Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Wild Apricot

JULY 8, 2015

Have you considered using Facebook groups as a channel for connecting members? In our latest Free Expert Webinar, John Haydon - the author of Facebook Marketing for Dummies - will reveal his best kept tips and tricks for building a thriving online community.

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

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Wild Apricot

AUGUST 17, 2015

In our Live Workshop, Shiv Narayanan, Head of Marketing and Sales will explain the importance of using Facebook Ads to grow your organization and take you step-by-step through the process of creating your own.

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Higher Logic

APRIL 12, 2018

In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members feel safer. It's YOURS!

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Achieve

DECEMBER 22, 2020

But, we’re here to present one solution that can tackle all of the above: Facebook fundraising. As a nonprofit fundraising professional, you’re surely aware that Facebook fundraising is quite different from the digital efforts you conduct on other platforms. Educate supporters about the basics of Facebook fundraising.

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Membership Marketing

AUGUST 7, 2023

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

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Associations Now

APRIL 18, 2019

If you’re running a Facebook page and not getting your fans on your email list, you’re missing an opportunity. Does Facebook leave a bad taste in your mouth as a marketing strategy? That’s the case digital marketing expert John Haydon lays out in a recent blog post. Or do you wish you weren’t quite so dependent on it?

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GrowthZone

AUGUST 18, 2021

That’s why you need to learn about— and start using—marketing automation. Marketing automation allows you to generate leads, turn leads into prospects, convert them into paying members, and correctly onboard them, so they become members for life. GrowthZone has a built-in marketing automation module. Sound ideal, right?

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

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Associations Now

SEPTEMBER 24, 2019

Odds are that you’re going to be more likely to deal with haters than fans on a Facebook page, according to a recent study. For every three comments the average Facebook page gets, two of them are likely to be negative. But smart moderation tactics can help defuse issues before they get out of hand.

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Minnesota Social Media Analysis Course 99

Arc 3 Communications

MAY 27, 2021

Elections, Facebook decided to pull the plug on political advertising. This raised the question “Is Facebook a media outlet that can decide what it wants to support and censor or are they the free platform they claim to be?” This then causes one to ask, should associations put all their advertising assets into Facebook?

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Socious

NOVEMBER 10, 2016

Besides checking your email and Facebook notifications. For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. What’s the first thing you do every day?

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Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach. What Are They Searching for at That Moment?

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Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

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Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

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Content Marketing Social Media Video 93

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

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Wild Apricot

MAY 7, 2010

If your nonprofit is on Facebook (or plans to be) you’ll want to check a new blog post that’s out this week from Tamar Weinberg. How to Use Facebook for Business and Marketing Tamar has done a masterful job of laying out a raft of best practices for Facebook marketing. Yes, she’s.( read more ).

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Beth Kanter

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. For Facebook and Instagram, square is a great option.

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Video Marketing Tips Social Media 48

Wild Apricot

JUNE 25, 2010

If your organization is struggling to figure out Facebook – and who isn’t? social media consultant John Haydon has a free ebook for you: "The Complete Guide to Facebook for Small Non-Profits" is a comprehensive collection of strategies, tactics, tips, and tutorials to help small non-profits get more out of using Facebook.(

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Wild Apricot

AUGUST 9, 2010

Facebook is rolling out a new feature called Facebook Questions – similar to what’s offered by LinkedIn, Yahoo Questions, and other Q&A sites. Tags: Non-profit technology nptech Marketing Social networking Facebook Non-profit Communications social media. Ask questions, answer them, and rate (or be rated) for best answers.

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Associations Now

SEPTEMBER 20, 2018

The complaint—filed on behalf of three named women, the Communications Workers of America, and a class of millions of female job seekers nationwide—claims that Facebook and nine employers discriminated against women in targeted job postings on the social network. The same practice has previously been called out as discriminatory based on age.

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GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. Don’t be scared of Facebook Messenger technology. Your marketing will improve.

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Robert Skrob

JULY 14, 2021

Should you use Facebook or Slack to build member communities? The post Facebook or Slack communities? An online community may engage subscribers and increase retention and renewals. Or it may become a nightmare. Sadly, most communities become “ghost towns” where good posts go to die from neglect.

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Wild Apricot

JUNE 10, 2009

Facebook has just announced that it will be offering custom usernames (“vanity URLs”) for Facebook Profiles and Pages, starting at 12:01 a.m. Custom usernames are a big deal for many Facebook members, who have long been frustrated by hard-to-remember Page and Profile addresses made up of random strings of numbers. read more ).

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Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. Please take a look at the full report.

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Higher Logic

DECEMBER 27, 2016

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. Marketers will thus have a range of new options for live content. Marketers can thus cultivate member interest in a more direct, seamless way.

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Achieve

DECEMBER 11, 2017

Facebook remains the most popular social media platform. Roughly 8 in 10 online Americans use Facebook – and three-quarters of those users visit the site daily, according to. Using Location in Facebook Ads. Facebook makes it easy to reach new people through lookalike audiences. Facebook Page is set up for check-ins.

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Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

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Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. My path to wearing Allbirds took several steps, typical of an omnichannel marketing campaign. If so, you’re not alone.

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Marketing Member Engagement Strategy Report 94

Associations Now

JUNE 6, 2019

The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. I love digital and try to do as much as I can digitally,” said Earle, who used viral marketing to grow his brand. Achieving Viral Marketing Success.

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Wild Apricot

NOVEMBER 18, 2010

Tags: case studies cause marketing donations Facebook games Marketing non-profit Non-profit Communications Non-profit technology nptech online community online donations promotion social media Social networking.

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GrowthZone

NOVEMBER 15, 2018

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. Not a strategy: To grow our share of the market.

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Disciple Media

MAY 29, 2020

There’s no denying it, Facebook is one of the most popular social media networks around, but it doesn’t mean it’s the most effective. In fact, we’d even go as far as saying, Facebook Groups are pretty much a waste of time these days. Also, the reach achievable for your content on Facebook groups is dying.

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Wild Apricot

FEBRUARY 11, 2010

Your fans not only create the community around your nonprofit's Facebook Page, they define how they want to experience it and create much of the content. Tags: Non-profit technology nptech Marketing online community Blogging Social networking Facebook Non-profit Communications websites social media. read more ).

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Wild Apricot

JANUARY 21, 2010

A challenging social media question came in from a very small health-related nonprofit support group, recently: How can we move the active conversation on our Facebook fan Page over to our organization’s blog? read more ).

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