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Optimist Consulting

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Why membership bodies should use LinkedIn for Good

Optimist Consulting

I was interested to read about the launch of LinkedIn for Good this month. If your membership organisation recruits trustees and volunteers outside your membership, then it is worth looking at LinkedIn’s new initiative. So if you already use those services, your volunteer opportunities will also reach LinkedIn’s audience.

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Content marketing research report – 5 findings membership bodies should take note of

Optimist Consulting

3) LinkedIn, Twitter and Vimeo are the most effective social media content marketing platforms. When asked to rate social media platforms in terms of effectiveness for content marketing respondents confirmed that the top three were LinkedIn (66%), Twitter (61%) and Vimeo (49%). Some suggestions: Pre-event LinkedIn group or Tweet chat.

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4 ways to encourage your members to demonstrate membership to others

Optimist Consulting

3) Encourage them to add their membership to their LinkedIn profile – suggest they add their membership to LinkedIn and potentially explain how to do that, like the CFA do. They are not right for every organisation, but if your members value them, offer them. See the Royal Aeronautical Society’s new pin.

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5 content marketing stats membership bodies should take note of

Optimist Consulting

Twitter is cited as the most effective social media platform (75%), followed by LinkedIn (61%) and then YouTube (50%). I know lots of membership organisations offer events and use social media, but blogs are used less. Could there be an opportunity for your membership organisation to create a blog programme?

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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

Social media engagement figures remain low with organisations believing that only up to 10% of members engage via the social media platforms they use (Twitter, Linkedin, Facebook and YouTube). What can your organisation do to improve how it engages on social media with its members?

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Looking for new staff? Get recruitment ready!

Optimist Consulting

You can also join us on LinkedIn or follow us on twitter. We are also the strategic partner to MemCom 2017 – the conference and awards event for professional membership bodies and associations. . Keep in touch. Sign up to our mailing list here. The post Looking for new staff? Get recruitment ready! appeared first on Optimist Consulting.

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5 reasons why I love APM’s board elections communications

Optimist Consulting

I recently read on PARN’s LinkedIn Group that research they’d carried out had discovered that the average membership turnout for board elections was only 11.3%. What this depressingly-low figure highlights is the importance of putting effort into encouraging engagement in an election process.