How to Make Your Events More Inclusive
JANUARY 3, 2017
"Anyone can come to our event." But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't. Event marketing: who are you selling to? The two most powerful tools for selling an event are the language and the imagery you choose to use. Language and imagery.
How to Engage Members Without Desk Jobs
JANUARY 19, 2017
How do you engage members who don’t sit in front of a computer all day? Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop. In the end, your job as a community builder is to find some way of engaging them - on terms that work for them. Here are three ideas to help spur on-the-go engagement: 1.
How to Disagree Nicely
FEBRUARY 10, 2016
Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. But knowing how to manage your anger and calm the situation are important skills if you value virtual communities. Wait to respond. What happens when you're triggered? Or maybe not.
How to improve collaboration in the workplace
MARCH 1, 2017
Collaboration means I have to stop what I’m working on—something I know to be delivering great value to this organization—and instead spend my time working on one of my colleague’s projects. I know deep down that there is value to collaboration, but the truth is it gets in the way of me delivering results that the rest of you are counting on me to deliver.
How To Get More Online Donations With Content Marketing
NonProfit University Blog
MARCH 11, 2017
It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know content can also be used to target donor intent keywords that increase revenues to your organization? Today I’m going to show you how to get more online donations with content marketing. How to donate a car”.
How To Actually Hear What Customers Say
DECEMBER 17, 2015
How do you think kids feel when they know they don’t have their parent’s full attention? Listening to your members or customers and actually hearing what they say is critical. This is invaluable to you -- it’ll help you cater to them and create better products. We’re too caught up in our own stresses, ideas and thoughts to truly pay attention. Engagement
How to Motivate Participation in Wellness Programs
JANUARY 5, 2017
Health and wellness programs at the workplace seem to fail almost as often as personal health and wellness New Year’s resolutions. Yet, let’s be honest: For many New Year’s resolution makers, 2017 will likely look much the same as 2016, especially in regards to resolutions like these: Lose weight and get fit. Here are a few thoughts on turning things around in 2017. Be less stressed.
How to Create a Nonprofit Facebook Page and Get Followers
Wild Apricot Blog
MARCH 15, 2017
If your nonprofit doesn’t have a Facebook Page yet, I’ll show you the five basic steps to getting set up and gaining your first followers. The whole process should take less than one hour. followers Facebook
Monday Buzz: How to Recruit Small Businesses
JANUARY 23, 2017
Recruiting small businesses to join your organization is difficult, but these tips could help. JP Moery of the consulting firm The Moery Company presents a few dilemmas and solutions to small-business recruitment. If an association is struggling to gain small-business members, it could simply be that it’s not providing enough benefits to a small company that is focused on growth.
How to Define, Track, and Increase Member Engagement [Webinar]
SEPTEMBER 5, 2016
Data from a recent report makes me think that there are a lot of executives that are losing sleep these days. Association Management Member Engagement SocialBusiness
How to Make Valuable Face Time With New Members
FEBRUARY 15, 2017
While many associations have an onboarding campaign that includes targeted messages, it can be easy to overlook the value of making face time with new members. The new relationship—is there anything more exciting, and at the same time terrifying, than getting to know someone for the first time? According to Marketing General Inc.’s We try to bridge that curiosity gap.
How to Keep Your Employees in 2017
DECEMBER 15, 2016
Not to be a Scrooge, but here’s some potentially distressing news: Three-out-of-10 employees will likely leave your association within the next two years. But how do you do it? I asked some association professionals for their ideas, and here’s what they had to say. It’s one thing to say, ‘We have these values,’” Clark says. Mission-minded recruits. Positive culture.
How to Unlock Engagement with Busy Five-Minute Members
JANUARY 11, 2017
While we all say we’re too busy, chances are good that you and your members have five minutes to spare. This weekend I have to move, so I’m spending a lot of time packing. But that doesn’t mean I haven’t been tempted to search for help that is just a click away. You’ve probably heard these before: I was too busy to renew. That sounds lovely. It’s a tough problem.
How to Deal With Disruptive Community Members
AUGUST 25, 2015
Maybe the member is trying to stir the pot, or they’re oblivious to their impact. Either way, something must be done to maintain the respectful environment you’ve been cultivating. Each of them had dealt with occasional poor behavior, including users being antagonistic yet subversive enough that it was hard to spot or call out violations. You’re the boss here!
How to Help Board Chairs Lead
NOVEMBER 7, 2016
Nonprofit volunteers have varied backgrounds, and they aren’t expected to come in knowing everything about strategy-setting, bylaws, and budgeting. But at the very least, they ought to be versed in the importance of those things—and, if you happen to be the board chair, have the capacity to bring your fellow leaders around to that understanding. she says. “Is
How to Develop a Long-Term Member Engagement Strategy
SEPTEMBER 8, 2016
Member Engagement Analytics Content Strategy Customer Marketing
How to generate Twitter leads using automation
OCTOBER 7, 2015
And when I say “new method”, I mean favorite-way-to-get-links-that-hasn’t-been-crippled-by-spammers. For the most part, it’s an avenue that is very hard to duplicate, and can’t really be scaled, so it has a lot of built-in safety from future algorithm updates. Journalists, anchors, customer prospects, and bloggers use the platform to find and vet sources on the fly. how does”.
Coping Strategies: How to Manage Extra Holiday Stress
NOVEMBER 10, 2016
Workplace stress is all too common, especially in the lead-up to the holidays. A workplace expert over at the American Psychological Association chatted with Associations Now about how to cope with the extra stress. One way to mitigate stress is to forecast it. Knowing your cues will allow you to tackle the stress before it snowballs. Take a break.
How to Manage Without a Community Manager
FEBRUARY 22, 2016
But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. Here’s an overview of how you and your organization can make it work: Everyone is in the same boat. If it takes a village to raise a child, it takes the whole organization to grow a community. How do you get everyone on board?
How to Make Firing People Easier
OCTOBER 30, 2014
” It’s rarely easy to fire people. In most cases the person that needs to go is a good person, and probably does a decent job–just not the job you need right now in this particular context. So how do you make it easier? What to do?! You culture should be clear on what’s valued internally and how that drives success. That never feels good.
How to Keep Employees Focused When Stress Levels Are High
FEBRUARY 23, 2017
Here’s how you can support your staff’s wellness while keeping them on task. out of 10—due to concerns over politics, terrorism, personal safety, and police violence. The stress we’re seeing around political issues is deeply concerning, because it’s hard for Americans to get away from it,” APA Executive Director for Professional Practice Dr. Katherine Nordal said in a press release.
How to Identify Your Next Challenge
AUGUST 8, 2016
If you’re seeking to broaden your ambitions, your employees may provide some suggestions. But there’s one common refrain every year, especially among first-timers: There’s a lot to take in. He comes to that conclusion after observing a highly siloed business culture in Japan. “A What do you think I, as a supervisor, could do better to help you be more successful?’
How to Write Emails Your Association Members will Open
SEPTEMBER 29, 2015
There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Convincing people with overflowing inboxes to click on your email takes a little finesse.
How to Win the War for Talent
JULY 22, 2015
We hope that our salary and benefits packages are attractive enough to draw in the best people in for all of our positions, but if we face the facts, reality can be somewhat disappointing--most of us have competitors out there who have more resources available and more money to throw at the talent. How do they do it? our culture diagnostic is a good place to start).
How to Produce Revenue-Generating Association Podcasts
OCTOBER 6, 2016
Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. When I want to get my mind off a tiresome task—like jogging on the treadmill or riding the metro —and into a more interesting, uplifting, or even hilarious place, I tap a podcast. Now they’re starting to see, ‘Wait, people are really listening.’”.
How To Humanize Your Business
MAY 14, 2012
How To Humanize Your Business. In this session the authors of Humanize: How People-Centric Organizations Succeed in a Social World will explore how to create organizations that are more human, thus more compatible with social media. Begin to develop specific strategies for changing their own organization on at least one of those three levels.
[Cool Infographic Friday] How to Motivate Millennials
DECEMBER 4, 2015
The report, “Misunderstood Millennials: How the Newest Workforce is Evolving Business” uncovers who Millennials really are, and what they want out of the companies they work for. ” Via : “ Recently, Virgin Pulse released a survey of more than 1,000 U.S.-based, based, full-time Millennial employees (not Virgin Pulse members). Cool Infographic Friday
6 top tips for how to talk to your trustees about your communications work
SEPTEMBER 28, 2016
I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Improve access to your board: Identify a communications champion and encourage them to attend board meetings in person.
How To Write Irresistible Email Subject Lines
FEBRUARY 17, 2015
It’s your introduction – the thing that grabs the reader’s attention and entices them into opening it to find out more. And therefore, is more likely to get sent to the trash without ever being opened. The subject line is the key to increasing your email open rates. A sense of urgency will trigger a click to open. Guest post by Steve Aedy. Value.
How to Maximize Social Media at Conferences
SEPTEMBER 23, 2016
Used wisely, it can be a benefit to attendees. In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. The cost to set up the filter for 12 hours: $19.92.
How to Set SMART Goals for Your Online Community
FEBRUARY 2, 2016
There are several different paths to creating a successful online community—and there are even more ways to measure that success. Association Management Social Business Online Community Management
How to Organize Volunteers to Maximize Impact
Wild Apricot Blog
APRIL 12, 2016
So, how do you organize your volunteers in a way that maximizes their impact with your organization, and, you know… makes them want to stick it out in the long run? With over 62.5 million people volunteering in the US and 12.7 million in Canada, there’s certainly not a shortage volunteers. association nonprofit organize Volunteers
How to Use Online Community Polling Effectively
FEBRUARY 25, 2016
9% respond to that content, contribute to it, or share it in some way. Most organizations are unclear as to what is really going on within their online community unless they implement a way to track inactivity or passive actions within the group. The 1% Rule in Internet culture tells us that roughly 1% of your group creates original content.
How to Design a Community Your Users Will Love
NOVEMBER 16, 2015
You can't find what you're looking for, and you're not even sure what you're looking at to begin with. That’s bad user experience — what any community wants to avoid. So how do you make a community that is friendly, easy to navigate and brings people back? It’s a combination of factors, from colors and fonts to page layout. How many ways is your site used?
How to Monitor Your Organization Online
FEBRUARY 3, 2015
It’s not always pleasant to hear what your partners and competitors are saying about your organization online. However, deciding to turn a deaf ear to the constant buzz of their feedback puts you at risk for getting into a situation where your organization’s reputation is damaged almost beyond repair. It’s a great way to start interaction. Begin to Work With BuzzSumo.
How to Make Culture, Not Perks, Work For Your Organization
AUGUST 17, 2016
These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. The Center for American Progress estimates that hiring a replacement can cost up to 21% of the original employee’s annual salary due to the associated costs of hiring and training. Too good to be true. Have you heard of Google’s nap pods ?
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Many company blogs are like this: Business owners start them because everyone else does but you are not sure what to do with it. You just haven’t brought your blog to the next level. The first thing you need to do is define success, as it means to your business. What would it take for you to feel as though you reached a new and exciting milestone?
How to Get Amazon-Level Personalization (With No Extra Effort)
OCTOBER 10, 2016
This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through “wedding gifts” on Amazon before I figured out what to give the happy couple. I’m attending a wedding next month. Email Communication Membership Management Software Member Experience
How to Increase Participation in Your Online Community Using Social Psychology
MARCH 14, 2017
I’m miserable at all types of computer coding, but I learned basic HTML at my first job out of college – not because I wanted to learn, but because all my colleagues knew HTML. They thought I should too and every day they’d remind me to try Codecademy for free lessons. A few months later, my new HTML skills led to a raise. Because we want to avoid the negative counterparts.
[Cool Infographic Friday] How to Google
DECEMBER 12, 2014
Betcha didn’t know you didn’t know how to Google, did you…! Cool Infographic Friday