Aaron Wolowiec

MARCH 31, 2015

In fact, 70 percent of the organizations reported two to 10 vacancies in their organizations. 1, with marketing and communications taking the No. As for hiring priorities, fundraising and membership tied at No. 2 slot, followed by technology. “In

Marketing 100

Marketing Leadership Technology Report 100

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Committee 191

Aaron Wolowiec

SEPTEMBER 20, 2016

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

America 199

America Michigan Report Education 199

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

MARCH 4, 2014

Likewise, many of the ideas garnered at this conference can be immediately tweaked and applied to your own organization. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Scott Oser, president, Scott Oser Associates.

Michigan 100

Michigan Social Media Innovation Revenue 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 167

Strategy Social Media Survey America 167

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 100

Social Media Innovation Survey Education 100

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

JUNE 29, 2015

It keeps me organized, and, well, entertained. And I’m not alone, so if your organization doesn’t offer a mobile app, it could be losing out. Since simply introducing an app isn’t enough, organizations should explore mobile push apps, Silverpop advises, because they increase the likelihood that people will open – and use – your app.

Tips 100

Tips Content Marketing Survey 100

Aaron Wolowiec

MAY 5, 2015

With unprecedented access to vacation rentals through websites like airbnb and VRBO , as well as the availability of discount hotel stays through websites like Priceline and Orbitz , it’s no wonder organizations are having difficulty filling their group room blocks during in-person meetings, conventions and exhibitions.

Discount 100

Discount Social Media Marketing Survey 100

Aaron Wolowiec

NOVEMBER 25, 2014

This is a great opportunity for organizations of all sizes to show their gratitude for customers,” said John Foley, CEO of interlinkONE and Grow Socially. While many organizations offer sales and discounts during the holiday season, try using a slightly different approach to show appreciation.”. Try starting with “thank you.”.

Social Media 100

Social Media Discount Marketing Communications 100

Aaron Wolowiec

SEPTEMBER 10, 2013

Unfortunately, many organizations are stuck when it comes to volunteers, she said. Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization. Peggy Hoffman, president of Mariner Management and Marketing, LLC.

Michigan 100

Michigan Committee millennials Social Media 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show.

Tips 100

Tips Marketing Strategy Content 100

Aaron Wolowiec

SEPTEMBER 20, 2016

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

America 100

America Michigan Report Education 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 100

Strategy Social Media America Survey 100

Aaron Wolowiec

MARCH 9, 2015

billion – 37 percent of the total amount spent on contracts – on PR and marketing. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. Earned media (or non-paid media coverage) is key to reputation building, especially in a market in which PR pros outnumber journalists.

America 100

America Social Media Directory Washington 100

Aaron Wolowiec

JANUARY 28, 2014

So instead, take a lesson from successful marketers. The golden rule of marketing is to identify your target audiences , which are the groups of people who are most interested in your product or services. They’re also the most engaged in your messaging and marketing efforts. A good example: education tracks. Make sense?

Revenue 100

Revenue Education Conference Content 100

Aaron Wolowiec

NOVEMBER 17, 2015

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. And individually, we belong to networks and organizations that enhance our personal and professional goals. Capacity-building.

Michigan 100

Michigan Newsletter Atlanta Florida 100

Aaron Wolowiec

APRIL 14, 2015

Staying current in this age of “throw-away technology” is a huge challenge for every organization she’s involved with, said Patti Stirk, a long-time IT services entrepreneur and now an investor and adviser to AgeCheq , which creates technology to protect children’s online privacy. “The Marketing Automation.

Social Media 100

Social Media Revenue Technology Communications 100

Aaron Wolowiec

JANUARY 7, 2014

And for still others, it means a time to catch up, organize and reflect. limiting our conference brochures, marketing prospectuses and even our one-page letters to only the most pertinent information). Finally, as someone who often wears the marketing hat by default, allow me to boldly recommend being funner in 2014.

Communications 100

Communications Michigan Products Marketing 100

Aaron Wolowiec

APRIL 1, 2014

Attendees were led through a series of exercises that allowed them to reflect on what they thought about each trend, how they believed the trend related to their organizations and any action items they might want to explore upon returning home. This has resulted in tighter value propositions and more thoughtful marketing collateral.

Social Media 100

Social Media Review Conference Resources 100

Aaron Wolowiec

JULY 23, 2013

Kevin Whorton, principal of Whorton Marketing and Research. Self-reflection is never easy, but this week, Kevin Whorton, principal of Whorton Marketing and Research , will help make the process a bit less painful. The answer to this says a lot about how well you’ve thought through your grassroots marketing.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Invest in marketing. Keep members abreast of your plans to offer online education and begin marketing your offerings well before they launch.

Learning Management System 100

Learning Management System LMS Education Course 100

Aaron Wolowiec

FEBRUARY 18, 2014

But the key is to determine the market demand. Certification programs can provide improved visibility for the field/industry, but they can also create a rift between certified and non-certified members, and with partnering organizations. Your organization needs to decide if that’s a risk it’s willing to take.

Certificate 100

Certificate Cost Revenue Conference 100

Aaron Wolowiec

OCTOBER 15, 2013

But perhaps with better networking and marketing, associations could change that. In that same article, Von Deak referenced a recent study by GradStaff, which suggested the cost to fill and train a new employee could run an organization more than $10,000. Von Deak’s interns earned a stipend, but weren’t paid otherwise.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Optimal event marketing is multimedia in nature and should include messaging in most – if not all – of these communication channels. Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

MAY 31, 2016

It is the best way, and maybe the only way, to keep our organizations in sync with themselves and with their markets.”. In other words, communities must define value to their organization and to their community to foster engagement. The Higher Logic report contains data from 339 community programs from a range of industries.

Strategy 140

Strategy Social Media Report Class 140

Aaron Wolowiec

JANUARY 4, 2015

A: I try not to make the same old resolutions like “lose weight,” “get organized,” etc. Filed under: Innovation , Leadership , Marketing Tagged: Event Garde , Heidi Brumbach , New Year , Technisch Creative. Innovation Leadership Marketing Event Garde Heidi Brumbach New Year Technisch Creative' Why or why not?

Content 100

Content Innovation Leadership Project 100

Aaron Wolowiec

SEPTEMBER 17, 2013

Last week, I wrote about the whitepaper “ The Mission Driven Volunteer ” by Elizabeth Engel , CEO and chief strategist of Spark Consulting, LLC, and Peggy Hoffman , president of Mariner Management and Marketing. Peggy Hoffman, president of Mariner Management and Marketing, LLC. This isn’t an easy switch to make.

Committee 100

Committee Marketing Maine Recruiting 100

Aaron Wolowiec

MARCH 11, 2014

Religious organizations took the top spot for volunteering, followed by schools, sports groups or other youth extracurricular groups. Those who achieved a higher level of education volunteered more often and were more likely to volunteer with multiple organizations. Peggy Hoffman, president of Mariner Management and Marketing, LLC.

millennials 100

millennials Survey Report Technology 100

Aaron Wolowiec

NOVEMBER 5, 2013

And while I join these organizations for very specific reasons (with very specific goals and outcomes in mind), it’s clear to me that at least one of them has no idea who I am. But I believe that similar practices occur in our organizations on a daily basis, as well. What other effective marketing techniques might you add to this list?

Survey 100

Survey Communications Sample Conference 100

Aaron Wolowiec

AUGUST 3, 2012

A link to the presentation – complete with examples and case studies that may be easily adapted for implementation within your own organization – is available here for download. During the program, a simple poll question was asked: “Does your organization currently curate content in some way following your major annual meeting?”

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

JULY 3, 2012

This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events. In other words, this is where conference learning (unique for each attendee) intersects with his or her organization’s mission, vision and values to create a value-add.

Indiana 100

Indiana Michigan Cost Case Study 100

Aaron Wolowiec

DECEMBER 13, 2012

Organizing it around a specific theme. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

APRIL 1, 2013

We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Organized by topic, following are the lightly edited participant insights I think you’ll find invaluable: Identifying relevant content.

Education 100

Education Strategy Content Course 100

Aaron Wolowiec

JANUARY 7, 2013

The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. It includes information on marketing, branding, social media and blogging – from the perspective of a little fish in a big pond.

eBook 100

eBook How To Sample Price 100

Aaron Wolowiec

MAY 31, 2016

It is the best way, and maybe the only way, to keep our organizations in sync with themselves and with their markets.”. In other words, communities must define value to their organization and to their community to foster engagement. The Higher Logic report contains data from 339 community programs from a range of industries.

Strategy 100

Strategy Social Media Report Class 100