Getting Good WOM

Want to increase your sales, market impact, and online search? According to MarketShare/Keller Fay, word of mouth has a significant, measurable impact on your marketing. A 10% lift in WOM leads directly to a 1.5% increase in sales and up to a 54% increase in marketing impact. That’s big.

But what makes a great Word of Mouth topic?

  1. It’s emotional – it connects with people
  2. It’s portable – they can share it easily
  3. It’s repeatable – the message is not too complicated

Want to find out more about WOM? Check out Andy Sernovitz’s blog or sign up for his GasPedal e-newsletter (at the blog). A lot of the examples he uses are corporate/consumer, so may not suit the association industry directly, but they’re always inspiring.