Association Brain Food Weekly: 9.13.19

The weekly list of free educational events and resources for the association community…

The Albright-Knox Art Gallery is cool again, says Buffalo News reporter Colin Dabkowski. Almost half their visitors are 18 to 34 years old, while the average at other art museums is 55 to 65. Find out how the Albright-Knox has “shaken off its stodgy reputation and become the place to be.” You might get some ideas for your association.

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers, an underappreciated market segment with huge potential.

MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience.

What a member (or anyone) says they need isn’t always what they really need. At Association Success, Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs.

Quick hits before we get to next week’s free webinars:

• How to sell a great idea. (Emma Langley, Velocity Partners)

• Sad story. The meritocratic failings of classical music. (Kate Wagner, The Baffler)

• It’s not just Millennials. A majority of Gen Xers and Boomers are also regular users of social media and smartphones. Duh. (Emily Vogels, Pew Research Center Fact Tank)

Good eats:

• I love the bold flavors in this ground lamb with spiced summer squash and hummus from Bon Appetit. And, it’s an easy dish to throw together. The Bon Appetit test kitchen team is stellar. I’ve been enjoying their recipes and their podcast.

• We’re having a major harvest of pepperoncini so I threw some pickled pepperoncini into the lamb/squash mixture. I’ve been doing a lot of quick pickles using this recipe from Simple Comfort Food. I add red pepper flakes and pickling spices to the mix, and reduce the sugar by one tablespoon.

• While fresh local corn is still around, I’ve been trying to find new ways to enjoy it. One hit: elote-style quesadillas from Food 52. I had some farm-fresh sweet red frying peppers so I added them to the mix too. Just make sure you use fresh tortillas. Mine were a bit stale so they split on the fold making it a bit challenging (and messy) to flip them over.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

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Mon 9/16 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC

Presenters:

• Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
• Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.

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Tue 9/17 at 8:30 a.m. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA)

Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

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Tue 9/17 at 11 a.m. – Is It Time to Re-Brand?

Whether it’s due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question: “Is it time re-brand?” Find out when and how to approach a re-brand for your organization. Learn the key considerations before deciding to rebrand, how to develop a successful re-branding plan and how to fuel equity and position with your brand (new or not). 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

• Jane Barwis, Founder and President, BRG Communications
• Joanna Pineda, CEO, Matrix Group

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Tue 9/17 at 12 p.m. – The Top Copyright Issues Facing Nonprofits

Think you own the photos your staff just posted on the website? Learn the answer to this question and others on topics such as owning the work you pay professionals to create, top website and social media copyright issues, forcing infringers to take down what you own, and key issues in publishing contracts for journals and books. More info/register.

Host: Venable LLP

Presenters:

• Venable Intellectual Property partners Meaghan Kent and Linda Zirkelbach
• American Red Cross senior counsel Allison Leader

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Tue 9/17 at 1 p.m. – Voice Search Is Here. What You Need To Know (And Do!) Today

According to voicebot.ai, 58.6% of online adults in the United States have used voice search. Learn why Voice is important to business; what impact voice search will have on your business and content; why you need to optimize your website for voice assistants like Amazon Alexa and Google Assistant and why a Voice application may be in your future. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches. More info/register.

Hosts: Gulo and Pragmatic

Presenters:

• Chris Bonney, VP of Strategy, Gulo
• Scot Westwater, Co-founder and Lead Voice Strategist, Pragmatic
• Susan Westwater, Co-founder and CEO, Pragmatic

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Tue 9/17 at 1 p.m. – 5 Trends Shaping the Future of Fundraising in 2020

Learn about five trends that will impact the nonprofit fundraising space the most in 2020. More info/register.

Host: Nonprofit Tech for Good

Presenter: Monica Finch, Head of Communications & Brand at Classy

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Tue 9/17 at 2 p.m. – What’s In It for Me? Understanding All Aspects of Customer, Client and Attendee Feedback

Learn about the most efficient ways to survey your participants as well as effective questions to include on event evaluations while taking into account what you’re trying to understand. Hear about ways to decipher actionable feedback that can be useful in future events, the motivation of incentives and how an offering affects response data. 1 CMP credit. More info/register.

Host: PCMA

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Tue 9/17 at 2 p.m. – How Strategic Planning Can Supercharge Your Business

Hear about a step-by-step guide for managing the strategic meeting process—everything from discovery meetings to real ROI measurements. Learn how to get a seat at the table early in the process, what questions to ask and how to deliver results that will be valued in the C suite. More info/register.

Host: Smart Meetings

Presenter: Christy Lamagna, owner of Strategic Meetings & Events

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Tue 9/17 at 2 p.m. – 8 Ways to Get Gen Z and Millennials to Give

Hear about the insights and campaign experience that have led to hundreds of viral crowdfunding campaigns. Learn eight action-oriented ways to successfully inspire a new generation of givers to your nonprofit. More info/register.

Host: TechSoup

Presenter: Moshe Hecht, Chief Innovation Officer, Charidy

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Wed 9/18 at 1 p.m. – An Interview with ASIS International, Content Strategy in Action

Fresh from their presentation at the ASAE Annual meeting, Teri Anderson and Nancy Green join us to discuss how they are leading ASIS International’s effort to build new revenue from already existing content, and create a new internal competency around generating new products and programs that bring together multiple departments and creative approaches. Join the Content Forum first. More info/register.

Host: Content Forum

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Wed 9/18 at 1 p.m. – How to Find and Plan the Perfect Event Spaces

Learn how to make sure the event space you source matches the type of event you’re planning and the attendee experience expectations you’re managing so that your event produces the outcomes that you want. More info/register.

Host: Meetings Today

Presenter: Laura Puglisi, Director, Venue Sourcing & Partnerships, Cvent

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Wed 9/18 at 2 p.m. – Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers

From a robust career center to engaging communications vehicles and comprehensive sponsorship programs, ASAE’s story is unique within the industry. Learn where ASAE started their non-dues revenue (NDR) journey and its history over time, ASAE’s process and evolution of expanding and creating new NDR opportunities, why embracing emerging trends and technology was imperative to growing parts of ASAE’s NDR portfolio, and recommendations on how to bump up your NDR generators. More info/register.

Host: Association Advisor/Naylor Association Solutions

Presenters:

• Betsy Piper/Bach, JD, CFP, CIMA, President, ASAE Business Solutions
• Jennifer Baker, MSW, CAE, Senior Director, ASAE Business Solutions
• Karl Ely, CAE, Senior Vice President and Publisher, ASAE
• Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions

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Wed 9/18 at 2 p.m. – Turn Member Engagement and AMS Data into Effective Marketing

Learn from real-world case studies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. Find out how multiple organizations are using good data for every stage of the member lifecycle. 1 CAE credit. More info/register.

Hosts: Altai Systems and Higher Logic

Presenter: Higher Logic’s Mikhail Opletayev

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Wed 9/18 at 3 p.m. – Nonprofit Cybersecurity Readiness

Find out the basics a security plan should include. Hear a synthesis of recent security webinars on understanding risks, considering cyber insurance, security incidence response best practices, and creating a multi-layered security plan that actively includes your staff and executives. More info/register.

Host: Community IT Innovators

Presenter: Community IT Innovators’ CTO and resident security expert, Matt Eshleman

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Thu 9/19 at 8:30 a.m. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Reston VA)

Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct

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Thu 9/19 at 11:30 a.m. – Innovate Like Amazon, on a Lemonade Stand Budget (Alexandria VA Brown Bag)

Join a hands-on, roll-up your sleeves experience that shifts the agenda from competition-based to value innovation, and shows you how to lead your association to new sources of non-dues revenue, while increasing the value of membership. Every trade and professional association has hidden, untapped assets. Learn how to find yours. 1 CAE credit. Location: Alexandria VA. More info/register.

Organizer: Talisa Thomas-Hall, ACS ALB, VC5, The Association Whisperer

Presenter: David Schulman, President, Associations Rewired

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Thu 9/19 at 12 p.m. – Leverage Chapters to Engage & Grow Membership

Chapters can play a key role in membership and revenue growth for your association. Learn how to leverage chapters as a channel to reach new audiences; tap into (and boost) chapters’ unique ability to provide community and optimize the member experience; and leverage chapter experiences to drive community influencers. Find out how to lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management

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Thu 9/19 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Learn about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras

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Thu 9/19 at 1 p.m. – Maintaining Quality Peer Review When Submission Trends and Journal Structures Change

Every year, Peer Review Week brings together individuals and organizations committed to the quality of scientific communication. This year’s theme is Quality Peer Review. This webinar will discuss the pragmatic best practices needed for maintaining quality peer review when journals undergo structural changes and workflow adjustments. More info/register.

Host: Council of Science Editors

Presenters:

• Dana Compton, Editorial Director, American Society of Civil Engineers
• Jennifer Regala, Managing Editor, The Plant Cell and Plant Physiology, American Society of Plant Biologists
• Karen G. Stanwood, ELS, Director, Electronic Publishing and Production, SLACK Incorporated

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Thu 9/19 at 2 p.m. – Nonprofit Budget Checkup

Nonprofit budgets must be continuously monitored and updated throughout the year to stay up to date with inevitable changes, whether that’s new funding, higher expenses, or even unexpected opportunities. Learn about the critical components of a non-profit budget, budget review best practices, routine budget screenings, and budget milestones, such as a six-month checkup. More info/register.

Host: Community Brands

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Thu 9/19 at 2 p.m. – Different Learning Formats that Connect with Today’s Attendees

Discover how learning has evolved across each generation. Learn about creative learning formats that impact everyone coming to events today. Understand how to create sessions that all attendees remember. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Tahira Endean, CMP, CED, DES, Head of Events, Society for Incentive Travel Excellence

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Thu 9/19 at 3 p.m. – Small Staff Association Book Group

Join a discussion on the book Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein. More info/register.

Organizer: ASAE Small Staff Association Professionals Community

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Thu 9/19 at 5 p.m. – Culture and Its Impact on Office Design (Happy Hour Chat, Washington DC)

Jamie Notter and Maddie Grant, culture designers at Human Workplaces, are hosting a happy hour in Washington DC with their corporate real estate partner, CCS Project Management. They’ll facilitate an informal chat about culture and its impact on office design (relocations and renovations). The happy hour will be at Teddy and the Bully Bar, 1200 19th St NW, Washington DC from 5:00 to 7:30 pm. The event is free but an RSVP is required.

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Wed 9/25 at 12 p.m. – The Pros and Cons of Having Corporate Partners (Partnership Professionals Network Idea Exchange – Washington DC)

Sometimes associations and not-for-profit organizations have a “love-hate relationship” with corporate partners. This session will delineate the advantages and disadvantages of having corporate partners. Then we’ll discuss how to accentuate the advantages and overcome the disadvantages. Location: Washington DC. More info/register.

Organizer: Partnership Professionals Network

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Wed 9/25 at 1 p.m. – The Perils and Promises of Blockchain for Association Members and Leaders

Get beyond the buzzwords and understand what blockchain is and how it actually works. Learn how blockchain might be applied to the business of associations and begin thinking about what you might want to investigate for your own association. Develop a better understanding of how blockchain will affect your members so you can begin planning how you will help your members adjust to and use this new technology. More info/register.

Host: Impexium

Presenters:

• Shelly Alcorn, CAE, Alcorn Associates Management Consulting
• Elizabeth Weaver Engel, MA, CAE, Spark Consulting

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Wed 9/25 at 1 p.m. – Weekly Check-in: A Peek at the AIHA.org Site Refresh

Ben Rome, marketing manager at the American Industrial Hygiene Association, will chat with us about the member-focused strategy and content design behind the new AIHA site. Join the Content Forum first. More info/register.

Host: Content Forum

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Wed 9/25 at 2 p.m. – Association Site Search – How to Create an Amazing Search Experience

See multiple examples of great associations search tools. Walk through the steps necessary to get a great universal search for your organization, such as pulling data from different systems, ensuring the data stays updated, designing an interface, and “tuning” the search to ensure it returns the most relevant results. More info/register.

Hosts: ReviewMyAMS and BlueBolt

Presenter: Jason Lichon, Chief Solutions Officer, BlueBolt Inc.

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That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by James Hose Jr. via Unsplash

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