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Aaron Wolowiec

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Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 167
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Clearing up association chapter confusion

Aaron Wolowiec

While I enjoy attending PRSA functions across the country – during which I can network and learn from colleagues – I more frequently attend chapter meetings and events. Obviously, convenience plays a big factor, since venues for chapter events are within the Lansing area. And so, for me, my chapter is of the utmost value.

America 199
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Tips for improving trade show participation in 2015

Aaron Wolowiec

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show.

Tips 100
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More than turkey and stuffing

Aaron Wolowiec

This is a great opportunity for organizations of all sizes to show their gratitude for customers,” said John Foley, CEO of interlinkONE and Grow Socially. While many organizations offer sales and discounts during the holiday season, try using a slightly different approach to show appreciation.”. Try starting with “thank you.”.

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A look back at 2015

Aaron Wolowiec

As Thanksgiving approaches, it’s time for us at Event Garde to reflect on the many things for which we’re thankful. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.

Michigan 100
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Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 100
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What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 133