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Vanguard Tech

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5 Critical Association Web Strategies For 2012

Vanguard Tech

If you have a Facebook page, then you definitely need a Google + business page. There are added features beyond what Facebook offers including a way to communicate to specific groups of followers. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? Stop Broadcasting.

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Disappearing passwords. Who can access your web based tools?

Vanguard Tech

There has been much written about not letting interns set up your social media accounts or the fact that Facebook used to allow eternal admin rights to a page creator regardless of that person’s affiliation with the organization or page (which has thankfully been changed). Even trusted, valuable, loyal people.

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Disappearing passwords. Who can access to your web based tools?

Vanguard Tech

There has been much written about not letting interns set up your social media accounts or the fact that Facebook used to allow eternal admin rights to a page creator regardless of that person’s affiliation with the organization or page (which has thankfully been changed). Even trusted, valuable, loyal people.

Tools 70
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Inconsistent Website Experiences = Confused Members

Vanguard Tech

Add to that list online banking, personal hobbies and Facebook time (which we can all agree sucks up too much time) and just about any potential visitor to your site is looking at anywhere from 10 to 12 different websites on a daily basis. The reality is that your website is not a daily destination for your members like CNN or Facebook.

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Defining Your Markets for Campaign Efficiency

Vanguard Tech

For example, there are a number of reports that provide breakdowns of demographics including usage of smart phones, Facebook, LinkedIn, direct mail, print advertising and television ads. She begins her morning at the office by catching up on the latest headlines, Facebook and e-newsletters she subscribes too.

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Amazon Trick Could Get You More Members Or Why A Confirmation Page Is Your Most Important Salesperson

Vanguard Tech

See the tabbed area above enabling purchasers to share their recent purchase with their Facebook friends, Twitter followers or with anyone by email? If so, you've hopefully noticed the new share feature they've added on their purchase confirmation page. For some reason, most associations have chosen not to take advantage.

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Find Your Association's Creative Strategy for Social Media

Vanguard Tech

We want to be on Facebook and Twitter because that’s where the young members are” is not a strategy. Notice that talk of Twitter, Facebook or Pinterest accounts didn’t come up until last? That’s why it is so important to have a strategy and know not just WHAT you are going to do by WHY you are going to do it.