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Generative AI, Associations, Ethics, and Regulation

Spark Consulting

Maddie Grant (PROPEL), Jennifer Yarrish (AARP), Paul Roetzer (Marketing AI Institute), and I recently had a great conversation about associations’ role in the ethics of generative AI and in regulation of the technology for UST Education. What’s different about the generative AI tools that are now available to us?

Tools 195
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What Associations Should Know about ChatGPT and Generative AI

Higher Logic

The post What Associations Should Know about ChatGPT and Generative AI appeared first on Higher Logic. Is ChatGPT and generative AI the (right) answer for association communications? The post What Associations Should Know about ChatGPT and Generative AI appeared first on Higher Logic.

Tools 227
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How to Generate Non-Dues Revenue from Sponsorships

Higher Logic

The post How to Generate Non-Dues Revenue from Sponsorships appeared first on Higher Logic. Generating non-dues revenue (NDR) from email and community sponsorship can be a game-changer. The post How to Generate Non-Dues Revenue from Sponsorships appeared first on Higher Logic.

Revenue 194
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Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content

Higher Logic

The post Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content appeared first on Higher Logic. Here’s how to integrate a collaborative, community-driven approach through targeted engagement and user-generated content.

Content 194
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How to Attract New Members: 8 Steps to Take Right Now

That means appealing to the younger generations through avenues that make sense to them. Innovative membership recruitment strategies can help you reach a new audience. If you want to consistently attract new members to your association, you most likely need to evolve your current strategy.

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Tips for Managing a Multi-Generational Team

Achurch

Generational labels—Boomer, Gen X, Millennial, and Gen Z—are a familiar shorthand used to describe a roughly 20-year cohort. Generational differences may help explain individual mindsets, but overreliance limits your ability to build high performing, connected teams. Communication Communication affects everything and everyone.

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Sneak Preview! Member-Generated Content Session at ASAE Annual

Higher Logic

Member-Generated Content Session at ASAE Annual appeared first on Higher Logic. Member-Generated Content Session at ASAE Annual appeared first on Higher Logic. The post Sneak Preview! The post Sneak Preview!

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Smart Tactics to Keep Members and Sponsors Engaged During Challenging Times

With conferences being canceled due to COVID-19, associations need to be nimble by implementing alternative strategies and tactics that can continue to bring value to their members, keep sponsors/exhibitors, generate revenues for the Association.

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Build a Better Membership Community: Get the 10-Step Guide to Online Engagement

Coach people into generating the engagement you want. The 10 steps: Segment your community before you launch your online platform. Treat your launch as a campaign. Draft a dream engagement plan for a superstar community member. Tell stories that keep people coming back. Create a positive environment. Make every interaction count.