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Innovative Content Strategy spotlight: American Society for Nondestructive Testing

The Association 100

The American Society for Nondestructive Testing received the Innovative Content Strategy Award. Its focus on underrepresented NDT Level II inspectors/technicians through tailored newsletters, outreach videos and unique events such as the Technician Open House exemplifies its innovative approach.

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Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.

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Daily Buzz: Don’t Forget About Small-Scale Innovation

Associations Now

Big idea: Successful innovation can be small, too. How do you define innovation? I want to invite you to the real world of innovation: small-sized innovation,” Tatonetti says on Association Success. One way to implement this vision of innovation is to focus on streamlining workflows.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same.

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Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down.

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Association Brain Food: 4.12.24

Reid All About it

. – 14 Conversations Dominating Association Planning The conversations dominating association planning discussions encompass a range of topics, from reimagining membership models to leveraging emerging technologies, fostering diversity and inclusion, and cultivating a culture of innovation. More info/register. More info/register.

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3 Innovative Ways to Boost Online Member Engagement

Protech

Send an announcement email or add a section in your newsletter about what members can do with eCards. Exclusive content can come in a variety of different forms, from conferences to discussion boards to your monthly newsletter. The post 3 Innovative Ways to Boost Online Member Engagement appeared first on Protech Associates.