Five reasons why membership is killing association business models: Part I
JULY 17, 2012
Going forward, stakeholder intimacy and empathy, not industry or professional tradition and orthodoxy, must guide the work of business model innovation. Associations Unorthodox Business Model Innovation Strategies for Progress The Future of AssociatingMembership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. Please share your ideas and insights in the comments below. In the meantime, sign up today for P.I.’s
Associations Unorthodox e-book available on August 8
AUGUST 7, 2012
Jeff De Cagna said, “Over the last ten years, I have collaborated with a wide variety of associations in the areas of strategy, innovation, governing and the impact of new technologies on the future of associating. The e-book was produced in collaboration with DC-based branding firm, CHIEF. Jeff De Cagna serves as a senior advisor to CHIEF. There’s more radical thinking to come!”
Five reasons why membership is killing association business models: Part III
JULY 31, 2012
The work of business model innovation offers associations an opportunity to reconsider the narrow focus on membership in favor of more open and inclusive approaches to new value creation. Associations Unorthodox Business Model Innovation Strategies for Progress The Future of AssociatingMembership is perhaps the most sacred tenet in all of association orthodoxy. In this three-part series, I am sharing five critical reasons why the continued emphasis on membership is “killing” association business models. If you have not done so already, I recommend you read Part I and Part II. Please
Three design challenges for 21st century association business models
JANUARY 14, 2013
Despite these difficulties, tradition continues to trump innovation, as selling memberships remains the all-encompassing logic of association business models. So, I describe this as the practical challenge not because I see it as an easy one for association leaders to overcome, but because it offers the clearest pathway to jumpstarting business model innovation. Thanks for reading!
Six serious ideas for 2013
JANUARY 3, 2013
At the heart of this fresh way of thinking about business model innovation is the value conversation. Associations Unorthodox Business Model Innovation Making Innovation Happen Strategies for Progress The Future of Associating The New Work of Governing2013 is the year when association leaders will need to get serious about transformation. So as the year begins in earnest, I want to share six ideas on which I will focus my attention over the next 12 months. Emergent orthodoxies can be just as insidious as the deep-seated variety, and must be challenged just as vigorously.
Empathy, new value creation and the stakeholders of the future
APRIL 8, 2013
Serendipity, empathy and discovery are essential ingredients of new value creation that can be combined in appropriate measure through the work of innovation. Empathy imbues the work of innovation with greater meaning, and surfaces richer insights into the best opportunities to co-create radical new value with passionate stakeholders. IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email. But there are different views on what constitutes empathy and how it is achieved.
Associations Unorthodox Shift #3:Eliminate budgets
SEPTEMBER 4, 2012
This approach challenges association leaders to become more comfortable with short-term ambiguity, better equipped to make good decisions at the pace of the external environment and more open to investing in continuous innovation that can create purposeful and profitable new revenue streams. The elimination of budgets will make it far simpler for associations to adapt to the demands of rapid innovation today and going forward. The Problem. The reality of association budgeting, however, is often more problematic. The Opportunity. Additional Thoughts. Associations Unorthodox
Join Jeff for P.I./TMA Resources Executive Breakfast on March 6 in Alexandria, Virginia
JANUARY 30, 2013
Join Jeff De Cagna of Principled Innovation on Wednesday, March 6 for the P.I./TMA This executive breakfast, based on the Jeff’s provocative article in the March 2013 issue of Associations Now, as well as his hands-on experience as a nonprofit board member, will help CEOs and other senior leaders better understand the board beliefs and actions that run counter to effective business model stewardship and innovation. Principled Innovation is pleased to be partnering with TMA Resources to present this Executive Breakfast. Bonus Deep Dive Session (10 am-12 noon). Updates
My new Associations Now article is now live!
MARCH 1, 2013
Business Model Innovation The New Work of GoverningMy brand new Associations Now article on boards and business models is now available online. The magazine has given the article the title, “Trapped in The Past,” although I refer to it as “Five Reasons Why Boards Are Killing Association Business Models.”
Asking different questions: MMCC 2013 edition
JUNE 3, 2013
IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email. Associations Unorthodox Business Model Innovation Strategies for Progress “Is the association model broken?” ” “What does ‘member’ mean to you?” ” “Do we need a new membership model?” ” “Is membership dead?” ” These are all interesting questions, and I understand why some people are asking them. Unfortunately, they are not the right questions.
Making Innovation Happen Survey: Sharing Key Results
AUGUST 12, 2012
Making Innovation Happen Survey. The download link will bring you to a page where you will be able to access both files.). A key takeaway from the survey results is that while association CEOs are focused on driving innovation primarily as a cultural intervention, they are having less success with building innovation as a sustainable organizational capability. This may help explain the top five priorities they have identified for the next twelve months: Building board support and encouragement for innovation. Business model innovation. Video not showing?
Join Jeff for Better Boards Workshop on March 8 in Denver
JANUARY 16, 2013
Join Jeff De Cagna of Principled Innovation on Friday, March 8, 2013 in Denver for a full-day workshop on Building Better Boards , presented by the Colorado Society of Association Executives. Registration for the workshop is now open. The Building Better Boards workshop will address three “wicked problems” of governing the 21st century association: selecting capable board members, keeping those board members focused on the work of governing and implementing a governing process that leads to smart decisions. Updates
Serious Questions: Are associations dead?
OCTOBER 18, 2012
Associations Unorthodox Business Model Innovation Strategies for Progress #seriousquestionsIn August, I launched the P. I. Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Today, Today, I am publishing what I wrote on the September 2012 Serious Question of the Month on the P.I. The September 2012 Serious Question of the Month. Are associations dead? It was an unanticipated, yet not entirely surprising inquiry. The answer, of course, is more complicated than a simple “yes or no.”. Sorry!).
Overcoming the association value gap: part I
MARCH 25, 2013
IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email. Business Model Innovation Strategies for ProgressThis post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. No other single revenue category comes close to reaching that number. Thank you!
P.I. Making Innovation Happen Survey is now open
JUNE 9, 2012
The inaugural Principled Innovation Making Innovation Happen Survey for Association CEOs is now open and accepting responses. As innovation becomes a more significant strategic priority in the association community, Principled Innovation will be tracking the challenges association CEOs face in making innovation happen within their organizations. This survey’s findings will help association boards, CEOs, C-Suite executives and other association leaders better understand both the drivers and obstacles of innovation in organizations across our community.
Associations Unorthodox #5: Collaborate everywhere
OCTOBER 7, 2012
Yet while having a central location to house face-to-face staff and voluntary activity offers certain benefits, the association headquarters also can be the physical embodiment of the bureaucratic inertia and risk aversion that too often slows the pace of organizational progress, especially in the areas of strategy and innovation. An underlying theme running through Associations Unorthodox is the imperative for associations to break down decades worth of self-imposed barriers to innovation. The Problem. The Opportunity. Additional Thoughts. Associations Unorthodox
Jeff De Cagna to deliver keynote at CESSE 2013 Annual Meeting
MARCH 31, 2013
Jeff De Cagna , chief strategist and founder of Principled Innovation, has been selected as the opening keynote speaker for the Council of Engineering and Scientific Society Executives (CESSE) 2013 Annual Meeting. If your association would like to book Jeff as a keynote speaker, please contact him through the Principled Innovation website with details of your inquiry. IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email. Thank you! Updates
Why business model thinking matters to associations
JUNE 9, 2012
Finding the next trajectory of association success begins with the challenging yet necessary work of business model innovation. Business model innovation demands that associations identify imaginative ways to create and deliver radical new value to their stakeholders, begin building future market share and capture sustainable revenue streams back into their organizations. This article examines why staff and voluntary leaders alike must build their capacity for business model thinking by outlining the critical roles these leaders play in the work of business model innovation.
It’s all about boards and business models in March!
FEBRUARY 27, 2013
Business Model Innovation The New Work of GoverningIn support of my new article, “Trapped in the Past,” a.k.a. “Five Reasons Why Boards Are Killing Association Business Models,” that will appear in Associations Now next month, I have a few activities on the calendar to which members of the association community are invited. Here is a list of what is planned so far: March 6– P.I./TMA Learn more/register at [link]. March 8– Better Boards Workshop (full day) and a luncheon talk on the Five Reasons-Boards article in Denver, Colorado.
Serious Questions: What will it take for your association’s stakeholders to thrive?
SEPTEMBER 13, 2012
The ways in which associations answer this question certainly will exert great influence on how future value propositions, stakeholder segments and stakeholder relationships are defined, and will help shape future organizational investments in innovation. Associations Unorthodox Business Model Innovation The Future of Associating Uncategorized #seriousquestionsLast month, I launched the P. I. Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. The August 2012 Serious Question of the Month.
Announcing the Making Innovation Happen Survey!
JUNE 4, 2012
It is my great pleasure to announce that Principled Innovation is launching the inaugural Making Innovation Happen Survey for Association CEOs this morning! Innovation is certainly a major topic of conversation in our community these days, and more association CEOs are taking steps to build innovation as a deep capability in their organizations. Making Innovation Happe
Making Innovation Happen Survey: Preliminary Results
AUGUST 6, 2012
In preparation for ASAE’s Annual Meeting next week, I wanted to share some preliminary results from the Making Innovation Happen Survey we conducted during the month of June. More than 100 association CEOs from across the country responded to the survey, and there are some very important findings for our community: +Association CEOs report they value innovation both personally and professionally, and recognize the necessity of innovation to create new value for their stakeholders as their organizations face increased competition in the years ahead.
ASAE12 Making Innovation Happen workshop agenda released
AUGUST 1, 2012
The agenda for Jeff De Cagna’s upcoming Making Innovation Happen workshop, to be presented during ASAE’s 2012 Annual Meeting (ASAE12) in Dallas, is now available for download [PDF]. Association The workshop will focus on three critical aspects of innovation for associations: The role of business model thinking in making innovation happen. Building board support for making innovation happen. Capturing resources for making innovation happen. Making Innovation Happen Survey , which was conducted in June 2012. Updates
Jeff De Cagna elected chair of RedRover Board of Directors
NOVEMBER 1, 2012
Jeff De Cagna FRSA FASAE, chief strategist and founder of Principled Innovation LLC, has been elected chair of the RedRover Board of Directors. Jeff De Cagna FRSA FASAE, chief strategist and founder of Principled Innovation LLC, has been elected chair of the RedRover Board of Directors. Jeff will begin his two-year term in January 2013. Updates
Read Jeff De Cagna’s latest article on business model innovation
SEPTEMBER 9, 2012
Jeff De Cagna’s latest article on business model innovation, “Designing Association Business Models for the Network Age,” is now available for download. If you would like to collaborate with Jeff on the critical work of innovating your association’s business model, please send an inquiry with the details of your request. Jeff De Cagna’s latest article on business model innovation, “Designing Association Business Models for the Network Age,” is now available for download. Please post reactions and questions for Jeff in the comments below. Updates
Overcoming the association value gap: part II
APRIL 2, 2013
To make this happen, boards, CEOs, C-suite executives, and other contributors need to think beyond orthodoxy and embrace a 21st-century sensibility in their pursuit of business model innovation. IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email. Business Model Innovation Strategies for ProgressThis post originally appeared on the Associations Now Leadership Blog on March 28, 2013. You can read Part I here. Are you ready to get started? Thank you!
Jeff De Cagna serving as curator for ACE Symposium on July 12
APRIL 28, 2013
Jeff De Cagna FRSA FASAE , chief strategist and founder of Principled Innovation LLC, is serving as curator and provocateur for the inaugural Association Chief Executives (ACE) Symposium , to be held on Friday, July 12 at The Gannett Building in McLean, Virginia. In addition, noted thinker Seth Kahan , author of the new book, Getting Innovation Right , will be the keynote speaker. Symposium attendees will receive a complimentary copy of Getting Innovation Right at the event. The ACE Symposium is going to be an amazing learning experience.” Thank you! Updates
The era of strategic planning is over
JULY 11, 2012
Associations unable to generate organic growth through innovation. Associations Unorthodox Business Model Innovation Making Innovation Happen Strategies for ProgressDuring the more than twenty years I have worked in and with associations, it is my guess that organizations throughout our community have committed millions of dollars and hundreds of thousands of hours of staff and voluntary leader time to generate tens of thousands of pages of strategic plans and related documents. Associations struggling to explain the value of membership. Can we please move on now?
Associations Unorthodox Shift #1: De-emphasize membership
AUGUST 21, 2012
To have the chance to flourish going forward, associations must pursue the complex yet essential work of business model innovation. Associations Unorthodox Business Model InnovationOver the next six weeks, I will publish a post on each of the six shifts presented in my new e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future , created in collaboration with CHIEF. If If you have not done so already, I hope you will download the e-book today. The Problem. The commitment to growing membership lives within the DNA of all associations. Indeed, The Opportunity.
Jeff De Cagna to speak at ASAE12 in Dallas
JULY 23, 2012
Jeff De Cagna, chief strategist and founder of Principled Innovation, will be one of the speakers at ASAE’s 2012 Annual Meeting (ASAE12) in Dallas, Texas next month. The schedule of Jeff’s formal and informal sessions is below: On Sunday, August 12 from 1:30 pm-5:30 pm CDT, Jeff will present a four-hour workshop, “ Making Innovation Happen: An Executive Learning Experience for Association CEOs ” in Room D161 of the Dallas Convention Center. Making Innovation Happen Survey that was conducted earlier this summer. Updates
Sign up for Serious Questions
JULY 8, 2012
In early August, Principled Innovation will launch Serious Questions, a regular electronic briefing for senior association leaders. Each month, Serious Questions will explore a new “serious question” facing the association community, provide a curated selection of useful readings for association executives and share other announcements and offers from Principled Innovation. All association board members, CEOs, C-Suite executives and other leaders are invited to sign up for Serious Questions at the following link: [link]. Updates
Associations Unorthodox Shift #2: Crowdsource strategy
AUGUST 28, 2012
This process makes it easier to identify serendipitous opportunities for collaboration and experimentation, as well as surface hidden assets that can be used to make innovation happen. By allowing control over strategy to flow away from organizational elites, and toward passionate and connected stakeholders, associations can make the most of their progress challenges as wellsprings of learning and innovation. If you have not done so already, I hope you will download the e-book , and read the Shift #1 post , right away. The Problem. The Opportunity. Additional Thoughts.
Jeff De Cagna joins ATA Board of Directors
JULY 10, 2012
Jeff De Cagna FRSA FASAE, chief strategist and founder of Principled Innovation LLC, has been elected to the American Tinnitus Association (ATA) Board of Directors. “ATA is extremely pleased to add Jeff De Cagna’s invaluable experience and original insights on business model innovation and future-focused stewardship to our leadership team. I’m confident Jeff will make an important contribution to the work of the ATA Board of Directors,” said Michael Malusevic, ATA’s executive director. 50 million Americans experience tinnitus to some degree. Of
Association Outside In Innovation
AUGUST 5, 2015
With so much new technology available, should associations develop an innovation strategy? If technology is a delivery mechanism to deliver impact on member business outcomes, then it’s an example of Association Outside In Innovation. Association Outside In Innovation? Association Outside In Innovation. Not necessarily. Sweet Spot.
4 Steps to Inspire Innovation in Your Association
SEPTEMBER 30, 2016
“Without change there is no innovation, creativity, or incentive for improvement. Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. Association Executives Innovation Member BenefitsThose who initiate change will have a better opportunity to manage the change.
SEPTEMBER 30, 2014
If you want a thriving organization you need to innovate. If you want to innovate you have to have a culture that supports it. In a recent discussion on ASAE’s online community Collaborate contributors talked about association innovation, and, interestingly, much of the conversation revolved around organizational culture. Create an environment for innovation.
Data Driven Innovation
SEPTEMBER 9, 2015
They also suggest that “America’s strength in technological progress needs to help accelerate productivity.” If member companies introduce more innovation to drive more profitability, is your association positioned to respond with equal or greater amounts of innovative solutions? Data Driven Innovation. The post Data Driven Innovation appeared first on Potomac Core Consulting.
What is Innovation?
SEPTEMBER 12, 2012
I facilitated a staff retreat for a department within a larger association yesterday, and they asked me to talk to them about innovation. So instead of borrowing a definition of innovation from one of the many innovation experts out there, I decided to invent my own definition: Innovation is change that unlocks new value. Innovation is more than just change.
Funding Industry Innovation
NOVEMBER 3, 2015
Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Once an organization reaches this point they move to what’s becoming a new trend where Associations are funding Industry Innovation. Marching To Innovation . Funding Industry Innovation. economy. Strategic Planning Alignment.
Innovating the Lean Startup Way
DECEMBER 7, 2015
This one was co-authored with Guillermo Ortiz de Zarate of the National Council of Architectural Registration Boards, and it's titled " Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. " I won't go into all the details. Associations InnovationElizabeth Weaver Engel of Spark Consulting has another white paper out. But here's the shocker.