The weekly list of free educational events and resources for the association community…
DelCor’s Tobin Conley, CAE, has some advice for association IT directors: it’s time to start thinking like a CIO.
Mark Prevost at Billhighway shares how NAIOP adapted their Toronto chapter’s mentoring program and rolled it out to their entire chapter network. He also suggests questions you need to ask your team before deciding to “trickle up” a chapter program.
WBT Systems provides advice for LMS training during and after implementation.
The component relations professionals (CRP) community got together at ASAE Annual for a Component Hackathon. (I was at this fun and enlightening event.) Tim Ebner of Associations Now talked to one of the leaders, Lindsay Currie, and got some tips for hosting your own hackathon.
Curated newsletters are where it’s at. Trust me, your readers will thank you. Epic Presence shares examples of good ones and tips for doing your own.
A few quick hits before we get to this week’s list of free webinars:
- Seven tactics for listening to your members—the key to member engagement. (rasa.io)
- Still not sure how inbound marketing could work for your association? (Sutter Group)
- Here’s another explanation of how to use inbound marketing for member recruitment. (Aptify)
- Recently I rediscovered this “secret door” site that randomly plops you into the middle of a scene somewhere in the world. Give it a try but prepare to spend some time walking through that door. (Safestyle Windows)
Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.
Here are the educational events scheduled for next week plus a few extra. I’m uploading this earlier than usual this week so likely missed any events that were posted mid-week. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.
Tue 9/11 at 8 a.m.* – Slide Escape: Engaging Your Audience to Generate Solutions
Explore the three D’s of agenda design and five key facilitation skills you can escape from slides. Learn ways to enhance audience experience with presentation styles other than voice-over slides. Discover new ways to engage your audience throughout your meeting. 1 CMP credit. More info/register.
Hosts: EMEA and PCMA
Presenters:
- Tim Ferguson, CEO, Audience
- Rachel Frizberg, Comercial Director Region Europe, Hoffmann La Roche
*All times are Eastern Daylight Time unless otherwise noted.
Tue 9/11 at 12 p.m. CST – Chapter Roundtable in Rosemont IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.
Host: Billhighway
Tue 9/11 at 2 p.m. – Brilliant Marketing Advice for Any Association Budget (Association Chat)
To grow a successful membership program, you need to know how to market your association and you need to have the money to do it. It’s no surprise most algorithms on social media are pay-to-play and marketing is becoming increasingly expensive. Learn how you can overcome any marketing challenges and truly market your association when you have little to no money. More info/register.
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Hailey Friedman, Head of Marketing at Improvado.io and Co-Founder of Growth Marketing Pro
Tue 9/11 at 2 p.m. – Digital for Events (part 3)
Analyze new models for audience engagement, content development and seamless, interactive event experiences. Learn how the events industry will be transformed by digital innovation, delivering greater value for event attendees, sponsors, and organizers. Determine which digital opportunities are best for your organization’s events, and how you can measure the results of these new capabilities. 1 CMP credit. More info/register.
Host: PCMA
Presenters:
- Donny Neufuss, Director, Digital Engagement, PRG, eSports Vertical Market Leader
- Sourabh Kothari, Director, Advocacy, Brand and Content, Signifyd
Wed 9/12 at 11 a.m. – 10 Ideas That Will Change Your Event
Learn the single-most important question you must answer before subscribing to any technology, what every stakeholder wants and how that fits into your meetings and events plan, the best tools for ratcheting up event registration, how to manage a heavier workload with the same size staff (no overtime), the top three hidden event tech costs and how to avoid them, the top tools for boosting attendee satisfaction, and four proven ways to slash meeting costs. More info/register.
Host: C Systems
Presenter: Candice Bakke, Partner Relations Director, Aventri
Wed 9/12 at 12 p.m. CST – Chapter Roundtable in Chicago IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.
Host: Billhighway
Wed 9/12 at 1 p.m. – Tips for Making Your Event a Lean, Mean Logistics Machine
The discipline of Logistics Management addresses the tasks associated with on-site resource allocation—getting the right assets (food and beverage, audio-visual equipment, furniture, etc.) and human resources (volunteers, speakers, room moderators, technicians, for example) into the right places at the right times—before the event. Learn how to transform event logistics management into a time-saving, cost-reducing center of excellence that moves planners to a new level of proficiency. Discover the personality traits (persona) it takes to be in Operations/Logistics. More info/register.
Host: TSNN
Presenters:
- Michelle Bruno (moderator), President, Bruno Group Signature Services & Editor Event Tech Brief
- Michelle Paetz Wyatt, Chief Executive Officer & Co-Founder at CadmiumCD
- Alicia Navarro, MSHTM, CMP, Content & Technology Coordinator, ALA Conference Services
- Dahlia El Gazzar, Tech Evangelist + Idea Igniteur + Netweaver
Wed 9/12 at 1 p.m. – The Essential Guide to Event Management Technology
Learn about the tasks during each phase of the event lifecycle that can be automated to make your life easier, how event management technology positively (and personally) impacts attendees experiences, and how adopting event technology has transformed companies’ event programs and resulted in an increase in event ROI. More info/register.
Host: Meetings Today
Presenter: Rachel Andrews, Director of Meetings & Events, CrowdCompass by Cvent
Wed 9/12 at 2 p.m. – Hotel Negotiations: Venue Booking Contracts Negotiation Tips and Tricks
Learn how to contract exactly what you need in space, rates, and dates; best practices on negotiating and contracting special considerations, such as comps, upgrades, wi-fi, parking, fees, and inclusions to maximize your results; and how to get ahead on negotiating performance clauses, such as attrition, sliding scales, cut-off dates to make sure both sides are treated fairly. More info/register.
Host: Pathable
Presenter: Tom Pasha, founder, CONTACT Planning, Inc.
Thu 9/13 at 12 p.m. – 10 Ways to Hack Your Chapters: Takeaways from ASAE Annual
Hear how your fellow component relations peers worked in groups to “hack” away at old processes and ways of handling their chapters and other components. See what innovative new structures, best practices, ideas, and solutions were presented. Four amazing association professionals will be reconnecting with us to recap their top takeaways, insights and lessons learned from the session. More info/register.
Hosts: Billhighway and Mariner Management & Marketing
Thu 9/13 at 12 p.m. – Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC)
This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.
Host: ASAE Small Staff Association Professionals
Thu 9/13 at 12:30 p.m. – 373+ Member Interviews Uncover the Secrets of Member Engagement
Find out how members from small to large associations become engaged. Hear how members articulate the barriers to engagement. Explore the specific value members need by member stage and learn about the experiences they want. Hear key insights and stories from research that will bring you right into the middle of your member’s experience. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Presenter: Amanda Kaiser, founder, Kaiser Insights LLC
Fri 9/14 at 1 p.m. – Foresight is the Future of Governing
Explore why boards are doing the wrong work today and why foresight is the future of governing for boards that want to strengthen their performance and function as capable future-ready stewards for their organizations. Join a discussion of the following learning questions: Why should association board presiding officers and chief staff executives treat governing as a design opportunity? What is the relationship among stewardship, governing and foresight? How can associations embrace a future-ready approach to the work of governing? More info/register.
Host: Blue Sky eLearn
Presenter: Jeff De Cagna FRSA FASAE, executive advisor, Foresight First LLC
Tue 9/18 at 8:30 a.m. – GDPR’s Impact (Washington DC)
Now that GDPR is underway, examine how you and others are doing. Make sure you are covered and understand the status of GDPR regulations. Now is the time to get ahead and figure out what else you must do to stay compliant. This morning seminar will cover GDPR updates and give you feedback on the impact in Europe. Complimentary breakfast, networking, and learning focused on GDPR. Location: J.W. Marriott, ASAE Conference Center. 1575 I St. NW, Washington DC. More info/register.
Host: ASAE
Tue 9/18 at 12 p.m. – Chapter Roundtable in Washington DC
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.
Host: Billhighway
Tue 9/18 at 2 p.m. – Diversity and Inclusion and What Associations Still Need To Learn (Association Chat)
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Michelle Mason, president and CEO, Association Forum
Wed 9/19 at 12 p.m. – Chapter Roundtable in Alexandria VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.
Host: Billhighway
Wed 9/19 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making
Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, and know where to start when determining a successful ROI on your collection and analysis of member data. More info/register.
Host: Impexium
Wed 9/19 at 1 p.m. – To Charge or Not to Charge? Strategies for Pricing Customer Education
The more customers know about a product or service, the more successful their brand experience will be. And when customers succeed, they’re likely to buy more. They’re also likely to encourage others to buy from you, too. But how much should customers pay for training? How should you choose the best price? And when does it make sense to train customers at no extra charge? 1 CAE credit. More info/register.
Host: Talented Learning
Presenters:
- John Leh, CEO and Lead Analyst at Talented Learning
- Barry Kelly, CEO and Co-Founder at Thought Industries
Thu 9/20 at 12 p.m. – Chapter Roundtable in Reston VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.
Host: Billhighway
Thu 9/20 at 1 p.m. – How to Capture Feedback That Can Actually Improve Member Value
There’s the old way of surveying. And then there’s a completely different way to manage feedback. This webinar will walk you through the best way to capture valuable feedback on a regular basis in a way that will allow you to drive greater member value than ever before. At the end of this webinar, you’ll have access to the knowledge and tools necessary to automate continuous feedback from your members, your staff and your board. 1 CAE credit. More info/register.
Host: CommPartners
Presenter: Dave Will, Co-Founder & CEO, PropFuel
That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.
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