Associations Now
JANUARY 23, 2014
Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping? In comparison, just 1.3
Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.
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Reid All About it
MARCH 8, 2024
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.
Smooth The Path
DECEMBER 13, 2018
We spend some time each summer in a busy resort town in the white mountains of New Hampshire. On-season traffic clogs the narrow streets and overwhelms the traffic lights. Every day a few official traffic directors turn off the lights and take over. They get the lines of overheated cars and tourists moving again.
WBT Systems
AUGUST 22, 2017
But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education. “If Colleges aren’t changing their curriculum quickly enough to meet market needs.
SCD Group
FEBRUARY 14, 2016
Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. Target & micro target Rather than mass marketing, many candidates are targeting messages to specific groups. The ongoing U.S.
Associations Now
OCTOBER 29, 2013
The Securities Industry and Financial Markets Association’s wide-scale cyberattack simulation was a big success and yielded important lessons for the financial sector. The results of one of the most interesting industry-led cybersecurity exercises of the past year are in. And now it’s time to apply the lessons learned.
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