executive 
Potomac Core
MARCH 3, 2020
Executives and Professionals seek strategic solutions from their Associations. Looking to preserve cash, Executives and Professionals focus on strategic solutions to secure the bottom line. What really attracts busy executives is a savvy CEO who sees the big picture and moves the needle for the Industry or a Profession.”
Potomac Core
MAY 17, 2016
The status quo may not suffice because companies who have fewer resources and increased demands will be viewing their participation through an ever evolving lens: Slow Growth Economy – If they must be out of the office, busy executives seek allies to help overcome market challenges & drive business outcomes. Association Loyalty.
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Potomac Core
FEBRUARY 11, 2019
Associations who want to pass the relevance test should initiate conversations with their Boards or Executive Committees to: Talk through and quantify the sources and the business impact of market challenges. If a global downturn occurs , Associations should prepare and conduct a rigorous and research driven relevance test.
Potomac Core
APRIL 23, 2019
Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems.
Potomac Core
MAY 3, 2018
As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. Make no mistake about it, busy executives have choices about where to participate. If not, Members will vote with their feet and go somewhere else.
Potomac Core
MARCH 17, 2015
Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies. Do members perceive these meetings as another Association “output” or as an opportunity to drive their business outcomes?
Potomac Core
OCTOBER 30, 2018
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.
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