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Study: Internet Leaving Low-Skilled Workers Behind

Associations Now

A study from North Carolina State University found that the internet created a disparity in how employers recruit that favors already skilled workers over those who want to find a better job. The internet has certainly created changes in the ways that people find new jobs, but are those changes always for the better?

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Association Brain Food Weekly: 5.9.16

Reid All About it

Reconsider how to market to international audiences to increase attendance. This one’s for my North Carolina association community. Facilitator: Tom Purdy, IT Director, North Carolina Board of Nursing. Discover how to seamlessly integrate multiple language and cultural services at your event. Wed 5/11 at 9 a.m.

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Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.

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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up. If you don’t know how to dream, you’re dead.”.

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Association Brain Food Weekly: 3.12.21

Reid All About it

In North Carolina, it’s shad roe season for the next two weeks. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results.

Nashville 370
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Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.