article thumbnail

Note to Marketers: Don’t Forget Consumers Over 50

Associations Now

A 2012 white paper by the Nielsen Company and BoomAgers puts the point starkly [PDF], calling boomers “marketing’s most valuable generation.” ” According to the white paper, 63 percent of boomer households still have at least one person working full time. adult population by 2030. .

article thumbnail

Associations Live: Cognitive Surplus

Associations Live

Last year, I had the opportunity to see Clay Shirky live at the DigitalNow Conference in Florida. I’m sure that there is an entire white paper that can be written on this, but given the beautiful summer weather outside and the fact that it is Friday, you’re only going to get some bullet points from me.

Florida 40
article thumbnail

Association Brain Food: 12.2.22

Reid All About it

Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? Your organization has curated knowledge, gathered over many years, in the form of text, PDFs, white papers, videos, products. Word-of-mouth marketing. 1 CAE credit.

Tips 41