WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. Traditional CRM, like Salesforce and MS Dynamics.

LMS 150

LMS System Survey Email Marketing 150

WBT Systems

SEPTEMBER 26, 2017

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage. Or, follow the example of NiUG.

LMS 150

LMS Arlington Course Virginia 150

Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. ACTIVATE: The Marketing Event for Event Marketers No fluff.

Newsletter 210

Newsletter Content Social Media Education 210

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI. More info/register. What’s the future of trust in an AI-driven world?

Strategy 272

Strategy Video Technology Innovation 272

Association TRENDS

NOVEMBER 16, 2023

iMIS just released the newest edition of The Association Exec’s Guide to Improving Organizational Performance and it’s full of the innovative tips, tools, and step-by-step advice you need — all in one place. Does your business strategy drive technology investments? Or, is it the other way around?

Tips 52

Tips Innovation Tools Technology 52

WBT Systems

JULY 14, 2016

Standard integration bridges are available for several AMS, including Personify360 and iMIS. Gilles Defer, VP of Sales and Marketing, and Mike Bourassa, Director of Business Development, will be representing WBT Systems. Visit our Integration page to find out more.

LMS 240

LMS Utah Learning Management System System 240

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Clowder

JANUARY 27, 2022

We're joined by a member from the iMIS team, Global Vice President of Marketing at Advanced Solutions International , Edward Wendling. Check out our new episode of Clowder Convos! Edward and Alexa talk all about the benefits of integrating your AMS with mobile.

Team 52

Team Marketing 52

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. It all makes the wheel turn. Results improve!

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: iMIS by ASI Wed 6/28 at 1 p.m. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Association TRENDS

APRIL 24, 2020

Just two weeks before our annual iMIS iNNOVATIONS partner and client conference, ASI decided to shift to a virtual format in light of COVID-19. With iMIS, we knew we already had all the technology we needed to deliver the high-quality program our community wanted. How to make the shift to a virtual event.

Cost 52

Cost Revenue Innovation Conference 52

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JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

WBT Systems

JANUARY 24, 2017

You can scroll through the entire collection on their website , but we have picked out some examples from the collection to inspire you as you consider how to sell and market your association education and certification programs to members. Best Benefit Ever = Association Education and Certification Programs.

Certificate 150

Certificate Education millennials Innovation 150

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. Host: iMIS by ASI Thu 5/25 at 11 a.m. – .* – Do This, Not That! More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

NOVEMBER 28, 2018

Alon Benari, chief creative officer of the marketing firm Eko, which worked on the campaign, told Marketing Land the idea was to play with the perennial popularity of unboxing videos, while giving kids “an interactive video version of a toy catalogue.”. Getting two massive pieces of enterprise software to talk with one another?

LMS 51

LMS Arizona Learning Management System Video 51

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. iMIS iMIS is a membership management solution for associations, unions and other membership-based organizations powered by Microsoft Azure.

Membership Management 52

Membership Management Software Directory FAQ 52

WBT Systems

MARCH 14, 2017

They resolved this by replacing their legacy open source LMS with TopClass LMS and a two-way integration with the iMIS engagement management system. The final reason is marketing and communication with members. This ensured their members only had to remember one username and password, and they found it much easier to access the LMS.

LMS 215

LMS Learning Management System Certificate System 215

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Optimist Consulting

MARCH 30, 2017

Email marketing is well ingrained in 93% of membership organisations and associations with 70% creating email content that can be displayed on multiple devices. If you’re considering investing, it’s worth noting that the most popular systems are Microsoft Dynamics, Integra and iMIS.

Report 100

Report Social Media Member Engagement System 100

AssociationChat

AUGUST 13, 2020

At any rate, I think more could have been done with some creative marketing for suppliers working with ASAE and hoping to augment their investment. IMIS by Advanced Solutions International. Or, if they did, maybe I wasn’t part of that list. Destination Cleveland. Visit Dallas. DelCor Technology Solutions. Louisville Tourism.

Puerto Rico 111

Puerto Rico San Jose Las Vegas Press Release 111

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. How to Sell More by Saying Less With the ABT Agile Narrative Framework Your association and its membership are the source of amazing stories for your content marketing. Host: iMIS by ASI Thu 6/29 at 1 p.m.

Project 195

Project Tools Revenue Metro 195

MemberClicks

JULY 31, 2023

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. iMIS iMIS is a membership management solution for associations, unions and other membership-based organizations powered by Microsoft Azure.

Membership Management 52

Membership Management Software Directory FAQ 52

HighRoad Solution

SEPTEMBER 25, 2020

Your AMS, your CMS, your marketing automation platform, and your email automation platform, just to name a few, all hold critical data. It pairs with most AMS platforms, as well as marketing automation, email automation platforms, and other essential association tools (i.e. Opt-out sync : Update marketing preferences for members.

Library 60

Library System Software Marketing 60

Reid All About it

AUGUST 5, 2022

WBT Systems describes how a shadow board or advisory council of young professionals can tell you what you need to know about designing and marketing programs and content for the younger generations. Event marketing. Although it’s a job-seeker’s market, if you’re over 50, you may not agree. Age-related bias. Quick hits.

Revenue 39

Revenue Technology Innovation Marketing 39

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

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JULY 8, 2022

Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Host: iMIS by ASI. Presenters: Nathan Slovin, Director of Client Excellence Programs, and Paul Ramsbottom, Managing Director Asia-Pacific, iMIS by ASI. 1 CMP credit.

San Francisco 39

San Francisco Certificate Technology LMS 39

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OCTOBER 21, 2022

iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. Host: iMIS by ASI. Survey invite. More info/register. Host: ASAE. to 4:45 p.m.

Revenue 44

Revenue Email Marketing Education Review 44

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

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OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. What can automation be used for? CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Membership, Marketing & Engagement. Speaker: Brianne Wheeler, Director of Marketing at PropFuel. CAE credit.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

JANUARY 20, 2023

2023 Global Forecast: Top Issues You Should Monitor Around the World From the volume and velocity of legislative, regulatory, market, and geopolitical change to an energy crisis, governmental instability, and climate change issues, the myriad of possible adverse outcomes an organization needs to keep track of is endless. . 1 CMP credit.

Revenue 39

Revenue Education Strategy Review 39