Association Adviser

DECEMBER 29, 2022

Marketing, across all industries, has become tricky in the digital age. Members, potential members, partners, event exhibitors, sponsors and industry professionals are inundated with marketing everywhere they flick their thumbs on their smartphones. No one is immune. It’s unfortunate to lose engagement […].

Marketing 78

Marketing Industry Communications 78

GrowthZone

DECEMBER 6, 2018

When it comes to association marketing, differentiation is key. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan.

Resources 96

Resources Marketing Analysis Tips 96

Association Adviser

JANUARY 17, 2023

In our previous blog, we discussed marketing trends for 2023, along with some tips that your association can leverage to further your reach. The post How Your Association Can Plan for Successful Marketing and PR in 2023: Part II appeared first on Association Adviser.

Marketing 78

Marketing Communications Tips Team 78

GrowthZone

NOVEMBER 15, 2018

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. Source: Isadora Badi, marketingprofs.com.

Tips 96

Tips Marketing Sample Social Media 96

Multiview

JUNE 23, 2022

This initiative is part of Chrome’s plan to phase out support for third-party cookies, which can begin raising red flags for any association who may be using programmatic efforts as part of their marketing plan. Google will begin Stage 1 of the Privacy Sandbox initiative in late-2022.

Marketing 52

Marketing Email Marketing Content Communications 52

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

Marketing 52

Marketing New Jersey New York Social Media 52

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

GrowthZone

JANUARY 23, 2018

Get more out of your event marketing with Before, During & After: The How-To Guide to Successful Event Promotions. Get the guide for more tips on: Planning and Goal Setting. Post-event marketing. Happy planning! Get more out of your event marketing. Either way, make it memorable. Promotional tactics.

Marketing 60

Marketing Tips How To Social Media 60

Associations Now

JULY 14, 2017

To make meetings more inclusive and welcoming, it’s often a good idea to get all generations—young, seasoned, and somewhere in between—involved in the planning process. The committee, composed of four young professionals, is tasked with looking at the CVB’s marketing efforts as if it were 2022 and planning for the five years ahead.

Marketing 100

Marketing millennials Committee Team 100

HighRoad Solution

APRIL 19, 2019

You might have a great association marketing plan , but nothing will come of it unless you have the right tools to turn plans into actions.

Marketing 76

Marketing How To Tools Association Management 76

Aptify

DECEMBER 7, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. But when they don’t, it’s time to think about a replacement.

Marketing 63

Marketing 63

Aptify

DECEMBER 7, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. But when they don’t, it’s time to think about a replacement.

Marketing 56

Marketing 56

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. Marketing Membership'

Content 100

Content Marketing Case Study Video 100

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Looking to up your association marketing game?

Marketing 56

Marketing Software Content Process 56

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

Marketing 100

Marketing 100

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. Get a solid plan of attack to help your team get into spring-cleaning mode.

Newsletter 210

Newsletter Content Social Media Education 210

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

The Association 100

APRIL 7, 2024

From planning impactful PR and content marketing initiatives to creating a playbook for future success, this eBook covers everything you need to transform your valuable research into actionable, widely recognized insights, ensuring it resonates with members, stakeholders and beyond.

eBook 130

eBook Content Process Strategy 130

Reid All About it

DECEMBER 8, 2023

He takes a data-oriented approach to planning, measuring, and improving retention practices. Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. That’s why you’ll need a thorough understanding of stewardship before you can develop a plan of action. Equipped with information about your donors, you’re ready to create a specific plan for donor stewardship.

Tips 130

Tips Newsletter Communications Examples 130

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Conference planning. Julius Solaris of Boldpush says don’t even think about planning a conference like last year’s. Membership trends.

millennials 370

millennials Survey Team Education 370

Wild Apricot

JANUARY 25, 2022

There are many moving parts: reporting, outreach, marketing, database management, event planning, and payment processing, just to name a few! Managing a membership organization takes a lot of work. If you’ve found this article, you probably have.

Membership Management 259

Membership Management Software Event Planning Report 259

Reid All About it

OCTOBER 6, 2023

associations) plan to focus their efforts in 2024. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association education in 2024.

Revenue 256

Revenue Certificate Tools Innovation 256

Membership Marketing

NOVEMBER 28, 2012

In my mind, the key coordinates of creating an effective marketing plan are connecting each market segment with the proper marketing channels, value proposition, offers, messages, and frequency. So I have created a template (below) to use for planning and brainstorming sessions to help make these connections.

Marketing 40

Marketing Tools Recruiting Recruitment 40

NXUnite

APRIL 5, 2024

When planning an event for your nonprofit or association, you’re probably focused on securing a venue, soliciting sponsor support, and encouraging people to register for your event online. Create a crisis response plan. If things don’t go as planned, being open and transparent with your stakeholders is essential.

Tips 130

Tips Software Team Event Planning 130

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

NXUnite

MARCH 4, 2024

Invest time in brainstorming effective fundraising themes and think through all the details—from marketing materials to auction items to merchandise—before selecting one. Consider timing when planning your events. You can provide extra credit to the students who assist in your marketing endeavors. You’ve got this!

Tips 130

Tips Class Survey Marketing 130

NXUnite

JANUARY 10, 2024

As a result, you may be tempted to put off those big donor visits until all of your plans and your materials are buttoned down and look super professional. Your task isn’t to make a perfect presentation, it’s to involve those large donors early and often in the planning of your project long before you make your pitch and ask for a gift.

How To 130

How To Project Process Marketing 130

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Are you in marketing? You 100% need analytics knowledge when making decisions on where to invest your marketing dollars. Membership?

Event Planning 321

Event Planning Tools Marketing Member Experience 321