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Principled Innovation

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How Technology is Transforming Strategy

Principled Innovation

Technology creates new openness– Technology has created an unprecedented level of global connectivity, with a growing number of people participating in online interaction, conversation and sharing.

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Read Jeff De Cagna’s latest article on business model innovation

Principled Innovation

Associations can develop adaptive business models by building out more robust digital platforms capable of integrating various streams of conversation as they are shared across the global public sphere.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

For example, the enormous popularity and global reach of public social networks has altered forever the fundamental human experience of associating, making it simple and mobile, ubiquitous and inexpensive. Membership has become a pass-through, with the effect of commoditizing traditional “pay-to-play” arrangements.

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