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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

WBT Systems

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF). What I didn’…

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Apricot Chat: Spotlight on a 501(c) Organization -- Professional Insurance Agents of Florida, Inc.

Wild Apricot

We had a chat with John Herd, the Director of Communications at the PIA of Florida, a 501(c)6 organization that has been with Wild Apricot since November 2009. John left us a great review about our product on LinkedIn, so we decided to see what other insights he had to share.

Florida 150
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Time to get in the game. There’s a game being played?

YourMembership

I suspect that is why so many give away job listings for free, or worse yet, allow job postings on their LinkedIn or Facebook pages. Case in point is the Florida Bar Association. Even though every lawyer in Florida belongs to the Florida Bar, membership does not guarantee employment.

Florida 150
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Editor’s note: This piece was originally published on Anthony Shop’s LinkedIn page and republished with permission. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Just like her sanctuary, or the Great State of Florida, Carole’s videos aren’t what one would call “polished.” Impressive, right?

Strategy 100
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Association Brain Food Weekly: 7.11.16

Reid All About it

Learn how Texas Medical Association leveraged marketing automation to grow revenue by 313%, the creative approach National Association of Federal Credit Unions incorporates for event communications, and the strategy behind Florida Association of Insurance Agents increasing member engagement by 201%. More info/register. Host: Informz.

DC 150
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Your Member Recruiting Campaign Will Fail Without This

YourMembership

I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. When I asked him what association he had joined or what his experience had been thus far he said, “Well, I found a group on LinkedIn.

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Best of the Web: April 2014

Association Adviser

Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group ! Best of the Web ASAE ASAE Annual Meeting Association Executive Roundtable Association Media & Publishing GSAE Membership & Marketing Conference millennials Multifamily Florida print media shared value' May 18-21, 2014.