Spark Consulting

JANUARY 6, 2015

This topic has come up frequently with clients in the past six months, both within full engagements, where we’ve been looking at how to increase membership, and in speaking engagements, where I’m trying to help chapter leaders learn how to be more effective.

Recruiting 150

Recruiting Recruitment Team Resources 150

AssociationChat

APRIL 10, 2020

The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue. “On E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals.

Video 221

Video Certificate Review LMS 221

Reid All About it

SEPTEMBER 1, 2023

Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum—from traditional to contemporary to futurist. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 64

Newsletter Communications Press Release Social Media 64

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. More info/register. Host: Fridays@4 Speakers: Diana L. 1 CMP credit. More info/register. More info/register. Letting Go! Letting Go!

LMS 256

LMS Revenue Arlington Education 256

WBT Systems

JANUARY 3, 2017

As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My first bit of advice is, don’t treat recruiting these experts casually.

Leadership 88

Leadership Social Media Case Study Industry 88

SCD Group

JANUARY 13, 2013

Most associations are seeking ways to engage members, renew members and recruit new members. Many associations continue to offer the core member benefits: newsletter, magazine, conference, webinar, advocacy, networking, etc. Here are some ideas you could consider: Magazine and/or newsletter online surveys.

Hawaii 40

Hawaii How To Newsletter Survey 40

Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Wed 8/2 at 12 p.m.

Chicago 150

Chicago Washington DC Social Media 150

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. But how you answer the question can have profound implications on your membership program. Here is a real life story on how NOT to calculate the cost to serve a member. So what is the best way to determine the cost to serve a member?

Cost 49

Cost Revenue Analysis Recruiting 49

Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. You want to identify these so that you can consider how to overcome them as you begin the campaign.

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. How to Create a Member-Centric Community. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment. Mon 12/12 at 12 p.m.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Finding new members to grow your association, keeping the members you have and engaging them in the process: So how do we do that?

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Aaron Wolowiec

JULY 29, 2014

It was my first job out of college, and the editorial staff had just launched our newly designed magazine. I find the most success when I tailor the way I acknowledge employee achievement to how they want to be appreciated. Your association needs members, and your employees work to recruit and keep them.

Report 100

Report Leadership Recruiting Recruitment 100

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. How membership is presented is also important when promoting to prospective members. Unleash the Power of Market Testing in your Membership Recruitment. Publications.

Tips 40

Tips How To Marketing Price 40

Associations Now

MAY 31, 2017

By working together, both professions might be able to develop new lines of thinking about recruitment, retention, and engagement. There’s also the crowdfunded digital magazine Republik , which will be published in German and is set to debut in January 2018. Journalists have years of experience and skills to share.

United States 84

United States Project Content Strategy 84

Associations Now

DECEMBER 3, 2014

When one association hosted a membership-development idea exchange for its chapter leaders (a great idea itself), the recruitment and engagement ideas got members talking. The NARI chapter leaders were tasked with sharing their best tips and advice on member recruitment, retention, and engagement. Here are four creative examples.

Recruiting 40

Recruiting Recruitment Wisconsin Tips 40

Association Adviser

JUNE 18, 2013

Follow the cycle of advertising and how it provides for your association’s knowledge provision and credibility, using a magazine as our example: An advertiser books an ad in your magazine. Those transactions fulfill advertisers’ return on investing in your magazine. Advertisers renew their ad(s).

Directory 60

Directory Revenue Social Media Cost 60

Associations Now

AUGUST 6, 2014

In “ Do You Know How to Grow ” (page 62): When it comes to growth, the old saying is true: Smarter is always better. ” (They share plenty of practical advice for how to do this, but I won’t spoil that here.). They even put it on buttons that staff and volunteer leaders wore at NANN conferences. It worked well.

Recruiting 40

Recruiting Recruitment United States Analysis 40

SCD Group

OCTOBER 10, 2012

Yet, based on questions on the ASAE Collaborate, many associations are still struggling with what to do and how to do it. We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. See an example on the home page at: [link].

Video 40

Video Examples Sample Recruiting 40

Beth Kanter

NOVEMBER 20, 2018

They also published this “ AI for Good Guide ,” intended to help nonprofits and social enterprises learn how to apply artificial intelligence and machine learning to social, humanitarian and environmental challenges. Wired Magazine. Here’s an overview of the book from the authors blog. Social Change.

San Diego 52

San Diego Tools System New York 52

Reid All About it

AUGUST 19, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Hybrid work myths. Quick hits. Fri 8/19 at 4 p.m. –

Technology 43

Technology Software Cost Products 43

CMA Solutions

NOVEMBER 17, 2022

In addition, magazines and catalogs that are very visual are also being heralded all over again. Then, you must figure out how to solve the problem. For example, when the New Jersey State Nurses Association needed help recruiting more nurses to fight the pandemic throughout the state, we used this technique. Chatbots can help.

Marketing 52

Marketing How To Social Media New Jersey 52

The Membership Blog

AUGUST 13, 2012

Recruiting (and retaining) members at meetings had always been (in my opinion) a tremendous opportunity for membership organizations. There is a great article in the current edition of EXPO Magazine, asking “What’s Next? There is a great article in the current edition of EXPO Magazine, asking “What’s Next?”

Recruiting 28

Recruiting Recruitment Tools Education 28

Association Adviser

SEPTEMBER 24, 2013

For example, the old model of “Here’s our magazine, see you at the convention, pay your dues” is going by the wayside. Or, if a small company has five members of your organization, you don’t have to send them all the same print version of the magazine, he said. Source: Association Adviser eNews and Naylor, LLC, 2013.

Georgia 60

Georgia America Maryland Resources 60

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 70

Team Resources Education Revenue 70

Reid All About it

JANUARY 6, 2023

How to find time to read when you’re busy and over-scheduled. Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. Why Online Community is Your Association’s Future: Changing How We Work & Connect (Part 1). Cierra Loflin, Superpath ). Adam Bulger, Fatherly ). Fri 1/6 at 4 p.m. 1 CAE credit.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 62

Team Resources Education Revenue 62

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Velvet Chainsaw

OCTOBER 11, 2012

Every year you have to figure out how to fill the chairs at your annual event. Tell other alumni stories about how the conference prepared them to grow as professionals. Recruit them to help you share their experiences and reach new prospective members or other alumni that came once or twice and never returned.

Conference 40

Conference Marketing Recruiting Recruitment 40

Reid All About it

MARCH 3, 2023

Meetings Outlook Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Review the forecast for events in the coming year, including a budget, attendance, and business conditions, trends that matter, and how these trends affect you and the future of your meetings.

Revenue 39

Revenue Tools Education Member Experience 39

Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Unleash the Power of Market Testing in your Membership Recruitment.

Price 40

Price Survey Products Analysis 40

Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Tools 40

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Association Adviser

MARCH 19, 2013

He cited increased competition, not just from trade magazines, which he said are weakening, but from non-traditional competitors such as LinkedIn blogs, Twitter followers and Facebook pages. ” As Naylor’s Elsbeth Russell writes in today’s issue, associations are getting more granular in how they recruit new members.

New York City 60

New York City New York California Video 60