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Report Recommends Innovations in Event Design

Associations Now

Guiding Principles in Experience Design ,” released last month, is based on a survey by Marriott International in collaboration with the Professional Convention Management Association (PCMA), along with its foundation and a subsidiary, the Corporate Event Marketing Association (CEMA).

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New Report Reveals a Rebound in Membership Numbers

Associations Now

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

This year, the United Nations declared the International Women’s Day theme to be “DigitALL: Innovation and technology for gender equality.” The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Happy Women’s History Month ! While women have made great strides in the U.S.

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12th Edition of the Membership Marketing Benchmarking Report Now Available

Membership Marketing

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. A free download of the report is available using this link. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention.

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Now Available: 2022 Membership Marketing Benchmarking Report

Membership Marketing

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. You can download the full report detailing these and other activities that correlate with membership growth. Focusing on organizational innovation is another vital driver of membership growth.

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Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members? The emerging marketing channel is paid digital advertising.

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2018 Association Innovation Benchmarking Report

Membership Marketing

When you search the Harvard Business Review on the key word “Innovation”, you get 18,356 results. That’s because for businesses innovation is a core competency for survival. But how focused on innovation are associations? How do associations define innovation? And how do they go about innovating?