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New Must-Read White Paper on Lean Startup for Associations

Jamie Notter

Elizabeth Engel from Spark Consulting LLC has a great new white paper out on applying the Lean Startup methodology in the association environment. And Elizabeth and her co-author, Guillermo Ortiz de Zerate, do a great job of laying out the core principles behind this important idea in a brief white paper.

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White Paper: Making Performance Management Work

Jamie Notter

This year I’m launching a new White Paper series that takes some of the key ideas in Humanize and gets practical and concrete with them. I am writing this series of White Papers with that in mind. In the paper I talk about how we can do that (with examples).

Review 70
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What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Our white paper provides examples of these marginal-value benefits include: Logo Placements.

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4 types of ungated content to create to engage your audience

Association Success

Take Aetna , for example. Invest in a valuable white paper. If you want to earn media coverage and position your association as a thought leader, white papers are the way to go. Many organizations offer a white paper in exchange for an email address.

Content 148
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How Do You Measure the Success of Enterprise Learning?

With our experience across multiple learning segments, from professional training and customer education to partner enablement and more, we’ve isolated three key pillars that describe the value of customer learning alongside real-world examples.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog! For example, you can’t discuss what type of follow-up you want to do with the non-members who attended your conference after the event has happened.

Strategy 169
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Don't Be Misled By the Concentric Circles of Diversity

Eric Lanke

A few weeks ago I mentioned that Spark Consulting was out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and that it was another thought-provoking read for association CEOs. To be fair to the authors, they admit in the text of the white paper that things are not really this linear.

Wisconsin 100