Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But they watch videos more.

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YourMembership

JANUARY 6, 2020

The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Recent research shows that members primarily join associations for career growth opportunities. And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we.

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AMR Management Services

SEPTEMBER 6, 2023

When it comes to association digital marketing, your website is the glue that holds your strategy together. While your organization likely already leverages digital marketing assets such as email and social media, your website is the hub where you house important information aimed at current and potential members and sponsors.

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Association Adviser

APRIL 16, 2021

Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser.

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WBT Systems

NOVEMBER 28, 2022

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF). What I didn’…

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WBT Systems

FEBRUARY 1, 2021

How to Use Search Engine Optimization (SEO) for Marketing Education Programs. Read more about How to Use Search Engine Optimization (SEO) for Marketing Education Programs.

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YM Careers

MARCH 5, 2024

The labor market is in flux. Here’s how to grow your association’s revenue and members’ careers no matter what the market brings. The post How to Grow Revenue and Members’ Careers in Today’s Labor Market appeared first on YM Careers by Community Brands.

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Association Adviser

MARCH 1, 2021

Ensure your association has some real estate within the most popular platforms by improving your social media job board marketing. Here's how. The post How to Market Your Association Job Board on Social Media appeared first on Association Adviser.

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YM Careers

DECEMBER 12, 2023

Learn four effective ways to attract and engage members with your association through multi-channel marketing. The post How to Attract and Engage Members with Multi-channel Marketing appeared first on YM Careers by Community Brands.

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Membership Marketing

AUGUST 7, 2023

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

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WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.

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Association Adviser

NOVEMBER 19, 2020

Here's how to market your online career center and explain to your members how an online career center can aid their professional and career development. The post What to Do When You Inherit a Career Center: How to Market It appeared first on Association Adviser.

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Wild Apricot

DECEMBER 6, 2019

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

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WBT Systems

MAY 10, 2018

How can your organization expand online learning reach? Learn from successful corporate market strategies! In this dynamic one-hour roundtable, panelists will share valuable lessons learned, along with advice about how to: Build a viable business model for bulk sales. Develop effective pricing and marketing strategies.

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Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. How are you tracking success?

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Wild Apricot

MAY 15, 2020

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

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NXUnite

JANUARY 10, 2024

The post How to Avoid Perfectionism Paralysis in Capital Campaigns appeared first on NXUnite by Nexus Marketing. Train yourself to share your plans before they are fully formed and enjoy the benefits of getting wisdom and advice from the people who can help you most.

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Wild Apricot

MAY 1, 2019

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks.

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NXUnite

FEBRUARY 15, 2024

For instance, you might be trying to promote more matching gifts and determine that you need to educate staff members on how to speak about these opportunities with donors. The post Nonprofit Staff Training: How to Create an Effective Plan appeared first on NXUnite by Nexus Marketing.

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MatrixG

MARCH 25, 2024

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Track progress, celebrate results. Keep tweaking.

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Association Analytics

JANUARY 12, 2022

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. Such is the way with virtual event marketing. Why Bother?

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Higher Logic

MARCH 15, 2022

The post Deliverability Manners with Amanda – How to Make $1 Million appeared first on Higher Logic. Why click-bait is a bad idea for real marketing. The post Deliverability Manners with Amanda – How to Make $1 Million appeared first on Higher Logic.

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Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. The post How to Make Analytics a Priority – Finally!

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Eplys

JANUARY 27, 2021

If you’re a contracted event planner, whether it's for colleges, weddings, or a corporate setting, you know that marketing yourself is half the job. Your clients won’t just come to you; you have to put in marketing efforts to attract your ideal clients.

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Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Like marketing materials, your job postings should be interesting, engaging and tailored to fit your company’s style.

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Membersuite

MAY 13, 2020

Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Here are ways to do that.

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Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

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Association Analytics

NOVEMBER 16, 2021

To help answer these questions, we’ve laid out some helpful tips on how to get started and where to go from there. If you have limited resources, you can learn how to do this by watching tutorials on YouTube or Microsoft. Here’s some examples of how you can customize messaging to segments based on their engagement level.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Here’s how to organize and execute your campaign in 9 simple steps! Step 7: Market, market, market!

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