Aaron Wolowiec

JANUARY 5, 2018

Just when you thought you’ve considered generational differences from every possible angle, another new consideration crops up: How are you creating connection and engagement for millennial learners?

millennials 160

millennials 160

Aaron Wolowiec

JULY 30, 2013

We’re in the middle of a generational alphabet soup, a “perfect storm” as Sarah Sladek, founder of consulting company XYZ University , calls it. You’ve probably heard of Generation X and Generation Y , but what about Generation Z ? But there’s another important group: Generation Z, otherwise known as the millennials.

Michigan 100

Michigan millennials Revenue Technology 100

Aaron Wolowiec

AUGUST 3, 2016

We provide entertainment experiences for all generations to share. Create positive and inclusive experiences for attendees of all generations? We maintain high-quality standards across all product categories. Community – We create positive and inclusive ideas about families. Demonstrate a high standard of excellence?

Conference 113

Conference Michigan Innovation Revenue 113

Aaron Wolowiec

AUGUST 3, 2016

We provide entertainment experiences for all generations to share. Create positive and inclusive experiences for attendees of all generations? We maintain high-quality standards across all product categories. Community – We create positive and inclusive ideas about families. Demonstrate a high standard of excellence?

Conference 100

Conference Michigan Innovation Revenue 100

Aaron Wolowiec

SEPTEMBER 9, 2015

AA: Now that members of Next Gen are starting to assume leadership roles, what are you seeing as the biggest differences between their management styles and those of older generations? JG: What changes more from generation to generation is personal experience each generation had growing up. I don’t see it that way.

Detroit 100

Detroit Communications Technology Leadership 100

Aaron Wolowiec

SEPTEMBER 17, 2013

This model is pathological for several reasons: It ignores the reality of generational differences. All that dysfunction is an artifact of a system that values form, position and title over function, meaning and action. It handcuffs organizational decision-making. It limits opportunities for involvement.

Committee 100

Committee Recruiting Recruitment Maine 100

Aaron Wolowiec

MARCH 25, 2013

As a former club president and district board member, I was eager to give back to this next generation of leaders and (fingers crossed) association professionals. What advice would you offer the next generation of leaders, college students and, ultimately, association professionals as they pursue their goals, dreams and interests?

Michigan 100

Michigan Content Leadership Products 100

Aaron Wolowiec

DECEMBER 15, 2015

Doing good is just what this generation does. And as both this generation and this giving movement continue to grow, organizations can seize the possibilities of #GivingTuesday 2016 and beyond.”. And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility.

millennials 100

millennials Social Media Case Study Analysis 100

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015.

Communications 223

Communications Survey Social Media Revenue 223

Aaron Wolowiec

SEPTEMBER 13, 2016

Understanding generations and how they like to engage now is essential for any organization,” Abila said. And acknowledging that an emerging generation will change the rules of engagement down the road – and planning for that – will help ensure success.”.

millennials 100

millennials Social Media Communications Newsletter 100

Aaron Wolowiec

AUGUST 9, 2016

We’ve heard about how much revenue events such as Super Bowls and presidential debates generate for cities, think about how excited Salt Lake is to welcome you! And finally – have fun! I’ve been to Salt Lake and it’s a gorgeous city with some must-try eating hotspots. Share some Twitter love.

Las Vegas 154

Las Vegas Chicago Columbus Atlanta 154

Aaron Wolowiec

JANUARY 27, 2015

Tracking your attendee demographics is more than just counting the number of attendees that registered – it’s also determining the number of qualified leads your event generated. This measurement is helpful for projecting budget requirements future lead generation. Effective and Efficient. Social Impact.

Social Media 100

Social Media Survey Cost Revenue 100

Aaron Wolowiec

SEPTEMBER 16, 2014

According to Clickipedia , “Gamification is used by brands to motivate employees, create healthy competition among teams, generate buzz or social proof and encourage customer loyalty, among other benefits. Regardless of the experience you are gamifying, it must eventually generate some real value. But what is it?

Social Media 100

Social Media Technology Examples Conference 100

Aaron Wolowiec

AUGUST 9, 2016

We’ve heard about how much revenue events such as Super Bowls and presidential debates generate for cities, think about how excited Salt Lake is to welcome you! And finally – have fun! I’ve been to Salt Lake and it’s a gorgeous city with some must-try eating hotspots. Share some Twitter love.

Las Vegas 100

Las Vegas Chicago Columbus Atlanta 100

Aaron Wolowiec

MAY 31, 2016

“Don’t lose sight of the basics; continue the dialog with those that can benefit from your community; and develop an ROI model to define the specific business value that is generated from the community.”

Strategy 140

Strategy Social Media Report Class 140

Aaron Wolowiec

JULY 1, 2014

Testimonials – Never underestimate the power of an exceptional experience, particularly by Generation Yelp. Likewise, remove as many barriers as possible to encourage easy sharing of member-generated materials. Gather and share both written and video testimonials from attendees, sponsors, exhibitors and speakers.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

OCTOBER 21, 2014

This information is also key to generating non-dues revenue because it is vital information for any advertiser, sponsor or strategic partner that wants to reach your members. There are several free and low-cost survey tools that can help you generate basic surveys online. Survey build and deployment.

Survey 100

Survey How To Sample Revenue 100

Aaron Wolowiec

SEPTEMBER 10, 2013

Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization. Thanks to Twitter and Facebook, these generations – which in 2011 surpassed Baby Boomers for volunteerism – value virtual networks and don’t often communicate face to face. We get impatient.

Michigan 100

Michigan Committee millennials Social Media 100

Aaron Wolowiec

MARCH 11, 2014

Surprisingly, while we’ve heard that Millennials and younger generations find volunteering important, 35 to 44 year olds volunteered the most, while 20 to 24 year olds volunteered the least. According to the report, about 62.5 million people volunteered at least once from September 2012 to September 2013, averaging 50 hours.

millennials 100

millennials Survey Report Newsletter 100

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015.

Communications 100

Communications Survey Social Media Revenue 100

Aaron Wolowiec

JANUARY 12, 2016

All avenues, channels and opportunities should be explored to connect with potential new members and customers and generate revenue.”. “Your association should look closely at similarly aligned organizations – regionally, nationally and internationally – to forge alliances for greater visibility and awareness,” Abila wrote.

Certificate 100

Certificate Revenue System millennials 100

Aaron Wolowiec

MAY 31, 2016

“Don’t lose sight of the basics; continue the dialog with those that can benefit from your community; and develop an ROI model to define the specific business value that is generated from the community.”

Strategy 100

Strategy Social Media Report Class 100

Aaron Wolowiec

SEPTEMBER 27, 2016

Like the regular platform, it includes the survey and a year’s worth of resources and support to ensure the data you collect are converted into actions that generate meaningful change inside the organization. Then we’ll help you determine whether that volunteer culture is aligned with what drives your success.

Survey 164

Survey Leadership Recruiting Recruitment 164

Aaron Wolowiec

JUNE 27, 2012

I’ll take a moment here to publicly blame it on generational differences. Right or wrong, outside of client engagements, I generally text or Facebook or Tweet or LinkedIn way more than I actually pick up the phone to “catch up” with someone.

North Carolina 100

North Carolina Social Media Content Tips 100

Aaron Wolowiec

SEPTEMBER 15, 2015

More than previous generations, Gen Yers choose professional events based on location. Millennials expect technology, including fast Wi-Fi, hybrid content, social media conversation, web-based audience participation platforms, comprehensive event apps and other technology to be seamlessly integrated into modern meeting design.

millennials 100

millennials Social Media Report Case Study 100

Aaron Wolowiec

JANUARY 28, 2014

In other words: You’ll generate the most revenue when you determine which customers will have the greatest impact on your exhibitors and sponsors. In short, target audiences at conferences and expos should comprise those groups that are most important to your exhibitors and sponsors.

Revenue 100

Revenue Education Conference Content 100

Aaron Wolowiec

SEPTEMBER 27, 2016

Like the regular platform, it includes the survey and a year’s worth of resources and support to ensure the data you collect are converted into actions that generate meaningful change inside the organization. Then we’ll help you determine whether that volunteer culture is aligned with what drives your success.

Survey 100

Survey Leadership Recruiting Recruitment 100

Aaron Wolowiec

MAY 27, 2014

From generational differences to governance and strategic planning to technology and leveraging data, it’s enough to make your head spin. As an editor who works exclusively with societies of association executives, much of the content that crosses my desk each day involves different theories and trends based on the same core areas.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

FEBRUARY 18, 2014

The three reasons most associations cite for starting certification programs are to generate revenue, to increase attendance at events and to one-up (or at least match) their competitors, Rops said. It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. And lots of it.

Certificate 100

Certificate Cost Revenue Conference 100

Aaron Wolowiec

MAY 26, 2015

I routinely consult with associations that have e-learning businesses generating hundreds of thousands, if not millions, of dollars. The online training site Lynda.com, recently acquired by LinkedIn for $1.5 billion, was operating profitably on around $150 million dollars a year in revenue at the time of the acquisition.

Mooc 100

Mooc Authoring Tools Course Cost 100

Aaron Wolowiec

NOVEMBER 12, 2013

So, the German Convention Bureau said the industry has to consider the needs of the older generation. People may work into their 70s by then, since retirement may one day become a financial luxury. Fred Flintstone. Another finding: Sustainability will become increasingly important.

Social Media 100

Social Media Certificate Technology Industry 100

Aaron Wolowiec

JUNE 17, 2014

In addition, MOOCs probably aren’t going to generate revenue, at least not at first. While it’s a good idea to showcase your best experts, a MOOC may not be the best option for a specific professional development topic. So it’s best to think of a MOOC as a long-term investment.

Mooc 100

Mooc Course Class Education 100

Aaron Wolowiec

NOVEMBER 11, 2014

And 60 percent characterize themselves as very or somewhat satisfied with the revenue generated by the virtual event. Some 58 percent of those who haven’t held a virtual event cite concerns about costs, but 74 percent of those who have held a virtual event describe themselves as very or somewhat satisfied with the cost of the technology.

Survey 100

Survey Cost Technology Revenue 100

Aaron Wolowiec

DECEMBER 31, 2013

The hum of generators replaced the sounds of Christmas morning giggles in many homes. For most of us Michiganders, this year’s Christmas celebrations were put on hold – or completely rearranged – thanks to Mother Nature’s icy fury.

Event Planning 100

Event Planning Review Tips Communications 100

Aaron Wolowiec

DECEMBER 23, 2014

Corporate America is often carted out as a better model for associations, particularly when it comes to generating revenue — it’s the tacit message delivered whenever somebody says, “Our association needs to run more like a business.” The big organizations don’t have this figured out any better than anybody else.

Leadership 100

Leadership Social Media Case Study Revenue 100

Aaron Wolowiec

OCTOBER 17, 2012

The presentations are meant to generate awareness and to stimulate thought and action on the subjects presented. Often, these are well-received by the Boomer and Silent generations. Presenters are given just five minutes to speak about their ideas and personal or professional passions, accompanied by 20 slides. Jam Sessions.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

DECEMBER 13, 2012

And we’ve not yet even considered the informal learning opportunities generated within our industry’s peer networks. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb.

Content 100

Content Newsletter Social Media Case Study 100