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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. A strong media relations strategy is one of the best ways to enhance your practice’s visibility and get those critical third-party sources. The tactics vary.

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Driving Engagement Through Thought Leadership

GrowthZone

Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. This is the goal of your online thought leadership activity. Since video content is a powerful draw, use it liberally.

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The Big Picture: Most overused phrases in press releases

The Big Picture

« New International Survey on New Media Practices Uncovers Disparity in PR | Main. Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Leadership. Social Media.

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Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Is Boomer Leadership Failing Millennials? Social Media and Political Action Lessons from Egypt.

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AARP Responds to Viral Posts With Benefits Contest

Associations Now

According to a press release, AARP will select 25 finalists from submissions, which will then be voted on by the general public; the winner will receive $50,000. Abel’s post became a phenomenon, prompting outreach from AARP leadership and a contract with the association to promote its benefits on social media.

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Social Media Roundup: A Glaring Example of Leadership Disparity

Associations Now

This issue, and more, in today’s Social Media Roundup: Missing in Action. "The People tend to have a poor reaction to the language of press releases.” The post Social Media Roundup: A Glaring Example of Leadership Disparity appeared first on Associations Now.' ” (ht @JuandJo_ ).

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How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

Beth Kanter

Maybe you are muttering to yourself ”Who can find the time to do social media?” ” Udi is just one example of nonprofit CEOs and leaders who use Twitter and other social media platforms. He is also publicly debating civil liberties issues with reporters, lawyers and followers.