketing 49

Aaron Wolowiec

MARCH 18, 2014

Especially event planners. Data are key to improving your events, to giving your customers and potential clients what they crave. The data available to us today goes well beyond simple reports, like how many people showed up to an event,” Olson and Clark said. Staci Clark, global marketing strategy manager, Cisco Systems.

System 100

System Revenue Products Report 100

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: It’s February…the month of love, candy hearts, chocolate and other sweet treats.

Michigan 100

Michigan Content Certificate Library 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

JANUARY 28, 2014

you’re probably planning an exciting lineup of events. So instead, take a lesson from successful marketers. The golden rule of marketing is to identify your target audiences , which are the groups of people who are most interested in your product or services. Now that you’ve settled into 2014 (maybe? Make sense?

Revenue 100

Revenue Education Conference Content 100

Aaron Wolowiec

AUGUST 25, 2015

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon. Lutz identified four key attributes that exist in the most successful event-based sponsorship models: 1. Lutz said attendees are the primary arbiters who determine what matters and what doesn’t at your events.

California 100

California Revenue Conference Price 100

Aaron Wolowiec

JULY 23, 2013

Kevin Whorton, principal of Whorton Marketing and Research. Self-reflection is never easy, but this week, Kevin Whorton, principal of Whorton Marketing and Research , will help make the process a bit less painful. Kevin Whorton writes: I wondered what to write for Event Garde, but then a client solved that for me.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

MARCH 17, 2015

This month’s guest blog post is by Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. which specializes in providing app technology for events. Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. Let’s be clear what we’re creating here.

Social Media 100

Social Media Cost Content Conference 100

Aaron Wolowiec

JUNE 9, 2015

This year has been, and will continue to be, defined by intelligent growth for the meetings and events industry, the report found. For starters, 60 percent of survey respondents predict an increase in live events, while 56 percent predict an increase in virtual events. As such, pop-up meetings are becoming more common.

Denver 100

Denver Georgia Survey Report 100

Aaron Wolowiec

MARCH 4, 2014

The event focuses on creative approaches to everyday issues in association management and is built around the sharing of – you guessed it – great ideas. Unlike other events, this conference offers a relaxed, but business-oriented environment where you can step back from your day-to-day routine and be exposed to new thinking.

Michigan 100

Michigan Social Media Innovation Revenue 100

Aaron Wolowiec

SEPTEMBER 22, 2015

Event/meeting planners: Remember the days of paper RFPs? In addition, mobile and cloud-based technologies have allowed hotel sales teams to work with event planners more strategically and efficiently. Mimicking other industries, hotels are abuzz with content marketing. So…what do you think meeting planners? Have things changed?

Social Media 100

Social Media Software Report Technology 100

Aaron Wolowiec

APRIL 22, 2014

As some of you may know, in addition to my role with Event Garde , I work for Michigan State University’s central communications office. Tagoras has produced a list of tips for associations that want to compete in a global market for continuing education and professional development. I love working with students. They’re brilliant.

Mooc 100

Mooc Certificate Social Media Michigan 100

Aaron Wolowiec

AUGUST 3, 2012

We do have a good population that uses Twitter and our conference planning team specifically appoints members before the event to be active on Twitter. We currently offer sessions as webinars after our major events. We’ve actually started working on the marketing campaign for our new on-demand product. Other insights.

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

AUGUST 20, 2013

He wrote about Detroit’s new “comeback city” advertising campaign, geared toward convention and event planners. But so far, no bookings for Detroit events have been cancelled. It will work with the CVB to plan various events and educational tours for the 2015 meeting. A ballroom at Cobo Center ready for a convention event.

Detroit 100

Detroit Metro Michigan Atlanta 100

Aaron Wolowiec

JULY 15, 2014

From membership to events to publications, associations provide critical services to nearly all industries and professions – not just at home, but around the world. Introduce products to international markets frequently. Invest in emerging international markets, rather than those that might be most popular or English speaking.

America 100

America Revenue Strategy Report 100

Aaron Wolowiec

MAY 1, 2014

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). Peggy Hoffman, president of Mariner Management and Marketing, LLC. Peggy Hoffman, president of Mariner Management and Marketing, LLC. So what was her biggest takeaway?

Content 100

Content Michigan millennials Newsletter 100

Aaron Wolowiec

DECEMBER 3, 2013

8, 2011, Grand Rapids-based Event Garde was born. Event Garde: A clever play on words? Event Garde represents a pushing of the boundaries of what is accepted as the norm or status quo, especially as it relates to continuing education,” he wrote for the website. And so, on Dec. As a writer, I think so.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

FEBRUARY 25, 2014

If you’d like to contribute, please contact Kristen Parker, digital content manager for Event Garde LLC , at Kristen@eventgarde.com. Associations in the fashion , mobile , supply chain , marketing and recycling industries hopped on the rebranding bandwagon as well. Out: Lavish meetings and events. Rebranding. Out: Aging brands.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

MARCH 11, 2014

Peggy Hoffman, president of Mariner Management and Marketing, LLC. The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman , president of Mariner Management and Marketing, LLC. You can ask attendees to share their thoughts at a town hall meeting at your next event.

millennials 100

millennials Survey Report Newsletter 100

Aaron Wolowiec

MAY 27, 2014

For an association, the most logical place to start in facilitating these connections is at your events. That same concept is easy to replicate by simply polling your members to see in what competency area they’re seeking more knowledge before they attend your event. Are your members looking for information on marketing?

Social Media 100

Social Media Conference Content Survey 100