Principled Innovation

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Associations Unorthodox Shift #4: Go all in on digital

Principled Innovation

Despite the widespread adoption of distributive social, learning and related technologies, orthodoxy still insists associations conduct annual meetings and trade shows, as well as other in-person conferences, seminars and workshops. Most associations continue to rely on face-to-face interaction as part of their core value creation efforts.

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Why business model thinking matters to associations

Principled Innovation

The unique insights of the chief information officer (CIO) into the influence and impact of emerging technologies can help the association’s leadership make more intelligent decisions around new business model concepts.