Note to Marketers: Don’t Forget Consumers Over 50
Associations Now
JUNE 25, 2014
A 2012 white paper by the Nielsen Company and BoomAgers puts the point starkly [PDF], calling boomers “marketing’s most valuable generation.” ” According to the white paper, 63 percent of boomer households still have at least one person working full time. adult population by 2030. .
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