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Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. Beliefs are not facts. Beliefs don’t drive revenue.

5 qualities of a successful online learning team.

YourMembership Blog

A gut check to help your association implement a major learning management system or elearning strategic plan. Are you getting ready to implement a major learning management system (LMS) or elearning strategic plan? You can measure your readiness using our scorecard.

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6 basics of member re-engagement: Part 1.

YourMembership Blog

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset.

26 Free Nonprofit Webinars for April 2017

Wild Apricot Blog

Every month we compile the largest list of free nonprofit webinars. Here are 26 for April 2017. webinars

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Hot association jobs this week – March 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

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Association Brain Food Weekly: 3.24.17

Reid All About it

Your weekly list of free webinars and events for the association community… The next time you find yourself procrastinating, take a moment to think about the task you’re avoiding. What’s its purpose?

How to Create a Culture That Embraces Sales

Associations Now

All associations are in the business of sales, whether they want to believe it or not. Here are a few tips for changing the culture around the office, as well as an example that shows these tips in practice.

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Making Online Member Application Forms Easy: 5 Tips for Association Pros

MembersClick

If a prospect comes to your website and WANTS to join your association, you should make that process as easy as possible - for obvious reasons. The last thing you want is to lose a potential member as they’re filling out a member application form.

Should you remove negative reviews from your community?

Higher Logic

You went out to dinner and had a horrible experience. What do you do? Many people would go to a site like Yelp and post about how the food was late, cold, and over-priced. Hopefully the restaurant either sees your review and apologizes, or a future customer decides to eat somewhere else.

Why are Associations missing from the Digital Credentials conversation?

WBT Systems

“ The world’s education systems are failing our children by not preparing them for the workplace of the future. “ This stark statement is the key finding of a new report by the World Economic Forum, Realizing Human Potential in the Fourth Industrial Revolution.

Thomas Edison Can Teach Associations About Innovation

Smooth The Path

The Thomas Edison National Historical Park features Edison’s laboratory complex much like it was when he died in 1931. While it was darker and grittier than the research and development labs to come after it, his was the model for the R&D lab of today.

Membership Hack: Card-Carrying Volunteer Recruiter

Associations Now

The New Jersey Society of CPAs recruits volunteers with a business card that removes the barriers to getting involved. How to hack it? The New Jersey Society of CPAs was on a mission to engage members face-to-face and recruit some volunteers at the same time.

25 (Cost-Effective) Ways to Thank Your Volunteers

MembersClick

As an association professional, you understand the importance of volunteers. They’re the ones that help your association function. They help out with events, administrative tasks, strategy on occasion - the list goes on and on. Simply put, they do a lot - and they deserve to be thanked!

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Big Tips for Small Associations (At-Risk) - Moery Company

The Moery Company

IStock: Credit: Christian Chan. I’m concerned that small associations are facing structural headwinds. It is a critical time for these organizations to undertake a more entrepreneurial spirit. A spirit that I believe can unleash strengths our more diminutive organization brothers have!

The Best One Ever?

Eric Lanke

Not too long ago, my association held its latest Annual Conference.

Always Rushed? Try the Buffered Time Method for Association Scheduling

Smooth The Path

Professionals tend to run on one of two mindsets for time management. Magical thinking time. Magical thinking time is constructing a timeline for a plan assuming that nothing will go wrong. This schedule assumes there’s no learning curve, no curve balls, and no mistakes.

Opposing Forces: When Your Keynoter Has Different Views Than Attendees

Associations Now

What happens when your keynoter has a completely different position on an important issue than your attendees do? Take some lessons from the Magnet Schools of America’s decision to turn the stage over to Secretary of Education Betsy DeVos.

How to Use Facebook Live at Your Association

MembersClick

It’s no secret that video is hot right now. Scroll through your Facebook news feed, and we bet a big portion of the posts you see are videos - most of them two minutes or less.

JP Moery’s Association Playbook – Episode 80: Chapter Relations… Are They Worth It? - Moery Company

The Moery Company

Chapter relations – such a common and frustrating issue within associations at the national level. Host JP Moery has heard the debates over and over again. Organizations want to know what they should be doing with their state chapters and local affiliates and whether or not developing these relations are really worth it. He shares several insights during his latest podcast. The post JP Moery’s Association Playbook – Episode 80: Chapter Relations… Are They Worth It?

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Streaming services, HDTV and Chapters

Mariner

What do trends in streaming services and TV purchases have to do with chapters? Well maybe we should say member components rather than chapters. And the answer is provide an important lesson

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Super Control Freak Tendencies Stunt Your Conference Growth

Velvet Chainsaw

Ok, admit it! You’re good at the details. You have an eye for minutia. You live and breathe by the motto, “A place for everything and everything in its place.”. You wear as a badge of honor that the devil is in the details. You take great pride in creating a sense of order out of chaos.

New Report Reveals What Agile Finance Leaders Look Like

Associations Now

A report from the American Institute of CPAs and Oracle shows how finance leaders are embracing a new finance model, as well as the skill sets required of their teams.

The Small-Staff Guide to Association Marketing

MembersClick

As as association professional, you understand the importance of marketing. But actually doing it, well, that’s a different story. If marketing isn’t necessarily your forte, allow us to help.

Social Media for Non-Profits - Workshop slides

Wild Apricot Blog

Here are the slides from my Mesh workshop - Social Media for Non-profits. Great opportunity? Colossal waste of time? The answer is YES. Social Media for Non-Profits Workshop View more presentations from Wild Apricot. social media training Social networking

The Question Our Newest Members are Asking

Smooth The Path

Related: Our members are not crazy. Why new members actually join. The most frustrating thing members do. The post The Question Our Newest Members are Asking appeared first on Smooth The Path.

What Unsubscribers Can Teach an Email Marketer

Informz

I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. This means someone unsubscribed. What?!

Report: Coffee Market Surges as Consumers Grab Fancier Drinks

Associations Now

Gourmet cups of coffee, whether made from espresso or otherwise, have come to define the U.S. coffee market, according to the National Coffee Association. The trade group reports that coffee consumption has surged in the past year. Pour-over, cold brew, or Aeropress?

How to Justify an AMS to Your Board: 3 Key Talking Points

MembersClick

Let’s say you’re using a membership spreadsheet to manage your association - and you KNOW that’s not working. You know you need a technology partner and an association management system (AMS) to help lighten the load. The trick, though, is selling that idea to your board.

Attract With Content; Keep Them With The Experience

Velvet Chainsaw

The internet has made world-class content front, center, mobile and affordable—often free. Anyone can hear the best experts for free (or nearly free) on almost any device they own. Anyone can get thought leadership at their fingertips. And your conference audience does.

It won’t be just the technology that changes…

Effective Databse

When you make a significant technology change, like the implementation of a new AMS or LMS, not only will you be making a technology change; you’ll also most likely be making some cultural changes, too. What do I mean by cultural changes? Things like who is responsible for what data. How we process data. How we use that data. How you do things now are part of your culture. How you’ll do things with the new system will change, and by definition, that will change the culture.

Lights, Camera, Action: Animation in Email

Informz

You want to make your emails POP! The more emails attract attention, the higher your click rates are going to be, right? The inclusion of interactivity to emails is a great tool to use to really pull in your audience.

Add Productivity to the Last Hour of the Day

Associations Now

The last hour of the day can feel like a productivity killer. But a workplace efficiency trend, called the “soft project” hour, might help you to refocus and tackle those small membership to-do items. You know the feeling.

Catch Nimble AMS at the Salesforce World Tour in DC!

NimbleUser

Courtney Lill, Marketing Coordinator ​ Nimble AMS is proud to be returning as a sponsor of the Salesforce World Tour in Washington, DC. The event will take place on Tuesday, April 4th at the Ronald Reagan building.

5 Things to Consider When Building an Event App with Limited Resources

Membersuite

Today, we welcome a guest post from Claire Sung at Eventpedia. If you want a mobile app for your next event, you can learn more at www.eventpedia.com.