Marketing Related Topics 
WBT Systems
FEBRUARY 5, 2024
Over the past year, the job market has changed. No longer a job hunters’ market, it now favors employers. Your association’s marketing messages must also change to reflect the new job market and workplace…
Wild Apricot
NOVEMBER 27, 2023
We'll show you how to fix that, share a few examples of engaging emails, and go over our top picks for nonprofit email marketing platforms. Sending out emails people just won't open?
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Higher Logic
JANUARY 28, 2022
The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic. Research affirms email marketing as one of the most effective channels for driving association business outcomes. Can you take it even further?
Wild Apricot
NOVEMBER 3, 2022
Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy.
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This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
WBT Systems
MAY 10, 2021
A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.
Higher Logic
JULY 29, 2022
The post A Journey: From Member Marketing to Corporate Marketing appeared first on Higher Logic. On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships. .
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With so many options available in the market, how do you ensure you make the best choice? Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. This guide is your key to finding the ideal enterprise learning platform for your business.
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This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
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Marketing automation. This informative new guide is THE resource on the topic of marketing automation for associations. The guide explains what marketing automation is, and: Why associations use it. How it’s like email marketing on steroids. How it’s like email marketing on steroids. Spoiler alert: It can.).
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Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Show the Benefits of Membership to Your Toughest Prospects. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. AND they work!
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Post-Event Marketing. tips to help maximize your association’s event registrations and increase attendance. It includes event promotion tips for: Planning & Goal Setting. Messaging & Promotional Tactics. And much more! Putting on an event is no small task; these tips will be your new blueprint for success.
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Grab the free marketing tool now! Or use it as inspiration to create your own version. Infographics have power. They're a quick read. AND they work! Get yours today and put it to work for your association.
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They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences.
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Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!):
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