Higher Logic

OCTOBER 22, 2019

But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Gathering accurate member information is essential to every aspect of association management.

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System Association Management Software Strategy 192

Higher Logic

JUNE 11, 2019

What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Design Your Community to be a Central Hub for Event Information. Resource: The Event Planner’s Guide to Using Online Community for Your Annual Event.

Conference 218

Conference Library Resources Content 218

Higher Logic

FEBRUARY 2, 2018

Once those prospects are deemed sales-ready, sales or business development reps can follow up by phone to schedule demos or provide additional information. To avoid interrupting these key accounts, pair this approach with strategic and informative content that meets their specific needs at various stages of the customer journey.

Marketing 189

Marketing Strategy Social Media Content 189

Higher Logic

SEPTEMBER 27, 2017

Include helpful information on how to use the app and links to download it. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Social Posts – Write social media updates informing users that you have an app, including a download link.

How To 159

How To Library Video Social Media 159

Higher Logic

FEBRUARY 21, 2020

Can customers update their own personal information in your CRM? Customers’ personal information changes frequently (new title, new location, new name, etc.). And trying to set up an external portal for customers to update their information within Salesforce can be expensive. It’s clunky.

eBook 286

eBook Tools Products Communications 286

Higher Logic

FEBRUARY 27, 2018

Nancy and her colleague, Communications Specialist Chelsea Didde Rice, started looking for intranet software that would connect brands and provide essential information. We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations,” said Nancy.

Kansas City 180

Kansas City Library Kansas Team 180

Higher Logic

SEPTEMBER 21, 2017

Communities for doctors, lawyers, and other groups who may have sensitive information to discuss, will require more detailed Terms of Use that protect your organization and its members. People enjoy being entertained while they’re being informed. Repurposed Content. There are also options for social shares with members.

Social Media 189

Social Media Software Video Content 189

Higher Logic

NOVEMBER 14, 2017

He’s been instrumental in changing the masses of information gathered by his company, Stitch Fix , into actionable insights. Look for data with high information content and predictive value, so the information you’re gathering is actually useful. Instead, data science relies on quality data. Start Simple.

Analysis 216

Analysis Examples Strategy Industry 216

Higher Logic

OCTOBER 31, 2017

It contains accounting resources, event management information, marketing content and so much more. Having an AMS that keeps members engaged through an integration with an online community platform is important as is its ability to also link the information received with other tools like those that do social media monitoring and advocacy.

Process 159

Process Social Media Content Committee 159

Higher Logic

OCTOBER 17, 2019

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Higher Logic

APRIL 3, 2018

Anticipate the points in your online user experience where matching gifts information will be the most valuable. Your donors are already physically engaged with you at this point, so provide them with printed information on matching gifts. In your promotional emails. At your live fundraising events. Peer-to-peer fundraising campaigns.

Marketing 189

Marketing Strategy Revenue Tools 189

Higher Logic

NOVEMBER 7, 2017

These platforms allow your company to answer questions, post educational information, and provide product training that customers can access whenever it’s most convenient for them. You Don’t Provide Enough Objective Information. You Don’t Provide Enough Objective Information. When you do this, be honest.

Process 214

Process How To Products Education 214

Higher Logic

JANUARY 24, 2019

This is the place where all your member information is stored. Simply giving your members the ability to get more involved is often enough to encourage them to actively share more information about themselves. Use management platforms that allow them to: Update contact information. Easily renew membership.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

DECEMBER 5, 2017

Each person whose data is being stored or processed has the right to request every piece of data held by an organization about them, as well as information describing how that data is used and whether it has been shared with any third party for any purpose. Access to Data. Notification of Data Breach.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Higher Logic

MARCH 19, 2020

Invite sponsors to provide educational information in your community. If you are interested in creating an event community to accompany your virtual event, take a look at the page below for more information and let us know. But all that said, you can creatively involve sponsors to still bring in some revenue.

Tips 316

Tips Library Revenue Software 316

Higher Logic

MARCH 13, 2018

Information not associated with a number is qualitative. For instance, knowing your customers prefer to read blogs instead of watch videos is qualitative information. You may find qualitative information in your community from: Testimonials. Qualitative Data. What do customers like and dislike about your company? Buying habits.

Revenue 156

Revenue Products Social Media Examples 156

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. The last thing you want is for the information discussed at your events to be forgotten once it ends.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

FEBRUARY 27, 2018

Nancy and her colleague, Communications Specialist Chelsea Didde Rice, started looking for intranet software that would connect brands and provide essential information. We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations,” said Nancy.

Kansas City 136

Kansas City Library Kansas Team 136

Higher Logic

MAY 16, 2019

What information do your members need at a specific time? Can you get that information to them in real-time? It's essential that updated personal information is shared across systems , but it’s not enough. Content plays a role in generating an experience, just like people, environment, and physical events do.

Member Experience 196

Member Experience Technology Content Communications 196

Higher Logic

JANUARY 15, 2019

A community reveals more information around customers’ actual behaviors, which you normally can’t get. When customers provide this information, you can sync it back to your database and use it , not only to refine your buyer personas , but for lead scoring. Target the exact information that will help you wit h y our buyer personas.

Software 136

Software Tips Survey Marketing 136

Higher Logic

JULY 27, 2017

To get the information they need on member preferences, 61 percent of associations are also increasing research and development. Your association probably has all the information it needs at its fingertips. That’s a smart goal, but it requires a deep understanding of members and prospects. Most Viewed Blogs. Popular eCourses.

Content 136

Content Marketing How To Library 136

Higher Logic

MAY 22, 2018

Online communities provide 24/7 access to information. Online communities are perfect for this type of self-service option because you can create private resource libraries with information on frequently asked questions. Members don’t have to worry about just anyone digging through their information. Let’s dig deeper.

Library 153

Library Resources Products Project 153

Higher Logic

MAY 9, 2017

They haven’t adapted to students’ desire for intuitive education paths and a variety of material that lets them choose how to consume information. One may have preferred visual learning, while another soaked up audio information. These DOA systems are the ones that haven’t met the demands of technology and learners. Assessments.

Learning Management System 220

Learning Management System System LMS Software 220

Higher Logic

JULY 18, 2017

Think Non-Traditional Routes of Information Exchange. Email is still a great way to share information, but with the tools in your online community software, mentors and mentees can exchange documents, collaborate on ideas, and experiment with different types of content. Online mentorship programs can expand how members communicate.

How To 180

How To millennials Recruiting Recruitment 180

Higher Logic

MARCH 9, 2017

Once you have access to your neighborhood community, members share all sorts of information, such as garages sales, lost and found items, break-ins or information about local elections. The idea of real places informing online spaces worked to NextDoor’s advantage.

Handbook 185

Handbook United States Guidelines Maine 185

Higher Logic

FEBRUARY 12, 2019

As you onboard customers: Run a drip campaign with marketing automation software to ensure they’re informed and engaged along the way. Each email provides more layers of information about what it means to be your customer. This way, the most recent, and accurate data can inform the way you track customer onboarding.

Software 159

Software Process Tools Case Study 159

Higher Logic

JUNE 1, 2017

Use that information to pinpoint when people are ready to donate for the first time as well as when they’re ready to make a repeat contribution. Streamline – Reduce the effort constituents make by asking only for essential information on donation forms. Use Online Activity Data to Identify People Who Are Ready to Donate.

Tips 197

Tips Project Video Content 197

Higher Logic

AUGUST 1, 2017

Start with a sincere ‘thank you’ and follow up with essential information. Use that information to recommend the content and benefits that will help them achieve their goals. If there are any in-person welcome events, chapter meetings, or informal group get-togethers, make sure new members are invited.

How To 196

How To Learning Management System Survey Discount 196

Higher Logic

OCTOBER 12, 2017

You’ll have access to contact information, gift records, relationships, and virtually any other data you choose to collect in one easily accessible location. With online community software, constituents are engaged on a continuous basis to ensure they’re well-informed on your projects and campaigns. Social media integration.

Technology 179

Technology Strategy Software Tools 179

Higher Logic

NOVEMBER 30, 2017

They use diverse tools to provide the information customers need in the way they want to receive it, all to fill a business need like improving retention or increasing awareness about your products. The best online communities are trusted sources of information that create a sense of connection among people and organizations.

Team 174

Team Video Content Library 174

Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. That information gives you insight with which to create engagement and retention strategies. What Are Member Personas?

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Higher Logic

FEBRUARY 8, 2018

Not only will this information help you fill in nuance and detail in your audience personas, but it has the potential to help and improve every department across your organization. So far, you’ve done great research and identified who your audience is in terms of demographic data and some professional interests and information.

Press Release 184

Press Release Case Study Newsletter Content 184

Higher Logic

MAY 1, 2020

You can guide members’ questions to the community, where you can upload presenters’ slide decks and other relevant information. Plant informal ice breaker questions to get the conversation going and make the interaction more personal, for example: "Where do you see the future of the industry?". Turn the Community into a Resource Hub.

Tips 293

Tips Library Tools Communications 293

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Consider something like: ?? Tip #7: Personalize It.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

SEPTEMBER 12, 2017

If you don’t want to publish pricing, make it easy for interested parties to get in touch with you for more information. This second option is popular because it helps you gather additional information about potential sponsors while making it easy for organizations to get the information they need without contacting you.

Revenue 222

Revenue Price Newsletter Directory 222

Higher Logic

MAY 13, 2020

Reggie Henry, Chief Information and Engagement Officer, ASAE. This was well before the regulation went into effect – we knew we had to be proactive. We put together a GDPR program much faster because we saw it growing early.”. Strengthen Your Association's Value Proposition with Engagement.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

OCTOBER 24, 2017

Here are five steps for using your online community to get to know your chapters, as well as how you can use that information to forge stronger relationships with them. Some of the most common community dashboard information includes: Members who have joined and left. 5 Steps to Learn about Your Chapters. Membership growth.

How To 204

How To Software Committee Tools 204