Potomac Core

AUGUST 18, 2015

The association primarily exists to educate and influence others, and to hold networking events; hoping that they can individually figure out how to use the information once back in their offices. An association creates an “all-you-can-eat buffet” of offerings hoping or believing there is something that each member wants.

eBook 100

eBook Member Engagement Communications Innovation 100

Potomac Core

MARCH 1, 2015

It’s best to avoid traditional satisfaction surveys as they will not provide sufficient information on how your Association is helping your members or their industry. This requires securing actionable data about member perceptions of their environmental and operational challenges.

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

OCTOBER 29, 2017

Organizing a robust data collection process that includes Associations in the Supply Chain will build actionable information. Association Supply Chain Advocacy is Fueled by Actionable Research.

New Mexico 155

New Mexico Illinois Member Engagement eBook 155

Potomac Core

FEBRUARY 11, 2019

The PWC and Wall Street Journal surveys introduce new information that should be the impetus for your organization to conduct a rigorous relevance test soon. Of those surveyed, 14% expect the economy to improve while 36% expect it to worsen among owners of firms with revenues ranging between $1 and $20 million.

Survey 158

Survey Revenue United States Committee 158

Potomac Core

MARCH 22, 2016

In this case building a knowledge-based solutions environment through information sharing mechanisms drives the just in time value that members are seeking. For Associations similar to CMAA their competitive positioning is based on creating a powerful and different experience that they might receive somewhere else.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

MAY 3, 2016

Through science based information, the initiative helps to educate, advocate, and implement crop nutrient stewardship. Industry Focused Stewardship. With this initiative , TFI on behalf of the fertilizer industry seeks to drive “positive disruption” with best practice management.

Marketing 100

Marketing Member Engagement eBook Guidelines 100

Potomac Core

SEPTEMBER 14, 2016

The constant stream of information reminds association executives just how complex the world has become for your members. The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. elections are mind numbing.

eBook 100

eBook Member Engagement Process Industry 100

Potomac Core

MARCH 3, 2020

Please contact Potomac Core to learn more about immersive research and strategic planning or to get information about our CEO Growth Strategies & Member Engagement Forum. It also creates a Strategic Partnership for boards and members to overcome their challenges and thrive in a world of uncertainty.

DC 232

DC Arlington Virginia America 232

Potomac Core

AUGUST 29, 2017

The organization is also launching an Industry customer survey to inform their members on current and emerging trends in food storage and logistics. Two years ago, GCCA and United Fresh launched a Global Cold Chain Expo bringing customers together with Industries that are engaged in temperature controlled logistics.

Member Engagement 173

Member Engagement Survey Massachusetts Boston 173

Potomac Core

APRIL 23, 2019

Conducting important research to help the Industry understand more about their audience, i.e. how they want to consume information and identify possible strategies that could be helpful in the changing advertising market.

Recruiting 188

Recruiting Recruitment System Industry 188