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Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Higher Logic

In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members feel safer. It's YOURS!

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3 Ways Organizations Win at Marketing

Wild Apricot

On Instagram, on Facebook and IRL (in real life). Organizations that seem to win at marketing their mission and their programs. You see them every day. They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!

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5 Mistakes to Avoid When Advertising on Facebook in 2018

Higher Logic

When people ask me where to spend their advertising dollars this year I’m usually telling them Facebook. Of course, Facebook isn’t for everyone. This is why 2018 will be a big year for businesses advertising on Facebook. The world of Facebook advertising is vast, complex and ever-changing.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Organizations can choose to include as much or as little information as they want.

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Why Your Facebook Ads Keep Failing

Association Adviser

Using this framework for Facebook Ads marketing can help your organization save time and money by getting it right the first time. The post Why Your Facebook Ads Keep Failing appeared first on Association Adviser.

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3 tips to build Facebook group engagement

Association Success

billion daily users , what better way to reach your audience than through Facebook? Last week, AssociationSuccess.org hosted a workshop on building online engagement through the use of Facebook groups. Led by moderator Anthony Shop , Jennifer Mackinday and Stephanie Reeves , “Can Facebook Replace Face-to-Face? With over 1.7

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Daily Buzz: Finding Success Without Facebook

Associations Now

With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. As a result, these organizations have shifted their marketing efforts to other platforms. that the company was not making any money on its Facebook advertisements in 2018.