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Consider flipping the membership equation.

YourMembership Blog

Thinking different about member retention + recruitment. The following original article was first published online on September 13, 2016 by John Wiley & Sons and then appeared on page 6 of the October 2016 edition of The Membership Management Report, a monthly journal published by Wiley for the association industry. Do you remember […]. Industry News + Trends

The Myth of the Best Place To Work


This post was originally published on Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. Your people filled out the survey and it scored really “well” and that’s something to be proud of. If it weren’t aligned, they wouldn’t be so happy, and you wouldn’t be a “best place to work.”. But here’s the problem.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)


Member Engagement Analytics Generating Revenue Sales

When Community Members Dive into Politics

Higher Logic

Election years are always contentious, but especially these days. It’s one thing to debate or talk with friends -- maybe even family? -- but it’s another when those conversations end up on your community. Even if you think most members generally see eye to eye, people still have different opinions, which can lead to tension or full blown arguments. You’re the (debate) moderator. Wait for reactions.

Association Brain Food Weekly: 10.21.16

Reid All About it

If you’re looking for a way to contribute to the association community, I’ve got one for you. Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Here’s another link to the survey.

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[Cool Infographic Friday] Snapchat 101: What You Need to Know


Tip o’ the hat to MDG Advertising  for this one. Infographic by MDG Advertising. photo credit ). Content Strategy Cool Infographic Friday Cool Social Tools Industry Insider

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6 Compelling Reasons to Consolidate Your Association’s Technology Systems


How many times have you heard someone say that they want to make a difference? Nurses, doctors, teachers, charity workers, and professionals from all generations long to love their work and make a difference in other people’s lives. It’s one of the most pervasive aspirations in our society, and its one that many people struggle to fulfill. That brings us to the topic of you. How lucky are you?

For Marketing Association, Name Change Highlights Data

Associations Now

DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data Marketing Association’s rebranding in advance of its 100th anniversary next year. The Direct Marketing Association will remain DMA, but it’s dropping “direct” and putting “data” front and center. Why is data so important?

This, Not That: Images for Your Online Community

Higher Logic

Online communities are notoriously difficult to visualize. I’m often asked I keep finding new, interesting and accurate images to represent online communities and related industry subjects. Good question. Perhaps you’re part of Instagram’s 500+ million active users (Source: Instagram Press Page )? Or you’re behind any of the billions of images pinned on Pinterest? Pick images that feature dogs!

MC Talks, Halloween Edition: 3 Horror Stories for Association Pros


Halloween is right around the corner, and with that comes scary movies, haunted houses, spooky costumes, and other creepy traditions. But you know what’s really creepy? The horror stories that aren’t made up! And some of those, association professionals know all too well.

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content


To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. It all starts with keywords.

4 Little-Known Services from Your AMS Software Vendor that Will Save You Time and Money


Why is the image of a frazzled intern fetching coffee so ubiquitous? We all know that interns have much more to contribute than just coffee runs, but the image endures – in part because it illustrates a few important principles. In every profession, there are low-level tasks and high-level tasks. Membership Management Association Management Services AMS Software

Attract Smaller Companies and Startups to Your Tradeshows

Associations Now

Could exhibiting costs be keeping smaller companies and startups from your tradeshow? Some thoughts on wooing these exhibitors, who may offer ideas and innovations that your members need to be successful long term. After all, tradeshows are a huge source of nondues revenue. percent of nondues revenue at trade associations, while professional organizations receive 7.8 percent from booth fees.

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What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Yes, what if they remember nothing from your event? Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. Read her article for seven ways to boost learning.). What’s worse than remembering nothing from the event? If attendees learned something and can’t apply it. No learning.

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We’ve Moved!

Jamie Notter

Just wanted to make sure that if you've found your way to my blog here that you realize I now do all my blogging over on the WorkXO blog. I'm keeping this blog here because it obviously has all the posts I've written, even back to when it was the "Get Me Jamie Notter" blog, dating back to 2005! But make sure you head over to the Culture Chat blog on WorkXO and stay up to date with my current writing (as well as posts from my partners, Charlie Judy and Maddie Grant!). Announcements


Association Social Media Jobs – Digital – October 27


Here’s the latest DIGITAL marketing jobs from the  SocialFish job board !  We focus on jobs in  social media , marketing , communications , PR , advocacy , digital and technology. Digital Marketing Associate | New York University Director of Marketing | International Franchise Association Product Marketing Specialist | Teachers of English to Speakers of Other Languages, Inc. plugin. Hurry!

The Art of Servant Marketing: 3 Tips for Association Pros


I came across an interesting term the other day, one that’s rarely mentioned in the association space: servant marketing. What is that? What does it really mean? Well, it’s a lot like how it sounds. It’s a type of marketing that’s focused on helping (or serving ) others. It’s not about “selling” your organization to get more members. That said, is your association practicing servant marketing?

AARP Opens Tech Lab to Foster Innovation

Associations Now

AARP has teamed up with the University of Illinois to open a lab to develop new technologies to improve quality of life for the 50-plus population. To drive innovation in technologies that can benefit people as they age, AARP and the University of Illinois (Urbana-Champaign) have joined forces. AARP’s social mission involves enhancing people’s quality of life as they age.

How to Rock Marketing Automation


Many organizations are asking how to  prepare for and rock marketing automation. Change is hard, take it from me. have historically owned a stockpile of jeans that I couldn’t bear the thought of getting rid of. What if I needed that one pair back in the closet? Well adopting new technology requires accepting change and rolling with it. Ready to get started? Gain adoption with staff. Sniff.

Bolster Your Board’s Effectiveness for Association Growth - Moery Company

The Moery Company

Your Board of Directors can be one of your most valuable growth assets. Over the years, I’ve had many discussions with executive committees and association boards, often centered around their business models, dues categories, and business growth. These folks have been engaged, thoughtful and provide excellent insight on how the association can move forward. How are members engaged in your programs?

Bonus content – Event Garde e-news – November edition

Aaron Wolowiec

Mary Manier. Q & A with Mary Manier , director of sales, Experience Grand Rapids. Learn: Q: How do you learn best? By reading in a coffee shop with lots of noise or in a quiet, library-like setting? A: I learn best in a quiet library-like setting. Network: Q: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)? A: I am in the middle.

The Member 180: What to Do When a Member Goes from Engaged to Disengaged


Imagine this: You have a member who regularly engages with your association. They come to meetings, events, “like” your posts on social media, etc. They even volunteer from time to time. But all of a sudden, you stop seeing that member as much. They stop coming to meetings and events, stop liking your posts on social media, and stop offering to volunteer, entirely. What happened?!

Eating Disorders Group Works With Instagram to Launch New Tool

Associations Now

The National Eating Disorders Association, along with other groups working to prevent suicide and self-harm, collaborated with Instagram to create a new tool that directs users to help and resources. Many Instagram users post photos that give an idealized version of their lives, but some users post photos on the social media platform as a cry for help. If you need support, we’d like to help.”.

What’s Your Personal Craziness Index? Identify, Take Action, and Avoid Nonprofit Burnout

Beth Kanter's Blog

In my newest book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout , the first half of the book addresses how nonprofit professionals can assess and become more self-aware about the symptoms of burnout and begin to practice self-care to avoid burnout. Here’s what heard: Messy desk or desktop. Too many tabs opened on the browser. Hitting the snooze button too often.

Association Labs – Episode 59: Selling Membership Solutions for Association Growth - Moery Company

The Moery Company

Recently, host JP Moery was inspired by a quote he saw posted on LinkedIn, which truly transformed his perspective on his own business: “It’s Not the Products You Sell, It’s the Problems You Solve.” And, he believes selling solutions is what association membership sales campaigns should be all about. He offers three examples in his latest podcast. He offers three examples in his latest podcast.

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Associations Are Lagging Behind, Is It Because We Are Not Playing Enough?

Smooth The Path

Most professionals are missing out on play. We equate play with kids. For us play is not serious enough. We tend to think of our outside-of work-activities as exercise, hobbies, competing or relaxing. We tend not to engage in play and certainly we don’t engage in play at work. If work was fun we would have to pay to get in, I’ve heard people say. appeared first on Smooth The Path.

Facebook’s Workplace: A New Way to Connect?


Raise your hand if you use Facebook at work? Yes, to check out cat videos, funny memes, what your friends and family are up to, etc.) If I had to guess, I’d say all hands went up. But now, Facebook has a new tool designed to help you do actual work. The tool is called Workplace and it’s designed to make business communication easier.

DDoS Attacks: What’s Your Plan For the Next One?

Associations Now

Last week, large swaths of the internet were hobbled by a coordinated distributed denial of service attack on the network’s basic infrastructure. And odds are good that something similar is going to happen again. Now’s a good time to talk about contingency plans to ensure your association isn’t knocked offline. Friday’s attack was bad. The next one could be even worse.

Three Steps to Begin Relationship Marketing


Relationship marketing begins with knowing and understanding your audience in order to provide the information they are interested in when they are interested in receiving it. On Wednesday, October 26, 2016, a panel of association marketing experts gathered for the webinar, How to Move Up the Ladder of Relationship Marketing. They walked us through: How to get started with relationship marketing.

Don’t Undervalue Association Training Programs!

WBT Systems

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Many associations are guilty of devaluing online learning courses and webinars as there is typically less administration overhead and no hard costs associated with things like booking a room or organizing lunch, so the event is perceived as creating less of an impact.

Big Challenges Yield Big Reward for Association Staff

Smooth The Path

Some of the things that we have the best memories of were extremely challenging at the time. My husband and I hiked from the north rim of the Grand Canyon into the canyon about 7 miles, which seemed nearly vertical at the time, brake muscles burning the whole way. The next day we hiked out again, 7 miles straight up. The last two miles were awful. Every footstep was a supreme effort. Onward!

Is your membership organisation’s board digitally savvy?

Optimist Consulting

I recently read a great new document, Making digital work: 12 questions for trustees to consider , which contains useful guidance on what your non-profit board should be thinking about when it comes to digital. The guidance has been developed by The Charity Commission , Grant Thornton and Zoe Amar Communications. They are also likely to bring digital expertise from their daily job.

Is Your Board Ready for a Crisis?

Associations Now

It’s not easy to expect the unexpected—especially when you have 30 volunteer leaders with different opinions and experiences. One association’s experience suggests a path to success. How well-prepared are boards for surprises? Bad news coverage, social-media flareups, questionable legislation? If we’re being honest with ourselves, the answer is likely not much at all.

Defining the Right Ends Takes Time

Eric Lanke

That's one the observations I took away from my association's latest Board meeting. Defining the right "ends" (i.e., the high-level outcomes the association is in the business of achieving) takes time. And by time, I don't mean hours or days. mean years. Hear me out. My Board adopted a modified version of the Carver Policy Governance model five years ago. It's been a journey of five years.