Speaking Engagements

12th Edition of the Membership Marketing Benchmarking Report Now Available

It is my pleasure to announce the release of the 12th edition of the Membership Marketing Benchmarking Report. A free download of the report is available using this link.

Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention. Providing these insights comes from not just cataloging the practices of responding associations but through cross tabulating the survey responses with the outcomes that associations share. As a result, the report highlights some of the best practices that correlate with increased new member input, higher renewals, and overall growth rates.

This year over 800 associations responded to our survey and shared their practices, experiences, and results. The report helps to answer critical questions like:  

  • What are the top reasons members join, and why do they lapse?
  • What are the most effective marketing channels for recruitment and renewal?
  • Which products and services are driving increased member participation?
  • How are associations supporting innovation?
  • What new membership models are associations adopting?
  • How are membership marketing budgets changing?
  • What are the trends in membership counts over the past decade?
  • What renewal rates are individual and trade associations achieving?
  • What communication methods used to engage new members?

Many associations use this data to help them improve their membership marketing plans and to compare their achievements to other organizations.  You can access the full report using this link.  We hope that you find it of help. 

 

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