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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take?

Texas 214
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26 ways association professionals find problem-solving inspiration

Association Success

We asked what newsletters, organizations, podcasts and even TV shows they found helped them work harder and smarter. . Industry-specific newsletters : It’s vital for association professionals to stay up-to-date on the issues that most impact the people and organizations they serve. The results were as diverse as you can imagine. .

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The Top 12 Trade Association Websites in 2022

MemberClicks

Of course, site visitors can exit out of the pop up, and if they decide later on that they’d like to receive updates there is a section at the top of every page reminding their site visitors to get in on the newsletter action. Ask for Feedback: Florida Trust for Historic Preservation. Why is this so vital?

Florida 52
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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

Spotlight your corporate partner on social media, your email newsletter, and your website. To go one step further, you can offer your corporate sponsor gifts to show how thankful you are for them. Send a thank-you letter after the event to show your appreciation for their support. This could include free merchandise or gift baskets.

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

40,000 print newsletter subscribers ( source ). Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Just like her sanctuary, or the Great State of Florida, Carole’s videos aren’t what one would call “polished.” But, just like Florida, people don’t care about the rough edges. million Facebook followers.

Strategy 100
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A look back at 2015

Aaron Wolowiec

From Atlanta to Florida to Michigan, Aaron spoke at 25 events on a range of topics. In addition, Event Garde published a newsletter each month, with an average open rate of 600. As an education resource, each newsletter included links to stories or blog posts we found inspiring and informative. So stay tuned.

Michigan 100
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Gamification: member organizations play for keeps

YourMembership

She’s a Florida native who spent her summers on Anna Maria Island. __. Your members will not turn to your organization or use your website primarily to achieve points or get badges, but they will love seeing their name spotlighted in the monthly newsletter for being a “Master Level Member.”.