Principled Innovation

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Asking different questions: MMCC 2013 edition

Principled Innovation

For stakeholders with abundant access to a wide variety of information resources, network connections and learning opportunities that can help them succeed, ordinary approaches are not nearly good enough. Associations Unorthodox Business Model Innovation Strategies for Progress'

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Five reasons why membership is killing association business models: Part I

Principled Innovation

As a result, most associations tend to offer only “pay-to-play” membership relationships, even though current and future stakeholders often have free or low-cost access to a variety of “good enough” and superior alternatives for building networks, retrieving information and pursuing learning.

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Five reasons why membership is killing association business models: Part III

Principled Innovation

Associations must do more to honor their stakeholders’ expectations– When they were the only credible source of professional or industry information, networking and learning for their stakeholders, associations could determine the degree and pace of new value creation based solely on organizational needs.