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FEBRUARY 12, 2016

The white paper, “ Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment ,” written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven’t had the chance to read it, you need to.

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SEPTEMBER 16, 2016

They jumpstart engagement with both your organization and their peers by sharing innovation and workarounds that even your company may not have considered. At this point, online communities have been tested by early innovators and are proven to provide positive results. Expert product users are some of your smartest members.

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NOVEMBER 17, 2016

To further help with referrals, integrated online communities have become a part of the most innovative membership systems. Private social networks , member directories, and other capabilities such as “following” another member are all a part of today’s innovative AMS platforms.

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NOVEMBER 14, 2016

You may even reap some extra, unexpected benefits like product feedback or suggestions that fuel future innovation. Your efforts will help get customers more engaged in the conversation and with your brand as a whole. Area #4) Community. Where do your customers go after they make a purchase?

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DECEMBER 28, 2016

Member Engagement and Innovation. Article #9) Four Myths About Innovation in Associations. Another notable article about innovation is Lean Startup Strategy: Take Your Innovation in Smaller Bites by Ernie Smith. Article #7) The Association Role in the New Education Paradigm. Article #10) Want to Stay Relevant?

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OCTOBER 5, 2016

It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one. His legacy is still felt around the world every time someone looks at an iPhone.

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NOVEMBER 3, 2016

Additionally, the pace of product and service innovation has made it to where it’s virtually impossible for any businesses to maintain our position as the best-in-class solution in the market for an extended period of time. Speaker: Nick Salvatoriello, VP of Inbound Services, Innovative Marketing Resources. Session Type: Breakout.

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OCTOBER 31, 2016

That is to say, if your members don’t think of you as innovative, selecting the bold orange chosen by so many tech companies (and associated with innovation) will not change their minds about your offerings. Instead, try to marry your members’ current opinions about your association with how you want them to change in the future.

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NOVEMBER 10, 2016

Sales and marketing professionals use customer feedback and activity data from the portal to fuel product innovation, identify upsell opportunities, and recruit customers to referral programs. The best customer portal platforms also provide an exclusive customer community for peer-to-peer conversations.

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JANUARY 12, 2017

Your customers’ answer to this question could help you come up with some of your most profitable innovations. After you’ve found out what your customers value, ask them to help you with product development as well. What else do your top users need from your products and services? Way #2) Engage and Add Value.

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