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3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

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Besides checking your email and Facebook notifications. What’s the first thing you do every day? For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats.

Marketing 216
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5 Rookie Mistakes Associations Make with Online Communities

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Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn’t see (there aren’t). I was surprised because my father is a 60-something retiree and he’s getting into social networks, which are really just online communities.

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6 Tips Guaranteed to Make Your Association’s LinkedIn Page More Effective

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It’s amazing how much time people spend on Facebook. And Twitter. And Snapchat. But what about LinkedIn? LinkedIn clearly has a different audience, catering to professionals instead of the casual user, but it’s also been wildly successful in its market. How successful? 450 million users in over 200 countries successful.

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The Worst Advice for Online Community Managers

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Suggestion #2) Do Most of Your Engagement on Facebook. Facebook is a great tool, but you don’t own it. Facebook can do the same, changing their posting policies and news stream algorithms so your content gets more or less attention. Facebook simply removed their page for five days. Then it was gone.

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The Most Popular Community Management Articles from the Last 12 Months

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They’ve been building communities like Myspace, Facebook, and even Pokémon Go! Article #2) 3 Facebook Live Ideas for Associations. Along with that came the rise of Facebook Video, which Facebook’s algorithm now prioritizes above your association’s other updates. Because millennials are the first true digital natives.

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7 Things Your Competitors Will Hate About Your Online Community

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They’re not getting distracted by Facebook ads in the side rail or another cat video (unless you’re posting cat videos, of course). Reason #4) You Command Your Customers’ Attention. In your online community, the visitors are there to be with you and interact with your content.

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5 Factors that Can Make or Break Your Association Website Redesign

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Social Media – Facebook, LinkedIn, and Twitter pages. Your website is likely receiving visits from a number of different sources, including: Direct Traffic – members who type in your web address. Referrals – outside websites linking to your association. Organic Search – Google, Bing, and Yahoo.

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