facebook 
Optimist Consulting
AUGUST 12, 2013
If the Tories could convert some of the 160 022 people that ‘Like’ them on Facebook and the 89,837 people that follow them on Twitter into members they would be doing well. Social media should play a large part in this. However, social media isn’t the whole answer though.
Optimist Consulting
AUGUST 23, 2016
Facebook Groups are a popular way to gain a following for your organisation and to get your members interacting with each other and with you – but remember to monitor these conversations carefully so that you’re on hand to answer any questions and to diffuse any potential issues being discussed. Select your channels carefully.
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Optimist Consulting
SEPTEMBER 29, 2014
The Lesser-spotted Bored Troll’ : As well as web forums, this breed can also be found amidst Facebook groups; mocking others in a well-crafted but potentially vicious manner. The 8 types of troll: ‘The Lost Troll’ : This breed mainly hangs out in web forums and can be identified by its tendency to make mistakes to do with conventions.
Optimist Consulting
JANUARY 31, 2013
Facebook have just announced that more people are viewing their site via mobiles than desktops. Pinterest was reported as driving more traffic than Facebook for some demographics, despite having a much smaller membership, It is clear that images are a great way of engaging with your audience. Visual will become vital.
Optimist Consulting
DECEMBER 18, 2014
Interesting that YouTube is 3 rd , not Facebook. Could there be an opportunity for your membership organisation to create a blog programme? Twitter is cited as the most effective social media platform (75%), followed by LinkedIn (61%) and then YouTube (50%). Does your membership body have a branded YouTube channel?
Optimist Consulting
AUGUST 29, 2012
4) Suggest that members share their activity via social media – use a third party tool like Share This to encourage members to Tweet or update their Facebook status following a purchase, or when they comment on your organisation’s blog. See the Royal Aeronautical Society’s new pin. What do you think?
Optimist Consulting
MARCH 30, 2017
Social media engagement figures remain low with organisations believing that only up to 10% of members engage via the social media platforms they use (Twitter, Linkedin, Facebook and YouTube). What can your organisation do to improve how it engages on social media with its members?
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