Higher Logic

JANUARY 27, 2020

Jennifer’s current role: Director, Membership at the American Association of Airline Executives (AAAE). Martha’s current role : Executive Director at eConverse Media. Reggie’s current role: Chief Information and Engagement Officer at the American Society of Association Executives (ASAE). Bring your questions! Register here: 9.

Software 317

Software Industry Strategy Social Media 317

Higher Logic

JUNE 13, 2019

Executives and Community. Executives and Community. Of the programs that can calculate community ROI, 66% share it with executives. 63% of all executives are supportive of community approaches, although many don’t yet understand exactly what is required for success and how they can better support community programs.

Strategy 195

Strategy Report Team Cost 195

Higher Logic

AUGUST 15, 2018

I’m taking on a new role as executive chairman , and I’d like to introduce you to Kevin Boyce, who is taking over as our new CEO and a board member, effective August 27. 2016 : We embarked on a big investment with JMI Equity, and they’ve become valued partners. This journey has been a whirlwind, in the best way.

Portland 31

Portland Press Release Team Software 31

Higher Logic

OCTOBER 5, 2016

However, are there reasons for business executives to have their own presence on social networks? As a senior executive, you should have the same strong voice and message as your brand. Social media has undoubtedly gained an increasing role in the business community. The answer is a resounding, YES. Build brand and trust.

Social Media 237

Social Media Industry Marketing Strategy 237

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

FEBRUARY 6, 2019

The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. Bringing association executives together. About ASAE: The American Society of Association Executives (ASAE) gives association executives the tools to enhance the community and the power to transform society for the better.

Case Study 120

Case Study Technology Tools Project 120

Higher Logic

JULY 25, 2016

Leadership hype always focuses on the C-suite – are your executives on social media? Most communities fall short in some categories and exceed in others - it’s rarely A’s across the board for executive participation. The new question should encompass more than just CEOs: Is your entire executive team participating in your community?

Leadership 120

Leadership Class Survey Social Media 120

Higher Logic

JUNE 5, 2020

Report to cross-functional executives 51% of the time. 25% of communities include executives in their decision making. Out of those with an advanced strategy: 55% have a dedicated budget. 61% have HR-approved community roles. 70% have integrated platforms. 70% have community teams. About 10% operate as an independent department.

Analysis 272

Analysis eBook Cost Report 272

Higher Logic

NOVEMBER 8, 2018

The executive team and board of directors appreciate all of Jamie’s hard work to add value to Phi Kappa Phi membership. Their execution relays relevant content in consumable-sized chunks and leverages clear buttons that drive traffic to their website for more information and additional engagement. Highlights. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

JANUARY 29, 2019

The right software tools are essential for executing your member engagement strategy. Now it’s time to take this to your leadership (whether it’s your boss, board, or executive team) and show them why engagement is a priority and why your plan will work. Communication Plan & Tools.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Higher Logic

APRIL 8, 2020

Another fun thing we’ve gotten to do recently are Community Ask-Me-Anything (AMAs) sessions with executive team members. (Number one tip? Give yourself some slack and rely on each other for moral support.). For an hour, they dedicate their time to answering any and all of our questions.

Tips 278

Tips Team Course Video 278

Higher Logic

MAY 13, 2020

Here’s just one example: Using community data to create relevant programming. Community data points offer insights on how your organization can better help current members.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

JANUARY 30, 2019

Sherry Milligan, Associate Executive Director of Membership, was determined to find the right action plan to quickly change that trajectory. It makes perfect sense to automate.” - Sherry Milligan, Associate Executive Director of Membership AARC. None of us have the time to constantly be manually sending out emails of this kind.

Case Study 149

Case Study eBook Member Engagement Class 149

Higher Logic

FEBRUARY 27, 2020

Heather and Josh both agreed that you have to be able to show the value that community will have and get executive buy-in before moving forward or you will be fighting an uphill battle. Personalization is key in a successful community, but it has to be well-executed. Want to listen to the full webinar?

millennials 207

millennials Content Tips Communications 207

Higher Logic

MARCH 23, 2016

Next, bring your plan to an executive -- executive buy-in is critical. The CMX/Leader Networks study honed in on executive support: 45 percent of their respondents relied on executive support to keep their community strong. What is the real value it will bring to everyone?

eBook 120

eBook Cost Survey System 120

Higher Logic

DECEMBER 14, 2016

The goal is to have passionate team members that have a shared vision and feel personal ownership towards meeting the community objectives defined by the community manager (and ideally the executive team). Executives. Without support from executives, community initiatives will struggle to thrive.

Team 120

Team Communications Resources Products 120

Higher Logic

JUNE 12, 2018

Your executive team won’t invest in something that they haven’t seen data to support, which means your priority should be to prove to them that your community is worth the investment. If you’re at an organization where executives don’t support your online community, your data can make a big difference in changing their views.

Resources 136

Resources Report Strategy Leadership 136

Higher Logic

MARCH 8, 2018

The American Association of Airport Executives (AAAE) created a nurture campaign for its annual conference by setting up target groups based on the journey it wanted certain audience segments to take along the way to registering for the event (think actions like general information, justification letters, purchase reminders, and a mute option).

Texas 214

Texas Florida Newsletter Email Marketing 214

Higher Logic

JANUARY 18, 2016

Lack of executive support within their organization. Since community management is new, executives often don’t understand the challenges community managers deal with and don’t know how to support them. Among the people they surveyed, three main reasons for the trend emerged: Resources for community managers are often limited.

Maine 120

Maine Report Recruiting Recruitment 120

Higher Logic

OCTOBER 5, 2017

HL: Your on the power of word of mouth is fascinating, but can people in our audience – community managers, associations, and /business executives – really apply it to their jobs? JB: Certainly.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Higher Logic

DECEMBER 21, 2016

Executive engagement - such as a blog post, an Ask Me Anything or a webinar. The first Thursday of each two-week segment you’ll engage an executive and the following week you’ll have a member spotlight. Subject matter expert contributions - like an Ask Me Anything, blog post, webinar or ebook. Member photos - such as event photos.

eBook 120

eBook Content Video Examples 120

Higher Logic

JUNE 27, 2016

And for reports, executive summaries are the most valuable thing you can write. So go back and rewrite the title, opener, and executive summary based on your new knowledge. So are the ledes – the first few sentences. To ensure quality in these elements, write them at the start of each draft.

Press Release 168

Press Release Review Process Report 168

Higher Logic

JANUARY 26, 2017

My other guess is that there was a disconnect between the community and executive participation. Even if executives and community builders start off on the same page - believing in the community and knowing that the community benefits the organization - they can stray away from each other over time.

Guidelines 120

Guidelines Content Products Organization 120

Higher Logic

SEPTEMBER 22, 2015

Also on the docket are Brian Vellemure , executive, writer and speaker, on leveraging communities to drive better member experience and Mark Levin, president of BAI Inc. , Look out for the sign up sheet (coming soon) to reserve a time to speak one-on-one with a program manager or executive. who will speak about member journey mapping.

Discount 120

Discount Member Experience Tips Content 120

Higher Logic

APRIL 4, 2017

So when your quarterly meeting with the executive team rolls around, you’re ready. You show your executive team a regression analysis. It’s very likely that engagement does directly lead to better business results (causation) but since you haven’t proven that, be realistic in what you present to your executive team.

How To 168

How To Analysis Software Member Engagement 168

Higher Logic

FEBRUARY 4, 2020

Executing an effective communications strategy starts with taking a step back to assess where your tech needs to change. You can use data signals from one platform to execute something in another platform and improve content relevancy. It’s a struggle, but it’s not going to get any less competitive.

Communications 287

Communications Tips Content Tools 287

Higher Logic

DECEMBER 5, 2019

There are reasons you might want to change your “From” address, but the pitfall lies in how you execute that decision. Thirsty for more knowledge to support a strategic, well-executed email marketing plan? Check out 8 Tips to Write Emails Your Association Members Will Actually Open.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Higher Logic

JULY 17, 2018

One of the most heartening statistics from the SOCM 2018 is this: 54% of the community managers surveyed said that their executive team is “All In” or “Supportive” of the community initiative. Ask them questions!

Survey 111

Survey Resources Team Class 111

Higher Logic

MAY 16, 2017

And it’s how we will enable data to flow seamlessly among enterprise platforms and point solutions, such as BI tools, learning management and social listening, in one extended enterprise ecosystem with the customer at the center.

Software 185

Software Social Media Project Communications 185

Higher Logic

NOVEMBER 19, 2015

Work on executive involvement. Certain game tactics can be applied directly to online community: Marshal the executives. Similarly, it’s important for an organization’s executives to make their tacit knowledge explicit to members, which will signal to others that they are in a trustworthy and learning-focused place.

Social Media 120

Social Media FAQ Boston Content 120

Higher Logic

NOVEMBER 30, 2017

And your c-suite executives are often seen as synonymous with your brand. In addition to providing signatures for emails and other communication, executives can: Write blogs. You can’t create that type of environment if top management, including your c-suite, isn’t involved. Answer questions. Host Ask-Me-Anything events and webinars.

Team 174

Team Video Content Library 174

Higher Logic

JULY 18, 2017

Their involvement may even encourage other executive members to get involved, providing participants with a larger pool of relationships to choose from. Younger generations grew up in team-oriented environments , so they appreciate access to top executives and being informed about why decisions and industry procedures are the way they are.

How To 180

How To millennials Recruiting Recruitment 180

Higher Logic

NOVEMBER 3, 2015

In the 2014 Community Roundtable State of Community Management Report, findings show communities with high executive participation have higher overall engagement rates and are more likely to have a fully funded and developed roadmap. Executives simply don't have the time to monitor every conversation.

Maine 120

Maine Resources Report Membership Management 120

Higher Logic

APRIL 13, 2017

It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere. Slower-growing communities could be facing challenges such as a lack of resources, extended timelines, or difficulty getting executives involved.

How To 180

How To Revenue Member Engagement Content 180

Higher Logic

MARCH 29, 2018

You don’t have to give an executive summary of your annual event in the upcoming promotional email. They found the current median for subject line characters is 42, and the average open rate for emails in their report was 19.9 For now, follow these quick tips to produce stellar email copy: 1. Keep it short. Be clear and succinct.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

DECEMBER 27, 2019

Disney’s immersive experience from planning, executing and planning to return.” (CX Executing : Disney’s cast members are trained in theme language, so that when customers visit a park, they’re greeted, treated, and guided through that genre of the park. CX Network).

Process 156

Process Review Examples Revenue 156

Higher Logic

APRIL 14, 2020

Jill Koronkiewicz, Director of Global Engagement at the Association of Corporate Travel Executives (ACTE) , told us about their plans to open their community to the industry, which they did on April 1. In addition, they’ve seen a 51% increase in total logins when comparing February to March.

Library 318

Library Austin eBook Learning Management System 318