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Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. There’s a lot of news right now about people using AI to achieve better results.

Team 88
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New York Law May Signal Challenges Coming for Airbnb

Associations Now

An agreement with New York City this month removes some liability concerns for Airbnb in its largest market. But New York’s law making short-term rentals illegal could be the opening salvo for opponents elsewhere who say such rentals reduce affordable housing in major cities. market: the Big Apple.

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On the Runway: Lessons From New York Fashion Week

Associations Now

What the recently wrapped New York Fashion Week can teach meeting planners about creating experiences, experimenting, and getting the next generation involved. If you’re familiar with fashion, you know these three collections were on the runway at New York Fashion Week (NYFW), which wrapped up a day or so ago.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149
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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Make Your Exhibitor Marketing Campaign a Success

Association Adviser

Planning your association’s exhibitor marketing is a surefire way to increase non-dues revenue because it forces your staff to carefully consider the exhibitor experience and improve upon it. Features event marketing exhibitor marketing marketing plan New York State Association of Fire Chiefs non-dues revenue stewardship'

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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.