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Principled Innovation

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Jeff De Cagna joins ATA Board of Directors

Principled Innovation

Tinnitus is the medical term for the perception of sound in one or both ears or in the head when no external sound is present. When I first developed my condition in college, I reached out to ATA for information and education and they responded. 50 million Americans experience tinnitus to some degree.

Portland 100
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Asking different questions: MMCC 2013 edition

Principled Innovation

To develop a clearer point of view on what their stakeholders will need to thrive in the years ahead, association leaders must nurture an empathic understanding of their stakeholders’ short-term challenges, intermediate-term needs and long-term outcomes to create distinctive value beyond the limitations of the benefits package.

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Five reasons why membership is killing association business models: Part I

Principled Innovation

As a result, most associations tend to offer only “pay-to-play” membership relationships, even though current and future stakeholders often have free or low-cost access to a variety of “good enough” and superior alternatives for building networks, retrieving information and pursuing learning.

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Associations Unorthodox Shift #4: Go all in on digital

Principled Innovation

No matter how financially successful face-to-face events have been in the past, there is good reason for concern about the long-term sustainability of these revenue streams. The Opportunity. Additional Thoughts.

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Five reasons why membership is killing association business models: Part III

Principled Innovation

In the short-term, membership likely will remain a primary line of business for most associations. My purpose in presenting this series is not to suggest that membership is evil. I am not opposed to membership on moral grounds, nor am I arguing that associations will ever stop offering membership entirely.