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DECEMBER 21, 2016

6 Tips for Writing a Great Association Executive Bio. Writing a Compelling Executive Bio Takeaway. But what format do you use? How much do you share? How do you write a bio that makes prospective customers, peers, and members want to connect with you? In an era of digital experiences and personalization , that’s no longer effective.

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DECEMBER 22, 2016

You, along with other association executives and staff members, will become much better predictors of future member behavior. Membership managers will continue to have access to and interest in the everyday analysis of member data, but in 2017 other association executives may become more data driven as well.

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SEPTEMBER 19, 2016

Customer or member engagement is also likely a key indicator that your executive team and board will use to measure your success, so the right engagement advice could make your career. Bad advice, on the other hand, could cost you your job. So how do you sort through all the advice you get and separate the good from the bad?

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SEPTEMBER 28, 2016

This is difficult because so many association executives take pride in their work as the leader of that mission. You’ll face this as an association leader as well. Every association has a mission and that mission comes first over individual objectives.

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NOVEMBER 1, 2016

For instance, we often hear association executives say that they’ll never be able to effectively or accurately track member engagement, let alone be able to do it efficiently. There are a lot of myths floating around out there surrounding member engagement. If we haven’t heard them all, then we must be close.

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DECEMBER 28, 2016

To get started, here are 19 steps you need to take, from the Canadian Society of Association Executives. That’s a great idea that could make it easier for many of your members to take advantage of your programs. The Association Industry’s Best Articles for 2016 Takeaway.

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OCTOBER 12, 2016

Rows of numbers and data points take more time and effort to analyze, so present your results to executives and board members in table or graph form. Other relevant populations to group by might include job title, length of membership, engagement level, and other demographic data. Tip #3) Present Results Visually.

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OCTOBER 26, 2016

It’s also one with financial implications that are often overlooked by association executives. This is one of the most important hidden benefits of decreasing the number of software platform s your association uses.

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NOVEMBER 17, 2016

Over half of association executives believe the number one reason members join their association is to network with other industry professionals. It takes some work to boil down the descriptions and sales information so that you are comparing each system under the same magnifying glass. Change #3) Networking and Education.

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OCTOBER 27, 2016

With years of experience, these experts can help you plan and execute your entire event from start to finish, or they can just take a piece of the planning off your plate. AMS software providers, on the other hand, often have professional meetings planners on staff.

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NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company? For most businesses, it’s easier to rattle off new customer numbers.

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OCTOBER 5, 2016

It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one. His legacy is still felt around the world every time someone looks at an iPhone.

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NOVEMBER 9, 2016

You just discovered amazing new association management software that will give your association’s staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You love it. Your board loves it.

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NOVEMBER 3, 2016

During this session, Element Three President Tiffany Sauder will discuss how B2B and B2C executives can create resilient brands that leverage customer and employee enthusiasm to dominate their industry, no matter the forces their competition or market throw at them.

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AUGUST 24, 2016

How can associations build loyalty and convince members to renew? According to research by Association Metrics , members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal.

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JULY 6, 2016

The State of the American Workplace report from Gallup estimated that 70% of American workers are not engaged. That’s a troubling statistic. Employees who are not engaged cost employers more money, reduce productivity, and decrease the morale of others around them.

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AUGUST 31, 2016

Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn’t see (there aren’t). I was surprised because my father is a 60-something retiree and he’s getting into social networks, which are really just online communities.

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JUNE 23, 2016

Do you remember that Android commercial from last year? It was full of animal friends, from rhinos and sheep walking together to a parrot stealing pasta and for a waiting dog. The animals were different, but they were friends working together to have fun or snag a tasty meal.

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AUGUST 9, 2016

Your employees are smart. They’re driven, educated, and passionate about your mission. After all, according to ASAE’s Association Career Headquarters , workers often enter the association field because a job is a good fit, but they stay for your mission and your culture.

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DECEMBER 21, 2016

In every group, there’s someone quiet – someone who’s shy and listens more than they speak. How do you interact with that person? Face-to-face, you might try to draw them out of their shell, asking questions and slowly getting a sense of their personality. But what about online?

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NOVEMBER 30, 2016

Buying a car can be a frustrating process. Because too often, the salesperson and the buyer are speaking in different terms. The salesperson aims to figure out what the buyer wants to pay monthly, while the buyer is looking at the total price. It seems like they’re on the same page because they’re both talking about money. But they’re not.

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NOVEMBER 30, 2016

Buying a car can be a frustrating process. Because too often, the salesperson and the buyer are speaking in different terms. The salesperson aims to figure out what the buyer wants to pay monthly, while the buyer is looking at the total price. It seems like they’re on the same page because they’re both talking about money. But they’re not.

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NOVEMBER 9, 2016

You just discovered amazing new association management software that will give your association’s staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You love it. Your board loves it.

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OCTOBER 5, 2016

It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one. His legacy is still felt around the world every time someone looks at an iPhone.

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SEPTEMBER 30, 2016

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable.” – William Pollard. Many people believe innovation is all about inventing and releasing new products. That’s a myth.

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SEPTEMBER 28, 2016

When it rains, it pours. And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we’re living in turbulent, uncertain times. Times that can be more than a little frightening.

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JUNE 2, 2016

Most of us have accepted being overly busy as just another unfortunate fact of life today. Emails on your phone, meetings with staff and members halfway around the world, taking your laptop home from work, not quite getting to that extra member program you wanted to start.

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MARCH 31, 2016

In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.

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