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| Page 1 of 1 | Previous | Next | ASSOCIATION NAVIGATOR FEBRUARY 18, 2013  Cutting Edge Social Media for Associations The magazine for association executives, Associations Now , has another great issue this month (Feb. 2013). The highlight is the article about the social media strategy at the Colorado Oil and Gas Association. The campaign is called “My Energy Truth” and it uses videos, Twitter, Facebook, and even Pinterest. With visibility comes vulnerability, but you have to open up to stay relevant. . MORE >> | ASSOCIATION NAVIGATOR JANUARY 31, 2013  What’s Your Favorite Mars Product? Don’t miss the great article in the new Fortune magazine about Mars – Inside Mars, one of the 100 Best Companies to Work For , by David A. Kaplan. Here’s what I find interesting: Mars’ headquarters is in McLean, Virginia, the DC suburb where I live. But only 80 employees work there – the entire company employs 72,000 around the world at 400 offices and manufacturing sites. MORE >> | RECENT POSTS FEBRUARY 18, 2013 | ASSOCIATION NAVIGATOR
Cutting Edge Social Media for Associations JANUARY 31, 2013 | ASSOCIATION NAVIGATOR
What’s Your Favorite Mars Product? JANUARY 29, 2013 | ASSOCIATION NAVIGATOR
A Library of Event Checklists JANUARY 3, 2013 | ASSOCIATION NAVIGATOR
How Does Nick Saban Do It? DECEMBER 27, 2012 | ASSOCIATION NAVIGATOR
How to Make 2013 a Great Year: Your Guide to a More Productive Life SEPTEMBER 4, 2012 | ASSOCIATION NAVIGATOR
Marketing Resources for Associations and Small Businesses | | | | |
| ASSOCIATION NAVIGATOR JANUARY 29, 2013  A Library of Event Checklists Meetings & Conventions magazine has a great library of checklists that will help you in planning a wide range of events. Ritz Carlton Laguna Nigel – Courtesy of Ritz Carlton. I’m just back from a successful and well-executed client meeting at the Ritz Carlton Laguna Nigel in Dana Point, California. Ritz Carlton Laguna Nigel – Courtesy Ritz Carlton. MORE >> | ASSOCIATION NAVIGATOR JANUARY 3, 2013  How Does Nick Saban Do It? Fortune magazine. There’s an interesting article in the September 24, 2012 Fortune magazine, “ Leadership Lessons from Nick Saban ” by Brian O’Keefe, a former Birmingham resident who spent time earlier this year inside the Saban bubble in Tuscaloosa. also read a book by Saban himself, How Good Do You Want to Be ? lived in Tuscaloosa for three years, while studying the law. million. MORE >> | ASSOCIATION NAVIGATOR DECEMBER 27, 2012  How to Make 2013 a Great Year: Your Guide to a More Productive Life Peter is a blogger for Harvard Business Review, Fast Company, and Forbes magazines. I always enjoy the sense of possibility that comes with an approaching New Year. Fueled by holiday beverages, and reflected in a roaring fire, I see a more interesting and productive year on the horizon. Can you see it too? But how can we make the thoughts more than just aspirations? On setting goals. MORE >> | ASSOCIATION NAVIGATOR SEPTEMBER 4, 2012  Marketing Resources for Associations and Small Businesses The magazine is aimed at entrepreneurs and it’s a reminder of how much commercial activity there is in the DC area. Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. MORE >> | | | | | | | |
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ASSOCIATION NAVIGATOR | MONDAY, JUNE 11, 2012  Fooducation?
There’s a fascinating article on the last page of the recent Food Technology , the monthly magazine of the Institute of Food Technologists (IFT). Almost half of American consumers learn about food via social networking sites, such as Twitter and Facebook, according to a new study.”. The joint study conducted by MSLGROUP Americas and The Hartman Group is called Clicks & Cravings: The Impact of Social Technology on Food Culture. copy of the complete study is available by contacting blaine@hartmangroup.com. recently learned about a free iPhone and Android App called Fooducate. MORE >> -
ASSOCIATION NAVIGATOR | TUESDAY, JUNE 19, 2012  Association Leader: Ernie Rosenberg
wrote an article that was consistent with Ernie’s key points in the same magazine late last year, “Protecting Intellectual Property in the Age of Transparency” P&F , November 2011. Ernie Rosenberg, President & CEO, American Cleaning Institute. Whether its motion pictures owned by Hollywood studios or fragrance formulas belonging to fragrance houses in New Jersey, industries with IP exposure are pretty intense about the issue. So I was interested to see Ernie Rosenberg’s article in the June Perfumer & Flavorist , “Fragrances and Fragranced Products: A Strong Alliance.” MORE >> -
ASSOCIATION NAVIGATOR | WEDNESDAY, AUGUST 1, 2012  Scanning the Horizon on the Chesapeake Bay
Before we departed I printed a copy of Save the Bay , the nice quarterly magazine of the Chesapeake Bay Foundation (CBF). Early Morning on Lake Ogleton, near Annapolis, Maryland. m just back from a short cruise on the amazing Chesapeake Bay. One of the reasons for getting out on the water, away from fast-paced daily life, is to stare at the horizon and “figure some things out.” But on this recent cruise I realized how challenging it can be to get an accurate picture of what’s coming next. Horizon Scanning . We use metaphors all the time in business. Sharps Island Lighthouse. MORE >> -
ASSOCIATION NAVIGATOR | WEDNESDAY, AUGUST 8, 2012  Vodka and Croissant: Interesting Business Leaders
The Venture column in the August 13, 2012 Fortune magazine requires a subscription, but it’s worth it. I can highly recommend a couple of recent business profiles. The The thing that the two leaders have in common is serendipity. Random career paths fascinate me. The profile of Tito Beveridge, Founder and CEO of Fifth Generation , maker of Tito’s Handmade Vodka includes references to a half dozen job experiments before Tito decided to turn his vodka making hobby into a business. The Sunday New York Times column called “The Boss” is linked here. restaurant after Chipotle. MORE >> -
ASSOCIATION NAVIGATOR | WEDNESDAY, AUGUST 29, 2012  GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review
General McChrystal, who reportedly runs at least 7 miles every day and only sleeps 4 hours a night, made a joke about his firing last year by President Obama after a Rolling Stone magazine article referred to the General and his lieutenants making fun of their Commander and Chief and his Vice President, Joe “Bite Me.” I’ve just returned from Colorado where GMA, the Association of Food, Beverage and Consumer Products Companies , hosted what will reportedly be their last Executive Conference. This is my review of the conference. Stanley McChrystal – A /My Hero. MORE >>
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