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Vanguard Tech

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5 For Friday: Darwinism and Evolution for Associations and Websites

Vanguard Tech

Brian Solis explores the concept of Digital Darwinism in an article for LinkedIn. Read more at LinkedIn. My local Barnes & Noble is about to close along with 1/3 of all their stores. It’s going the way of Borders, Blockbuster, Polaroid, Kodak and many more. Or will they get left behind? The need for speed. Are you agile?

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Association Web Design and Considerations for News Coverage

Vanguard Tech

YouTube, LinkedIn, Google+ and so on. Publish news and newsworthy content to your website and make it prominent. Be sure to leverage all online channels such as Twitter (you are following the reporters that cover your industry, right?), Some traditional rules still apply.

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7 Secrets of a Master Digital Story Teller

Vanguard Tech

Are you generating conversations in chats and LinkedIn groups? Of course, metrics and knowing how your messages are being received are important, too. Is web traffic up? Are your members and employees more engaged? How are you doing with Pinterest, Slideshare, and Vine? What kind of buzz are you building? The Next Steps.

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Disappearing passwords. Who can access to your web based tools?

Vanguard Tech

Your webmaster or marketing director who set up your Google Analytics, YouTube, Flickr, Facebook, LinkedIn pages and controls your online presence may call you tomorrow to tell you they won the lottery and won’t be coming in. But here’s another thing to consider when having your team set-up these accounts – people leave jobs.

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Disappearing passwords. Who can access your web based tools?

Vanguard Tech

Your webmaster or marketing director who set up your Google Analytics, YouTube, Flickr, Facebook, LinkedIn pages and controls your online presence may call you tomorrow to tell you they won the lottery and won’t be coming in. But here’s another thing to consider when having your team set-up these accounts – people leave jobs.

Tools 70
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Defining Your Markets for Campaign Efficiency

Vanguard Tech

For example, there are a number of reports that provide breakdowns of demographics including usage of smart phones, Facebook, LinkedIn, direct mail, print advertising and television ads. You can obtain a lot of lifestyle information for virtually nothing. Many of the vendors you work with develop white papers and webinars.

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Engage and Convert: Ensure Visual Hierarchy on your Association Website

Vanguard Tech

Other quick calls to action include: “If you found this helpful, share it on Facebook or Twitter” “Connect with fellow members on LinkedIn” “Stay informed of this and other important policy issues by signing up for our Action Alerts” So, take a look at your website and compare it to these best practices.