Associations Now

MARCH 9, 2020

Work with influencers, suggests a recent post on the Campaign Monitor blog. In an age when trust in traditional advertising is down and a focus on relatability is up, influencers can help your organization stand out. When influencers work with brands, their marketers are actually reaching out to the influencers’ followers.

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Email Marketing Marketing Review Tips 123

Aaron Wolowiec

SEPTEMBER 8, 2023

The decision to mandate antiracism or diversity, equity, inclusion, and belonging (DEIB) training should be made carefully. While antiracism training can be valuable and effective when implemented thoughtfully, it is most effective when participants are engaged, willing, and open to the learning process.

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Velvet Chainsaw

SEPTEMBER 2, 2020

Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. The post [Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience appeared first on Velvet Chainsaw. Why creating memorable experiences makes a virtual event stick. REGISTER NOW.

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Associations Now

JUNE 11, 2019

Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. But not all influencers are defined by their star power or follower counts.

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Austin Texas Social Media Video 96

Association Adviser

OCTOBER 4, 2019

Consumers are looking for marketing that relates to them, and as that attitude grows, the future of influencer marketing will keep looking brighter. The post Getting Started with Influencer Marketing appeared first on Association Adviser.

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Associations Now

DECEMBER 10, 2018

Influencer marketing isn’t just about celebrities anymore. In an age when banner ads seem to be losing their relevance by the day, the concept of the influencer has surfaced as an important alternative for reaching new audiences. So when an influencer sincerely advocates for a service or product, their audience listens.”.

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Associations Now

FEBRUARY 10, 2020

On social media, digital influencers often have the freedom to act and respond in ways that your organization might want to avoid. Perhaps this is why, according to a Rakuten study [PDF], 59 percent of marketers say they increased influencer marketing budgets over the past year. By Eric Goodstadt. Don’t Overthink It.

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Associations Now

JULY 26, 2017

Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an influencer? Last week, I started reading The Influencer Economy by Ryan Williams, which examines how businesses and organizations can share and spread ideas in a world that thrives on networked connections and digital transactions.

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Wild Apricot

MARCH 8, 2013

In this guest post, Kristen Grimm of Spitfire Strategies offers insight to "help nonprofits and volunteer-led groups of all sizes navigate a trail of influence by identifying—and eliminating—blind spots before they sabotage change strategies.".

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Smooth The Path

JUNE 6, 2019

Every day we need to influence. We influence members, attendees, volunteer leaders, coworkers, peers, staff, sponsors, industry leaders, funders, and regulators. Fortunately, we have many influencing tools at our disposal: Advocating. Influencing also works when you are trusted, patient, and consistent. Storytelling.

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Tools Association Value Industry Communications 60

Association Success

SEPTEMBER 11, 2020

The post 5 articles to influence your culture and online presence appeared first on AssociationSuccess.org. This TED Talk, led by former CIA analyst Yaël Eisenstat, speaks to how social media companies utilize political polarization by incentivizing inflammatory content. Want to get personalized weekly updates straight to your inbox?

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Associations Now

OCTOBER 28, 2019

But if you’re targeting and auditing correctly, you can still come out ahead with an influencer strategy. Influencer marketing has had a pretty good run in the past few years—and brands, looking to move beyond tactics such as banner ads and search-engine marketing, have increasingly leaned on influential voices to make the pitch.

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Social Media Guidelines Marketing Content 72

Smooth The Path

JUNE 4, 2019

The post Member Expectations Profoundly Influence Their Experience appeared first on Smooth The Path. Related: Associations and lousy marketing. Corporate marketing tricks hurt associations. Bridging the gap between the association and the members.

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Associations Now

MAY 30, 2019

The Influencer Marketing Council, which launched in 2017, is delivering on a promise to provide best practices for fighting fraud in a form of advertising that is increasingly mistrusted. The guidelines come from the Influencer Marketing Council, a group of brands, marketing firms, and talent agencies.

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Associations Now

FEBRUARY 21, 2017

A new study from the Altimeter Group and Traackr reveals the state of influencer marketing today, as well as how it is poised to evolve. Of all the digital marketing tactics that associations use, influencer marketing may be the most opaque. The Current State of Influencer Marketing.

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Multiview

MAY 7, 2020

But… The post The Present and Future of Associations: How COVID-19 is Influencing Both appeared first on MultiView. Associations are as different as they are alike. These membership organizations represent an infinite array of industries and interests.

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Associations Now

JUNE 26, 2017

With influencer marketing creating confusion for the public and social sharers—along with regulatory headaches—the Influencer Marketing Council aims to create consistent rules of the road for the industry. The festival had been heavily promoted by big-name social media influencers, and they got burned as a result.

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Guidelines Social Media Marketing Industry 63

Multiview

SEPTEMBER 11, 2019

What may have worked just a decade ago may not… The post The Benefits of Using Your Association’s Members as Influencers appeared first on MultiView. Attracting new members to your association can present some challenges.

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Marketing 40

Association Success

APRIL 16, 2018

The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. Snöball creates personalized landing pages designed for event influencers to share their participation at events, and really capitalizes on social proofing. They also make the sharing process really easy.

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Tools Marketing Newsletter Project 60

The Association 100

MARCH 24, 2024

Additionally, identifying key influencers and leveraging predictive analytics can refine outreach and strategic planning, ensuring efforts resonate deeply with our audience. From using AI for comprehensive media monitoring and analysis to optimizing press releases for greater engagement and SEO, the potential applications are vast.

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Strategy Press Release Analysis Video 130

The Association 100

MARCH 24, 2024

From fostering state-level collaborations to leveraging social media, these strategies are a testament to the potential of associations to influence change and meet future demands.

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Social Media Innovation Industry Strategy 130

Spark Consulting

JANUARY 9, 2024

The conversation focused on associations’ role as vehicles for social change, the business imperative to act, and specific steps we can take within our sphere of influence to address this global “wicked problem.”

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Survey Project Industry Video 195

Beth Kanter

SEPTEMBER 26, 2017

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Not all influencers are the same.

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Social Media Strategy Marketing Content 64

Higher Logic

JUNE 9, 2016

I’m sure you’ve heard of it, but have you actually ever read Dale Carnegie’s book, “ How to Win Friends and Influence People ”? If not, you probably should -- it’s an important read for anyone, but especially community professionals.

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How To Missouri eBook Guidelines 120

Smooth The Path

JANUARY 3, 2017

The post Our Association’s Vision Could Be Influenced by Cultural Pressure appeared first on Smooth The Path. Related: There’s a new role for association CEO’s. Have we been thinking too small about associations? How do association leaders change the unchangeable?

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Leadership Marketing Innovation Strategy 68

Mizz Information

APRIL 9, 2014

Am I the only one who’s wondering when the whole concept of “Influence” totally just jumped the rails? Not that I ever credited Influence platforms like Klout and/or Kred much to begin with.ok, I didn’t credit them. The whole concept of influence just seems to have gone from iffy to just downright crazy. But lately? Take Klout.

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Content Social Media Maine Tools 40

The Association 100

MARCH 10, 2024

Through compelling storytelling and expert positioning, associations can elevate their influence, attract new members and affirm their status as industry leaders. Starting with a pinch of newsworthiness, this guide emphasizes the blend of creativity, social media savvy and persistence required to make headlines.

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Associations Now

AUGUST 14, 2017

The initiative aims to bring greater exposure and industry recognition to sports technology’s key influencers. “We The post Awards Initiative Launches to Honor Influencers in Sports Technology appeared first on Associations Now. We want to recognize them,” said ISTA CEO David Geddes. “It

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KiKi L'Italien's Acronym Soup

JUNE 28, 2015

Using images, visual pictures, videos, and graphs, for better information sharing has been proven to improve social media influence by 35%.

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Social Media Resources Video Content 100

Reid All About it

APRIL 5, 2024

They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that can help you achieve event goals. Learn about best practices and key pitfalls of influencer management at scale and how your brand can optimize management of your influencer program. Dull new world.

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Wild Apricot

JANUARY 8, 2021

The lessons of 2020 are definitely influencing plans for 2021. For many nonprofits, 2020 was a challenging year. Now it’s coming to a close, and we enter a new year that is hopefully one of recovery (though it hasn't looked up yet.). From fundraising.

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Strategy 292

The Association 100

JANUARY 21, 2024

ANCOR’s efforts have not only garnered significant media attention and member support, but also influenced legislative initiatives, showcasing its commitment to creating positive change in the industry.

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Leadership Survey System Industry 130

Association Analytics

JANUARY 11, 2021

As part of their mission to serve their members, NCACPA has been focused on analyzing their member data to influence decisions that impact the member experience. They’re dedicated to monitoring changes within the profession and ensuring members receive necessary resources and updates.

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North Carolina Member Experience Resources 319

Association Adviser

SEPTEMBER 27, 2017

NASBP works to positively influence federal legislation and regulations as well as state and local legislation and regulations relating to the surety bond industry. The post NASBP’s Legislative Efforts ‘Bond’ Education With Action to Influence Policy by Kelly Clark first appeared on AssociationAdviser.com.

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Associations Now

SEPTEMBER 8, 2017

YouTube’s conservative approach to advertising in recent months may open up opportunities for working directly with talented influencers. Are advertisers starting to get wary of the potential of digital influencers? The post Friday Buzz: Why Influencers Don’t Have it Easy These Days appeared first on Associations Now.

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Spark Consulting

MAY 9, 2022

People’s expectations of our organizations are influenced by their consumer experiences – mass customization and personalization, paying only for what you want, on demand services, subscription models, free and freemium models, and the sharing economy. I do get it. We’re membership organizations.

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Revenue Industry Resources Conference 221